TV Looks in Rearview Mirror and Sees a Future Like Print’s

“Hundreds Of Millions Of Broadcast TV Dollars Up For Grabs”

Gee… I wonder where those ad dollars will go?

Hmm… anyone got a clue? From SAI:

CBS (CBS)
best case: $2.2 billion -3%
worst case: $1.93 billion -15%

ABC (DIS)
best case: $2.35 billion -2%
worst case: $2.05 billion -15%

NBC (GE)
best case: $1.78 billion -1%
worst case: $1.57 billion -13%

Fox (NWS)
best case: $1.85 billion +2%
worst case: $1.59 billion -12%

Traditional media won’t disappear, that’s for sure, but TV will look awfully like the way print looks today.

Comments

[greeytop]

If my own personal experience is valid, I have to agree with the posting. I suffered with dial up connection to the internet for years. Since we went to broadband last August, My TV watching has dropped precipitously. The internet is a black hole for time because there are so many things, data, and ideas there.

[gaucho420]

100% correct. With the web and broadband, along with videogames, movies on demand, etc...traditional TV viewing has only one way to go and that's down. But that happens always with any communication medium, something inevitably comes along to replace it.

I'm 32, a college graduate and a proffesional. I read the net on my free time about 50% of the time, use videogames 25% of the time and use TV 15% of the time. The rest is miscellaneous stuff, but my TV viewing has dropped and continuous to drop precipitously. TV is rather boring and network TV is god-awful.

Unless you're a woman, there's nothing on, and pretty soon they're going to discover its only women on network TV. Reality TV shows were the death of male oriented programing...dance contest, singing contest, contests versus third graders, Lets make a deal redone for a new generation...it doesn't take much to figure out why advertising dollars are leaving the TV medium with this crap on this medium all the time.

Thank god for the net and gaming.