Slumping OEM Sales Temper Satellite Radio Growth Estimates 32 comments
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The Auto Sales And SDARS Relationships report is updated monthly with new sales data that sector watchers may find useful. We now include estimates for penetration rates (installation of SDARS receivers) broken down by brand as well as an estimated number of installations in the OEM channel on a year to date basis. We caution that the installation data is a very rough picture of the situation. Penetration rates are based on production, and this data is based on sales. Please refer to note (3) on the chart below for additional information that is important when considering this data.
In April 2008, eleven of the thirty-five major auto makers saw positive year over year results. This compares to last month where only seven brands saw year over year increases. Through 2008, there have been 4,530,793 vehicles sold. This represents a drop of almost 14% from the 5,258,858 vehicles sold through April of 2007.
The OEM channel is an important sales channel to satellite radio. Slumping sales should represent some concern, but the ramp up of installations is more than offsetting the drop in sales. Still, this does impact the sector as many have begun to temper growth estimates. Prolonged sales woes in the OEM channel will carry a deeper impact to SDARS.
Position - Long Sirius, Long XM, No Position OEMs
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So thanks again for providing us with the "Meaningless Data until Intelligently Applied" in your article above. I think this label should be adopted for all hard data presented for now on.
I do agree that his comments were not that outrageous to some, but if you value hard data, and you are a data cruncher and serious investor......hearing that in a void of any data being presented by anyone, that its meaningless....well, that too could be interpreted as outrageous and disrespectful by some...Cheers...
Someone has a problem with facts on a article, or disagrees with the content. Such as Tyler used to give SIRI some credit for Infinity because of dealer and port deals they have with them, but was corrected that while that SIRI does have those deal you really cant get SIRI in Infinity. I have no problem with that, and if I disagreed with it I would argue it, in a well manored way. But if someone gets baliturent I will be that way with you. Thats just the way I am.
Did anyone else get this email today?
Take Care :-)
One reason I decided to put this information out in the way I have was to give some indication. Both Sirius and XM are not providing guidance at this point, and many, who look at this investment long term, are left to make their own assumptions, or rely on an analyst that may not be in tune with all of the inner workings of these deals.
Perhaps more important than the sales data is the revenue share, subsidy, and cash flow situation of these deals, but that is another article entirely. I have covered that issue in the past on my site.