Google Named World's #1 Brand

Google (GOOG) has been named the world's number one and most powerful brand for the second year in a row, clocking in at an estimated value at $85,057 million which represents a 30% increase in its brand valuation. This, according to BrandZ's top 100 brand ranking for 2008.

Other tech heavyweights in the top ten included GE (GE), Microsoft (MSFT), China Mobile (CHL), IBM (IBM), and Apple (AAPL) which was the biggest mover in the top 10 and a new entrant, moving up from sixteenth to seventh place with an incredible 123% increase in brand value to $55,206 million. HP (HPQ) was at sixteen, Cisco (CSCO) ranked twenty-two, and Oracle (ORCL) and Intel (INTC) at numbers twenty-six and twenty-seven respectively.

Google is a marketer's dream with its ranking being driven by financial performance and equity value. The brand equity measurement is determined by a global survey of 100,000 consumers.

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Comments

[Greg Palusa]

It's the usual US-centric vision of the world. Very limited, very shortsighted. with just a pinch of China - to reflect current media trends - and a pinch of UK.

a question: where is Ferrari in the chart?
it should be at least in the Top 10.

as a brand Ferrari worth much more than Microsoft.

as a brand, for its arrogance and for its bad products Microsoft is hated and widely despised all over the world.

I agree about Google as Nr. 1, and about Apple in the Top 10 - that's ok.

But Ferrari not being in the Top 100, Gucci at Nr.79, Carteir at Nr.80, well in my opinion this so called "survey" by Milward Brown is not worth the paper on which it is written.

A 4 years old schoolkid could have made a more reliable and objective chart.

Greg Palusa
Director
Marketing Strategy & Communications
Vertygo Team

[A midwestern neighbor]

Greg - I agree. I would also add that despite what *we* think, many in the world still do not spend their evenings...much less their days...on the internet. I have to think that many, many people who don't have a clue what Google is do on the other hand know what Coca-cola is, since we all have to eat and drink. Betcha Coke is more affordable for a poor person in Bhutan than a $100 Negroponte laptop!

[hello_world]

Siemens at no. 47?? while SAP higher up at 29?

Looks like the team that put this up has never been to Europe.

Plain absurd.