Shares of Brightpoint Inc. (CELL) were up 3.5% in pre-market trading Friday after getting a lift on Thursday when the company said it reached a deal with Research In Motion Ltd. (RIMM) to distribute the BlackBerry-maker’s products directly.
The agreement could give RIM further reach into areas such as Latin America, Europe, the Middle East, Africa, and Asia Pacific.
While Apple Inc. (AAPL) is still formulating its market reach strategy, its iPhone is another potential product for Brightpoint, Octagon Capital analyst Marianne Godwin told clients.
Brightpoint will support a wide range of BlackBerry smartphones as part of RIM’s global expansion and penetration efforts. Brightpoint has a customer base of more than 25,000 business-to-business channels globally, the companies said in a statement.