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Apple (AAPL) missed!

Fortunately, we were well-prepared for this eventuality as I had said way back on July 10th, in member chat, that AAPL was "too big to succeed" (commentary also featured in Stock World Weekly on the 15th). I also said, at the time regarding AAPL: "Where was my buy point - $555? That's a long way down to support if they fail $600." We had called for taking the bullish AAPL money and running the previous Thursday (July 5th) in my morning alert to members, as they topped out that morning at about $610. We were a bit early with that call (AAPL hit $619.87 the next week) but, on the whole, our bearish flip on AAPL (and the broader market) has served us well.

In yesterday's member chat, we had one bearish earnings spread on AAPL as well as an aggressive play on SQQQ, the Nasdaq ultra-short, because we expected the Nasdaq to fail along with AAPL (and Amazon (AMZN) is next!) on earnings. Our SQQQ trade grabbed the Sept $50/60 bull call spread, offset by short puts on some stocks we are accumulating for our Income Portfolio for a net free trade but our dreams of a big pay-off on the spread will be put on hold today as a sudden burst of stimulus talk has turned the indexes back up, with the Dow now 200 points off the bottom in the futures (7:50) at 12,660.

SPY 5 MINUTEI already sent out an alert to our members this morning, pointing out what manipulated BS this was as the WSJ's Jon Hilsenrath issued what amounted to nothing more than some well-timed speculation on imminent Fed action into yesterday's close that has been picked up by the MSM as a fact and popped the Dow a full 100 points into yesterday's close - erasing half of a disastrous day in minutes (see Dave Fry's SPY chart). At the moment (7:54), the Dow Futures (/YM) make an excellent short below the 12,650 line so excuse me while I hit "publish" on this partial post so our members can see it.

Anyway, so where was I? Oh yes, market manipulation by Uncle Rupert and the WSJ is not unexpected with News Corp. (NWS) reorganizing and looking for good valuations on the company split. I pointed out to members seven other articles in which Hilsenrath has cried "Wolf" or, in this case "QE3" in the past two months - each time, coincidentally, I'm sure, right when the market needed a little push.

That was followed by an IMF release that urged China to "boost consumption," a statement from Japan's Finance Ministry that Yentervention has been effective and they're ready to do it again and ECB Council Member Ewald Nowotny telling Bloomberg (in case they didn't run the WSJ opinion as a fact) that "there are pro arguments for giving the eurozone's ESM permanent rescue fund a banking license," which would essentially allow the ESM to lever up their $1Tn 8-10 times - how's that for a stimulus rumor?

$INDU WEEKLYOf course this all sent the markets flying and no arrests will be made but I warned our members to take this with a Lot's wife-sized grain of salt, saying:

What complete BS. What's really scary is how coordinated this is. There are men who meet in back rooms and make the phone calls that pull the strings that jerk the global economy back and forth.

Once again, just talk from the G20 - no concrete action so it's a sugar rush and nothing more - we'll just crash again as soon as the buzz wears off if no actual action is taken but a good example of how you can't ever have all your eggs in one basket in this market and why I like to have just a couple of eggs in play with the other 10 eggs safely in the container - where we can always get them if we need them but first - let's just try to master juggling two in this market chop.

So the game here is to get you to believe that the Dow's rising 200 DMA is strong support and you should ignore the fact that the 50 DMA is about to crash right through it in what many TA people consider a pretty bearish signal. Note the stronger volume on the sell-off, with our best days of the month coming to the downside and now we'll see (assuming it sticks) what kind of volume conviction an up move might have today.

EWP WEEKLYI say IF it sticks because, so far (8:15), I'm not too impressed with the very small bump in the Futures (0.5-1% with the Nas still down 0.5%) we're getting from such a massively coordinated set of stimulus rumors (no actual stimulus, just rumors). That's just not a good sign if we can only fool some of the people all of the time because we've been fooling all of the people some of the time for ages and most of them are sick of it and now we're just left with some fools who can be suckered in all of the time but - what happens when they run out of money - or patience?

Note on Dave's EWP chart for Spain that we just failed long-term support at $20 (the 2009 spike lows) with a big 5.45% dip yesterday. Italy is no better (EWI) and the BRICs are failing too with commodity prices back in the toilet as global demand slows.

While the MSM in America celebrates our housing recovery (down 80% to 20% and now up 2% to 20.4% - woo hoo), France is falling off a cliff with first-half mortgage lending dropping 33% from last year, which wasn't so hot either. The decline can be attributed to a collapse in demand, a lack of government aid, and a reduction in lending as a result of refinancing difficulties at banks - none of which are likely to get better in the second half.

Meanwhile, the IMF, in the above-mentioned report, said China's slowing economy faces significant downside risks and relies too much on investment. China is currently flooding the steel market by exporting it at at the highest level in two years, exacerbating a global glut that may hurt competitors. Monthly shipments abroad rose to 8.7% of domestic output last month, the highest proportion since July 2010. Chinese steel mills, set for a record production in 2012, are ramping up overseas sales to avoid a softer domestic market, where prices for the commodity have dropped to a two-year low. Steel is a relatively minor issue compared to the unused copper that is stockpiled in China - God help us all if they begin to release that!

RSX WEEKLYTypical of the BRICs (who we are short on), Russia's economy is more vulnerable to the effects of the eurozone's fiscal and banking crises as commodity prices fall, according to the European Bank for Reconstruction and Development. Starting in October, the EBRD slashed growth forecasts for eight economies in Central Europe, or CEB, and the Baltics and seven economies in Southeastern Europe, or SEE, citing their close trade and financial links to the eurozone.

The global slowdown is blowing back to Japan, which had a 2.3% annual decline in exports and, with an export-driven GDP - well, you do the math... Ambrose Pritchard warns "Europe is sleepwalking toward imminent disaster" echoing Hugh Hendry's comments we discussed last Wednesday that " Bad things are going to happen." Pritchard and Hendry are not Nouriel Roubini - people who see doom and gloom around every corner. Neither am I for that matter but when I look around a corner and I do see DOOM - what do you expect me to tell you?

Einstein said "If you are out to describe the truth, leave elegance to the tailor" and Buddha said "There are only two mistakes one can make along the road to truth; not going all the way, and not starting." Let's not ignore what's going on in the world just because it is unpleasant and uncomfortable. I see my reader numbers dropping off every day I fail to come up with something bullish to say but, fortunately, I have set up my business where I don't have to be a whore for ratings - but that is the entire business model of the MSM.

Be very careful out there.

Disclosure: I am short AMZN, QQQ, V, MA, IWM, PCLN.

Additional disclosure: Positions as indicated but subject to change (we expect to add shorts at the open).

From Philip Davis:

USO, QQQ- Phil, thanks for these plays. Out of USO for about 65% gain today and just keeping 1/4 QQQ.

- Ksone88, July 14, 2011  


Phil, You were on the $ today with your calls almost exactly on the turns – Krap kuhn krup (Thai for thank you very much).

- Jomptien, July 14, 2011  


Thanks for the USO directions today. Made it 3 times (up/down/up) for a very nice win.

- Doro165, August 2, 2011  


Phil, I don’t know how I can thank you enough for your guidance this past week. I’m up significantly in my portfolio and I’ve never been so relaxed watching the market panic. Thanks once again for being here for us.

- thechaser, August 2, 2011  


Oil – thanks Phil, got in late at 0.53 on the 38p today, set a sell for 0.75 and took the dog for a walk – 70% gain and more than enough $$ to buy dog food. TZA Aug 35/40 BCS – closed out for a 100% gain in under a month – thanks again for introducing me to these trades.

- CanuckBob, August 2, 2011  


GOOG, NFLX and AAPL all bought last hour Friday. Sold into the excitement the first hour today for an average of 15% on the options. And lots of them. Thanks again Phil for teaching me so well.

- lflantheman, August 2, 2011  


Your board has been fantastic helping the less experienced (includes me) navigate through all the turmoil. The contributions from your members has been well rounded, objective, and extremely helpful. Sans the politics you have built a fantastic community and that is a tribute to you. I thank you and all fellow members for there contributions over the past few days. Fantastic group!

- dclark41, August 3, 2011  


Phil – Not that you dont usually, but you have DEFINITELY earned your money this week. THe recommendations have been PERFECT. Selling into the initial excitement (MULTIPLE TIMES), hedges, everything. Im reading this when I get home from work and want to cry b/c I cant trade at work! I might have to start getting up at 3 AM though to catch those trades bc youre killing it then too! May you and yours have a blessed weekend!

- Jromeha, August 5, 2011  


On Optrader’s section yesterday he was asked how he works with AAPL as an investment. He replied that he just ‘plays with the covers’. I’ve got a separate portfolio where I use primarily this technique over the past 6 months. Up 60% The principles involved are stock selection, patience, patience, using covers to protect profits, rolling covers to maximize premium return, and exiting when covers are gone and stock price is high. Sometimes it’s hard to remember where you learn to do this stuff, but much of it is from integrating principles I’ve learned here with thing I already knew. Thanks for the help on this, Phil and others.

- Iflantheman, August 8, 2011  


Thank God for Phil. A few months ago (April) I didn´t even know what hedging was, and someone recommended I should check out some of Phil´s plays, especially on the retirement portfolio. When I first started to read it, none of it made a blind bit of sense to me, but I stuck with it and gradually began to work through some of the trades to see how it worked. Now I am putting on 5:1 SPY backspreads combined with bear put spreads, entering and leaving positions after consulting the VIX, and engaging in other esoteric maneuvers that are keeping my portfolio above water.

- jmm1951, August 18, 2011  


I took $2 (up 133%) and ran on those USO puts, quite a bit more than the 20 you played in the $25KP. Thank you once again for turning a bad market week into a great personal week. You will be happy to know I am back to cashy and cautious with a few of your favorite longs into the weekend. Thanks to Phil, JRW and all the members who share their knowledge here.

- Dennis, August 18, 2011  


Phil, I just wanted to say thanks for being there. The world needs more of you. Your site continues to positively change my life daily.

- Chasw, October 18, 2011  


GIVE THANKS/PHIL Have not done my 10,000 hours, but a couple of years at PSW, and moved from fishing with a single line to owner of a commercial trawler (metaphorically speaking). Now I fish with many lines. It is amazing when you go over the same information time and time again, eventually it clicks. Like planting trees; being the house, 20% sale items, selling into the excitement. and patience. I just sold an AAPL Jan 12 340/390 BCS financed by the sales of Jan 12 275 Put. The trade was put on one year ago for a net credit and exited five minutes ago for a 49 dollar per contract profit. No point in waiting till opex to see what happens, and I will just sell 10 of those VLO puts to make myself net the round 50. I no longer worry about opex coming as I have adjusted well in time for most positions that go against me. I still make some howlers (RIMM, TBT, TRGT) but I play the percentages and my winners outdistance my losers by many miles. I would never be in this position if it were not for Phil. He is a treasure, pure and simple. The goose that lays the golden egg if we care to listen and practice. Phil, a mighty big thank you.

- Winston, January 5, 2012  


It is amazing how much confidence you engender, Phil………..I knew the 1% a day trades and repeated often were possible as I had done in stretches, and I knew kill zone trades were also possible and 5% to 10% returns per month were very possible with practice, experience and smart risk management all without having to take a lot of risk, but I guess I was talking to the disbelievers and since I have dropped them into my 'why bother to try to explain it' file and come over to the dark side at PSW I feel soooo much more content not only with the returns, but with the company and a comments and the obvious opportunity to learn and learn and learn some more. It all helps the mental and emotional discipline of the trading too. So thanks again.

- Roro, January 11, 2012  


Way to go Phil! Have I said how much I appreciate your site lately! Your ability to teach and your willingless to give others a forum to demonstrate their own skill sets makes your site remarkable. I got great help from you, jmm1951, and Iflantheman (special thanks!) today. Hell, if I have many more days like this I may even be able to sign up for a full year rather than doing it just quarterly. Tomorrow is another day but, fabulous job today!

- dclark41, January 25, 2012  


Phil- I would like to echo the sentiments of dclark41. Joining this site was the best thing I have ever done to aid my growth as a trader/investor. There are so many smart and experienced people here sharing their ideas that regardless what your investing style is you will learn something daily. Thank you and all the regular contributors for your generosity.

- Acd54, January 25, 2012  


Maya, After years of being pretty good at picking stocks I still managed to lose almost as much as I made.All the reading Phil asked us to do as a new member (And everything else I can get my hands on lately) has revealed my Achilles Heal.Good stock picks do not necessarily make money. My problem was swinging for the fences. Since becoming a member Jan 1 this year and getting into to scaling into small trades I am amazed at the steady profit growth I have experienced already while not worrying about getting killed. And having fun doing it.. Phil, Thanks for the education, the help you give and the chance to learn more and get better. Also thanks to all the members who have answered the few questions I had when your not around.

- Ricpar, February 2, 2012  


You are doing a fantastic job. I think most of us our very well balanced and consequently have learned how to manage through these ever so short declines in the market without panic.

- Dclark41, April 5, 2012  


- Ricpar, February 2, 2012  


Phil has some great insight into the market. He's given me a different perspective on the market and I know I'm a better trader/investor because of it. I've been trading options since the late 80's and Phil is right. Unless you know what is going to happen (how can you, unless you have insider information), then do what the smart money does - be the house. Remember guys, we're allowed to sell options. If you're afraid to be short, then do a spread to limit your liability. When I think about the money I've made and lost on options, a good approximation is that I win 30% of the time when I do a straight buy; I win about 70% of the time when I do a spread; I win nearly 90% of the time when I sell naked.

- Autolander, April 11, 2012  


I've been trading/investing since the early 80's (my dad started me out young). I've had seven figure accounts (in the past) and I've done lots of trading, so I can say that I'm a well seasoned investor. Phil is the real deal. His trades make sense and his strategy is sound. He sees things that others miss and he's one of the best at finding price anomalies. When he makes a mistake, he has an exit strategy already planned. He hedges very well and he has an instinct which tells him to go to cash or to be all in.

- Autolander, April 13, 2012