Nokia — a totally engineering-driven company — recently participated in a user study of 375 households in Oxford, England, equipped with TV-enabled mobile phones. Surprise. The results were not what the researchers expected:
1. 50% of the test group watched mobile TV when they were inside their homes, not when they were running around being mobile.
2. People watched their TV phones in strange and interesting places — “taking the mobile phone to the bathroom, watching TV in the bathtub, and using it to listen to music.