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Why is Wall Street Waffling with Yankee Candle? (YCC)

by: Rick Konrad March 16, 2006 | about: YCC    
Rick Konrad

Rick Konrad

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Yankee Candle (YCC) is a manufacturer, designer, wholesaler, and retailer of premium scented candles with the largest market share (over 40%) in the premium, quality end of the market. The company has also announced plans to enter the “premium mass

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