A New Assault on Affiliate Marketing (VCLK)

Jeff Molander (pictured), a consultant to online advertisers, has launched a broad attack on the affiliate marketing industry, which includes publicly-traded company ValueClick (VCLK).

Mr Molander writes:

Increasingly, ...[CFO’s] at retail and catalog companies are taking aim at their Web affiliate programs by assigning audit task forces to uncover waste and fraud within the channel. At the heart of such actions is a serious desire to root out “hidden costs