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Expected consumer goods sector earnings reports and the whisper number impact for Tuesday, July 31st:

Goodyear Tire & Rubber (GT): The whisper number is $0.45, in-line with the analysts estimate. GT has a 44% positive surprise history (having topped the whisper in 4 of the 9 earnings reports for which we have data). The average price movement (starting at next market open) within ten trading days of these nine earnings reports is -0.2%. The strongest price movement of +7.9% comes within thirty trading days when the company reports earnings that beat the whisper number, and -1.6% within ten trading days when the company reports earnings that miss the whisper number. Last quarter the company reported earnings twenty-three cents ahead of the whisper number. Following that report the stock realized an 16.2% loss in thirty trading days. Enter your expectation and view more earnings information here.

TRW Automotive Holdings (TRW): The whisper number is $1.55, in-line with the analysts estimate. TRW has an 80% positive surprise history (having topped the whisper in 8 of the 10 earnings reports for which we have data). The average price movement (starting at next market open) within ten trading days of these ten earnings reports is +0.2%. The strongest price movement of +3.9% comes within twenty trading days when the company reports earnings that beat the whisper number, and +8.3% within twenty trading days when the company reports earnings that miss the whisper number (positive reactor). Enter your expectation and view more earnings information here.

Coach (COH): The whisper number is $0.84, one cent behind the analysts estimate. COH has a 44% positive surprise history (having topped the whisper in 7 of the 16 earnings reports for which we have data). The average price movement (starting at next market open) within ten trading days of these sixteen earnings reports is +0.9%. The strongest price movement of -2.3% comes within five trading days when the company reports earnings that beat the whisper number, and +6.8% within thirty trading days when the company reports earnings that miss the whisper number (opposite reactor). Last quarter the company reported earnings one cent short of the whisper number. Following that report the stock realized a 1.4% gain in five trading days before turning and seeing an 11.2% loss in thirty trading days. Enter your expectation and view more earnings information here.

Ecolab Inc. (ECL): The whisper number is $0.71, one cent behind the analysts estimate. ECL has a 53% positive surprise history (having topped the whisper in 10 of the 19 earnings reports for which we have data). The average price movement (starting at next market open) within ten trading days of these nineteen earnings reports is -0.1%. The strongest price movement of +2.5% comes within thirty trading days when the company reports earnings that beat the whisper number, and -2.5% within twenty trading days when the company reports earnings that miss the whisper number. Last quarter the company reported earnings one cent ahead of the whisper number. Following that report the stock realized a 3.3% gain in thirty trading days. Enter your expectation and view more earnings information here.

Knowing how likely a stock's price will move following an earnings report will help you make better trades. Many investors believe that beating or missing the whisper number has the greatest impact on stock movement. If the number is exceeded, the stock is rewarded and prices move higher. If the number is missed, the stock is punished and prices move lower. Unlike the analysts estimate, the 'whisper number' from WhisperNumber.com has actually been proven to have a greater impact on stock movement.

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Since 1998, WhisperNumber.com has been tracking and publishing 'crowd sourced estimates' for earnings. We call these earnings expectations whisper numbers. The 'crowd' that provides us with whisper numbers are primarily individual investors and traders just like you that have registered with our site.

We are an independent financial research firm. We have no affiliations with investment banks, investment management, or corporate organizations that could compromise our data or analysis. (So no relationships with the bad guys or so-called professional analysts).

As for our data collection, methodology, and price reaction accuracy: for the past 15 years we have remained consistent with data collection and methodology, and our data has proven itself over that time. We also have two independent academic studies supporting the premise that investor expectations for quarterly earnings (our whisper numbers) provide greater returns when used as an investment vehicle, and have a greater impact on stock movement than analysts consensus estimates.

A company's 'price reaction' to the whisper number expectation is the key - on average companies that exceed the whisper are 'rewarded', while companies that miss are 'punished' following an earnings report.

According to the Wall Street Journal, "positive surprises are becoming so common they are nearly universal. They are predetermined in a cynical tango-clinch between companies and the analysts who cover them. All the numbers are gamed at this point". This is why the proprietary whisper number we provide is a more useful and viable alternative to analysts estimates.

All trading involves risk and the information presented is not intended to be a recommendation of any kind.

Source: Whisper Number Impact: Earnings Preview For Goodyear Tire, TRW Auto, Coach And Ecolab