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Tut, tut, it does not look like rain.

You would think the worst drought in 80 years would merit more than the occasional mention in the financial media - I've seen CNBC do one-hour specials on the marijuana crops so you'd think actual FOOD would maybe make it a little higher on the list of concerns for the MSM - especially when we are experiencing the worst drought of the past 80 years and the last one that was this bad led to a global depression (along with, of course, national debt crises and financial failures but mission accomplished there already).

You would think the drought has somehow fallen into a Somebody Else's Problem Field, where individuals/populations of individuals choose to decentralize themselves from an issue that may be in critical need of recognition. Such issues may be of large concern to the population as a whole but can easily be a choice of ignorance at an individualistic level. As Douglas Adams explains in The Hitchiker's Guide to the Galaxy:


An SEP is something we can't see, or don't see, or our brain doesn't let us see, because we think that it's somebody else's problem ... The brain just edits it out, it's like a blind spot. If you look at it directly you won't see it unless you know precisely what it is. Your only hope is to catch it by surprise out of the corner of your eye.

The technology involved in making something properly invisible is so mind-bogglingly complex that 999,999,999 times out of a billion it's simpler just to take the thing away and do without it ... The "Somebody Else's Problem field" is much simpler, more effective, and "can be run for over a hundred years on a single torch battery.

This is because it relies on people's natural predisposition not to see anything they don't want to, weren't expecting, or can't explain.

Various areas of psychology and philosophy of perception are concerned with the reasons why individuals often ignore issues that are of relative or critical importance. Optimism bias tends to reduce issues of subjectivity due to the tendency to have thought processes that are overly positive- "Overly positive assumptions can lead to disastrous miscalculations - make us less likely to get health checkups, apply sunscreen or open a savings account, and more likely to bet the farm on a bad investment."

JJG WEEKLYBetting the farm is an apropos expression here as the bulls are betting that crops withering on the vine in America's bread basket are not going to have a long-term detrimental affect on the global economy. This is despite seeing food riots in Asia in 2009 and 2010 and last year's Arab Spring - all sparked by runaway food prices (see David Fry's grain chart, left).

How is it possible to ignore such a major macro issue? With the MSM, it's obvious - they don't want to worry people because worried people don't give their money to the sponsors who can whittle their accounts down with endless fees - some of which find their way back to the "news" station in the form of more advertising money.

To some extent, with ALL the other problems facing us, investors seem to have no room on their plate for something else to worry about but the markets do not appear quite ready to "ignore and soar" either. We truly stand at a very major inflection point as we hit the point on our charts we predicted two weeks ago - pretty much right on schedule. Now, two weeks ago, we were not too worried about the drought and, two weeks later, we are still worried about Greece and Spain and Italy and earnings and the euro and China and India, etc. - so you can see why people hear "record drought" and just sigh at this point.

I think, in the least, that we have another bit of data (and a pretty big one) that simply tips the scales a bit more bearish and we need to watch that $65 line on JJG, which was only ever crossed in 2008 on the Bush stimulus plan - right before the entire global market collapsed under the weight of crushing commodity prices. If you consider $40 to be a baseline cost of food - then $60 on JJG represents a 50% increase in the food budget. This is not so tragic in the U.S., where we spend less than 15% of our monthly income on food but, in Asia, where it's more like 30% and up to 50% in poorer areas - a 50% increase in food costs pretty much precludes any kind of discretionary spending on other things.

We are right on track with my Friday's prediction that we'd be down on Monday, recover through Tuesday and then a big down day tomorrow when people once again realize not enough is being done to address our problems. As I said to members in chat this morning:

SPY DAILY

Nas and RUT recovered just enough to sit on top of their 50s while Dow, S&P an NYSE ALL tested theirs and sit about a point above - ALL - like a coordinated ballet. What we have discovered is there is no support between here and the 50 dma and we're not even sure that 50 dma support is real. If the Nas and/or RUT fail their 50s (anything red at this point), then I think it's a pretty safe bet to aggressively play the others to join them so we're looking for a 100-point Dow drop to 12,600 and S&P back to 1,333 if the Nas fails to hold 2,875 (with 2,850 and 2,825 both acting as strong support) or the RUT fails to hold 775 (and those are all the supports it has so nice TZA play below that line).

As to the "death cross" on the RUT - keep in mind that, as long as the RUT is over the 50 dma, then the 50 DMA will curve up at a faster rate than the 200 dma and, if they can get the RUT back to 800 - you'll have a very impressive-looking floor of the 200 dma that is SO STRONG that even the falling 50 dma bounces off it. So there is still room to print a bullish technical picture but time is running out if they are going to pull it off.

After a very bearish turn on Thursday, when we went with our first Long Put List of the year, we were already taking our first set of profits at 10:29 am yesterday, when we cashed in some gains and even picked up a bullish quickie on the Qs (QQ) (already gone with a quick gain). The puts we mentioned in yesterday morning's post did very well on the morning drop and finished up with very nice 48-hour gains that were featured on BNN yesterday afternoon:

  • AMZN Oct $180 puts at $2.75, out at $3.50 - up 27%
  • CMG Sept $350 puts at $5, out at $35 - up 600%
  • DIA Dec $117 puts at $2.50, out at $3.60 - up 44%
  • ISRG Jan $350 puts at $1.70, out at $5 - up 194%
  • MA Jan $290 puts at $2.85, out at $4 - up 40%
  • SPY Oct $120 puts at $1, out at $1.70 - up 70%
  • V Jan $100 puts at $2, out at $2.60 - up 30%
  • XRT Jan $53 puts at $2, now $2.50 - up 25%

With AMZN, we switched to the Oct $185 puts at $3.50 and the rest we are done with for the moment but all will still be on our radar for re-entries if they get back to our strikes because, really, what's changed in 48 hours to change our premise? In that same alert to members, I laid out our targets for strong and weak bounces and we got our weak bounces yesterday (12,660, 1,346, 2,875, 7,650 and 781) and today we look for the strong ones but, most likely, they will be the rejection points at which we begin to layer back in with our shorts at Dow 12,720, S&P 1,354, Nasdaq 2,900, NYSE 7,700 and Russell 787 - anything less than that will be very disappointing and failure to hold our weak bounce lines will be very bearish indeed.

Disclosure: I am long SVU, TZA, CHK.

Additional disclosure: Positions as indicated but subject to change - waiting to go bearish again as the morning "rally" tops out.

From Philip Davis:

USO, QQQ- Phil, thanks for these plays. Out of USO for about 65% gain today and just keeping 1/4 QQQ.

- Ksone88, July 14, 2011  


Phil, You were on the $ today with your calls almost exactly on the turns – Krap kuhn krup (Thai for thank you very much).

- Jomptien, July 14, 2011  


Thanks for the USO directions today. Made it 3 times (up/down/up) for a very nice win.

- Doro165, August 2, 2011  


Phil, I don’t know how I can thank you enough for your guidance this past week. I’m up significantly in my portfolio and I’ve never been so relaxed watching the market panic. Thanks once again for being here for us.

- thechaser, August 2, 2011  


Oil – thanks Phil, got in late at 0.53 on the 38p today, set a sell for 0.75 and took the dog for a walk – 70% gain and more than enough $$ to buy dog food. TZA Aug 35/40 BCS – closed out for a 100% gain in under a month – thanks again for introducing me to these trades.

- CanuckBob, August 2, 2011  


GOOG, NFLX and AAPL all bought last hour Friday. Sold into the excitement the first hour today for an average of 15% on the options. And lots of them. Thanks again Phil for teaching me so well.

- lflantheman, August 2, 2011  


Your board has been fantastic helping the less experienced (includes me) navigate through all the turmoil. The contributions from your members has been well rounded, objective, and extremely helpful. Sans the politics you have built a fantastic community and that is a tribute to you. I thank you and all fellow members for there contributions over the past few days. Fantastic group!

- dclark41, August 3, 2011  


Phil – Not that you dont usually, but you have DEFINITELY earned your money this week. THe recommendations have been PERFECT. Selling into the initial excitement (MULTIPLE TIMES), hedges, everything. Im reading this when I get home from work and want to cry b/c I cant trade at work! I might have to start getting up at 3 AM though to catch those trades bc youre killing it then too! May you and yours have a blessed weekend!

- Jromeha, August 5, 2011  


On Optrader’s section yesterday he was asked how he works with AAPL as an investment. He replied that he just ‘plays with the covers’. I’ve got a separate portfolio where I use primarily this technique over the past 6 months. Up 60% The principles involved are stock selection, patience, patience, using covers to protect profits, rolling covers to maximize premium return, and exiting when covers are gone and stock price is high. Sometimes it’s hard to remember where you learn to do this stuff, but much of it is from integrating principles I’ve learned here with thing I already knew. Thanks for the help on this, Phil and others.

- Iflantheman, August 8, 2011  


Thank God for Phil. A few months ago (April) I didn´t even know what hedging was, and someone recommended I should check out some of Phil´s plays, especially on the retirement portfolio. When I first started to read it, none of it made a blind bit of sense to me, but I stuck with it and gradually began to work through some of the trades to see how it worked. Now I am putting on 5:1 SPY backspreads combined with bear put spreads, entering and leaving positions after consulting the VIX, and engaging in other esoteric maneuvers that are keeping my portfolio above water.

- jmm1951, August 18, 2011  


I took $2 (up 133%) and ran on those USO puts, quite a bit more than the 20 you played in the $25KP. Thank you once again for turning a bad market week into a great personal week. You will be happy to know I am back to cashy and cautious with a few of your favorite longs into the weekend. Thanks to Phil, JRW and all the members who share their knowledge here.

- Dennis, August 18, 2011  


Phil, I just wanted to say thanks for being there. The world needs more of you. Your site continues to positively change my life daily.

- Chasw, October 18, 2011  


GIVE THANKS/PHIL Have not done my 10,000 hours, but a couple of years at PSW, and moved from fishing with a single line to owner of a commercial trawler (metaphorically speaking). Now I fish with many lines. It is amazing when you go over the same information time and time again, eventually it clicks. Like planting trees; being the house, 20% sale items, selling into the excitement. and patience. I just sold an AAPL Jan 12 340/390 BCS financed by the sales of Jan 12 275 Put. The trade was put on one year ago for a net credit and exited five minutes ago for a 49 dollar per contract profit. No point in waiting till opex to see what happens, and I will just sell 10 of those VLO puts to make myself net the round 50. I no longer worry about opex coming as I have adjusted well in time for most positions that go against me. I still make some howlers (RIMM, TBT, TRGT) but I play the percentages and my winners outdistance my losers by many miles. I would never be in this position if it were not for Phil. He is a treasure, pure and simple. The goose that lays the golden egg if we care to listen and practice. Phil, a mighty big thank you.

- Winston, January 5, 2012  


It is amazing how much confidence you engender, Phil………..I knew the 1% a day trades and repeated often were possible as I had done in stretches, and I knew kill zone trades were also possible and 5% to 10% returns per month were very possible with practice, experience and smart risk management all without having to take a lot of risk, but I guess I was talking to the disbelievers and since I have dropped them into my 'why bother to try to explain it' file and come over to the dark side at PSW I feel soooo much more content not only with the returns, but with the company and a comments and the obvious opportunity to learn and learn and learn some more. It all helps the mental and emotional discipline of the trading too. So thanks again.

- Roro, January 11, 2012  


Way to go Phil! Have I said how much I appreciate your site lately! Your ability to teach and your willingless to give others a forum to demonstrate their own skill sets makes your site remarkable. I got great help from you, jmm1951, and Iflantheman (special thanks!) today. Hell, if I have many more days like this I may even be able to sign up for a full year rather than doing it just quarterly. Tomorrow is another day but, fabulous job today!

- dclark41, January 25, 2012  


Phil- I would like to echo the sentiments of dclark41. Joining this site was the best thing I have ever done to aid my growth as a trader/investor. There are so many smart and experienced people here sharing their ideas that regardless what your investing style is you will learn something daily. Thank you and all the regular contributors for your generosity.

- Acd54, January 25, 2012  


Maya, After years of being pretty good at picking stocks I still managed to lose almost as much as I made.All the reading Phil asked us to do as a new member (And everything else I can get my hands on lately) has revealed my Achilles Heal.Good stock picks do not necessarily make money. My problem was swinging for the fences. Since becoming a member Jan 1 this year and getting into to scaling into small trades I am amazed at the steady profit growth I have experienced already while not worrying about getting killed. And having fun doing it.. Phil, Thanks for the education, the help you give and the chance to learn more and get better. Also thanks to all the members who have answered the few questions I had when your not around.

- Ricpar, February 2, 2012  


You are doing a fantastic job. I think most of us our very well balanced and consequently have learned how to manage through these ever so short declines in the market without panic.

- Dclark41, April 5, 2012  


- Ricpar, February 2, 2012  


Phil has some great insight into the market. He's given me a different perspective on the market and I know I'm a better trader/investor because of it. I've been trading options since the late 80's and Phil is right. Unless you know what is going to happen (how can you, unless you have insider information), then do what the smart money does - be the house. Remember guys, we're allowed to sell options. If you're afraid to be short, then do a spread to limit your liability. When I think about the money I've made and lost on options, a good approximation is that I win 30% of the time when I do a straight buy; I win about 70% of the time when I do a spread; I win nearly 90% of the time when I sell naked.

- Autolander, April 11, 2012  


I've been trading/investing since the early 80's (my dad started me out young). I've had seven figure accounts (in the past) and I've done lots of trading, so I can say that I'm a well seasoned investor. Phil is the real deal. His trades make sense and his strategy is sound. He sees things that others miss and he's one of the best at finding price anomalies. When he makes a mistake, he has an exit strategy already planned. He hedges very well and he has an instinct which tells him to go to cash or to be all in.

- Autolander, April 13, 2012