Seeking Alpha
We cover over 5K calls/quarter
Profile| Send Message|
( followers)  

Sohu.com Inc. (NASDAQ:SOHU)

Q2 2012 Earnings Call

August 6, 2012 8:30 am ET

Executives

Tip Fleming – Investor Relations, Christensen

Charles Zhang – Chairman and Chief Executive Officer

Belinda Wang – Co-President and Chief Operating Officer

Carol Yu – Co-President and Chief Financial Officer

Alex Ho – Chief Financial Officer, ChangYou

Analysts

Dick Wei – JPMorgan

Eddie Leung – Bank of America/Merrill Lynch

Philip Wan – Morgan Stanley

Alicia Yap – Barclays Capital

Fei Fang – Goldman Sachs

Jiong Shao – Macquarie Capital Securities

Jialong Shi – CLSA:

Operator

Ladies and gentlemen, thank you for standing by and good evening. Thank you for joining Sohu's Second Quarter 2012 Earnings Conference Call. At this time, all participants are in a listen-only mode. After the management's prepared remarks, there will be a Q&A session. Today's conference call is being recorded. If you have any objections, you may disconnect at this time.

I would now like to turn the conference over to your host for today's conference call, Tip Fleming from Christensen. Please go ahead, sir.

Tip Fleming

Thank you, operator. Thank you all for joining us today to discuss Sohu.com's second quarter 2012 results. On the call are Chairman and Chief Executive Officer, Dr. Charles Zhang; Co-President and Chief Operating Officer, Belinda Wang; Co-President and Chief Financial, Carol Yu; also with us from Changyou are Chief Executive Officer, Tao Wong; President and Chief Operating Officer, Dewen Chen; and Chief Financial Officer, Alex Ho. Also with our are CEO of Sogou, Xiaochuan Wang; Vice President of Sohu and CEO of Sohu Video, Ye Deng

Before management begins their prepared remarks, I would like to remind you of the Company's Safe Harbor statement in connection with today's conference call. Except for the historical information contained herein, the matters discussed in this conference call are forward-looking statements. These statements are based on current plans, estimates and projections and therefore you should not place undue reliance on them.

Forward-looking statements involve inherent risks and uncertainties. We caution you that a number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. For more information about the potential risks and uncertainties, please refer to the Company's filings with the Securities and Exchange Commission, including its registration statement and most recent Annual Report on Form 10-K.

Now, let me turn the call over to Dr. Charles Zhang, Chairman and CEO. Charles, please proceed.

Charles Zhang

Thank you. Thanks to everyone for joining our call. We had a solid second quarter with total revenues rising nearly 30% from last year, despite challenges faced in our brand advertising business. As China’s economic growth continued to decelerate and we initiated some operational transitions in our online video business, revenue from brand advertising recorded only a low single-digit year-on-year increase.

But overall, we are pleased with our performance at the group level as our search and online game segments both remained on a solid upward path. For Search, Sogou again posted triple-digit revenue growth on a year-on-year basis. Our online game subsidiary Changyou achieved a record result at both the top and the bottom-line, supported by strong performance with its MMO and web-based game franchises.

We believe the blended results help demonstrate the resilience of our business mix and the benefit of having diversified operations.

Now I would like to share some second quarter financial highlights with you. Total revenues were US$256 million, up 29% year-on-year and 13% quarter-on-quarter exceeding the high end of our guidance by US$6 million. Net brand advertising revenues were US$69 million, up 2% year-on-year and 14% quarter-on-quarter. Sogou revenues were US$30 million, up 123% year-over-year and 34% quarter-over-quarter. Online games revenue reached a quarterly record of US$137 million, up 35% year-on-year and 8% quarter-over-quarter. Non-GAAP diluted EPS were US$0.42.

Now let me discuss our online video business in more detail. We remain optimistic about the online video industry. First, in China online video is already a top Internet application with over 350 million users. We believe brand advertisers will continue to allocate more advertising dollars to this segment.

Second, this was related with the significant decline in the market prices of online video content, which would ease the industry’s content cost pressure.

One of our competitive advantages is our compelling content offering. In the second quarter, Sohu Video continued to focus on giving comprehensive, interactive platform with a rich selection of content for users. On the purchased content side, hit TV series there is (inaudible) reached a record of 355 million video views in the first 30 days of broadcast, setting a new record for single-TV drama on our platform.

On the original content side, our reality show, (inaudible) co-produced with Hunan Satellite TV attracted a significant amount of users’ engagement on our site. The final seven episodes of the show are broadcasted during primetime on Hunan TV. Our high quality programs are clearly enhancing our users’ stickiness, which was evidenced by a number of user and usage statistics, for example, according to comScore, in Q1 2012, the time spent per visitor on Sohu Video increased by about 26% from the previous quarter.

During the second quarter, we also began to get prepared for the 2013 content. We plan to broadcast at least one to two hit movie, hit TV drama each month. We will strengthen our cooperation with professional studios and TV stations for Sohu original production. And last, we will enhance our website functionalities and the ease of use to encourage users to upload and to share their self-produced video clips.

As we mentioned during our last conference call, we decided to set up a dedicated sales team for Sohu Video that led to a transition for the business. Belinda will provide more details about the progress in her remarks.

In short, the next 6 to 12 months will be critical as we strive to lay a solid foundation for Sohu Video, and if we can execute our transition plan and the economy recovers in 2013, our investment in video will help accelerate growth in our brand advertising business next year.

Now moving on to the Sogou business. I am excited about the progress Sogou achieved over the last two years. Sogou on a standalone basis with 370 million users is already the fourth largest internet company in China as measured by its user base according to iResearch. In the past eight quarters, Sogou posted the highest cumulative average growth rate in revenues amongst the top 10 China’s online advertising service providers. By revenue, Sogou now ranks number eight in China’s online advertising industry, up from number 12 two years ago.

For the second quarter Sogou again delivered an impressive result with another quarter of triple-digit top-line earning growth driven by continued search traffic increase and improved monetization. Past year, search volume and pay-per-click both solidly increased. The healthy traffic growth helped support continued expansion of customer account, they increased to nearly 35,000 about 58% more than the same period in 2011.

As a technology-driven business, Sogou stayed focused on developing innovative products and continued to step up investments in research and development. In the first half of 2012, we recruited a few hundred more engineers for our R&D team making Sogou’s R&D personnel as percentage of total headcounts to 82%.

The expanded team is dedicating its efforts for core products and new initiatives, both on PC and the mobile platform. Thus in the remaining five months of this year Sogou will have a mass launch of new version of Sogou Pinyin, Browsers and Search products as well as a number of mobile based products.

Looking ahead, leveraging our large user base and its innovative DNA we are confident that Sogou will sustain its strong momentum. In June, Sohu Group increased its base in Sogou by buying about 10% of Sogou shares from Alibaba. The action demonstrated Sohu Group’s strong confidence in Sogou.

Lastly, I'd like to discuss our Changyou business. For MMO games our flagship game Tian Long Ba Bu, TLBB continued its growth momentum and maintained its leading position among MMO games in China. In the second quarter, we celebrated the games fifth year anniversary with promotions and giveaway of virtual items that led to an increase in the number of current users, players.

In the fourth quarter, we plan to release TLBB’s annual major expansion pack, which we expect will further enhance user loyalty and enthusiasm as its predecessors have done. We’re pleased with the performance of two of our web games, DDTank and the Shen Qu, also known as Wartune. DDTank continued its popularity during the quarter and to further enhance the game we released new version, DDTank2 in June.

Wartune, or Shen Qu, continue to gain traction on social network sites and in many other game portals it operates on. In the second quarter, Wartune was launched on more domestic and overseas website. The data has made us optimistic about the potential for our web-games.

In the second half of 2012, we also have a number of new games scheduled to launch, including two MMO games, Tao Yuan and Shen Qu; number two, and the Battlefield Online, a licensed first-person shooter game and two in-house developed web-games.

And now, let me pass the call over to Belinda for overview of our brand advertising business.

Belinda Wang

Thank you, Charles. In the second quarter, our brand advertising revenues met our prior guidance by industry’s fast-moving consumer [percentage] remained strong with revenues increasing by about 50% on last June. Revenue growth from Auto sector, our largest vertical, steady at 7%. But as Charles mentioned, the slowdown in economy continues to have an impact on some advertiser sentiment, demand from IT sector was soft and the growth from e-commerce sector was slowing.

For the real estate sector, sentiment turned positive and we’re getting more orders coming from developers, however due to the slower cash collections and the prolonged DSO for this industry group, we are more conservative in our revenue recognition while sales proceeds that are now highly affirmative of (inaudible) collection will only be recognized upon cash proceeds.

For games information portal 17173 business, we had a smooth transition since it was acquired by Changyou in late 2011. As always 17173 remains a portal of choice for online game companies in China. We expect an acceleration of the business for the remainder of the year as advertisers ramped up their promotions of games in advance of the summer business.

Our Video business, we recorded a year-on-year revenue growth up 14% from the second quarter. As we touched on in the last conference call, we made the strategic decision to build a best video sales team for our video business. We are happy to report that this team is now in place, which consist of key team members from our portal sales and the recruitment of about 15 new video sales personnel. Obviously, it will take some time for them to develop a better grasp of our content offering and closer acquaintances with client and agencies.

As this new team is only in its first month of operation, revenue guidance that we provided (inaudible). The good news is we already saw some positive signs. For example, only one month into the third quarter FMCG clients already sent 60% as much as they did in the entire second quarter at a Sogou (inaudible).We not only retained existing large customers but also signed up with some new international household brands.

Based on the current information, for the third quarter, we expect our Sogou Group, including 17173 brand ad revenues before business tax to be between US$83 million and US$85 million, net brand ad revenues to be between US$76 million and US$78 million. This implies quarter-over-quarter increase of 10% to 13%. The above reflects a combined effect of, first, despite a tough overall market condition, 2012 Olympic Games building more clients and a few million dollar advertising revenues.

The second, the transition phase of our video business is being and reserved on more conservative approach in revenue recognition for our real estate business. And the fourth, ad revenue growth rate of 17173 accelerated from 6% in the first half 2012 to a range between 14% and 24% in the third quarter of 2012.

For the full year of 2012 we expect brand advertising revenues to be flat-ish or to grow at a low single-digit as compared to the year of 2011. This forecast reflects the company’s current and preliminary view which is subject to change.

Now, I will turn the call over to our Co-President and CFO, Carol Yu, who will walk you through the quarter's financials.

Carol Yu

Thank you, Belinda, and hello everyone. I will now take you through our financials for the second quarter. One, revenues; total revenues were US$256 million, up 29% year-over-year and 13% quarter-over-quarter. Brand advertising revenues were US$69 million, up 2% year-over-year and 14% quarter-over-quarter.

Sogou revenues were US$30 million, up 123% year-over-year and 34% quarter-over-quarter. Of this, search-related revenues were US$29 million, up 111% year-over-year, and 33% quarter-over-quarter. Online games revenues reached a quarterly record US$137 million, up 35% year-over-year and 8% quarter-over-quarter. Wireless revenues were US$16 million, a year-over-year increase of 34% and quarter-over-quarter increase of 17%.

Now, let me provide some more details about our other financials. From now on, most of the figures discussed will be on a non-GAAP basis. As a reminder, you can find a reconciliation of these non-GAAP measures in our official earnings release.

Two, gross margins; non-GAAP gross margin in the second quarter were 61% compared with 65% in the previous quarter and 73% for the same period last year. Non-GAAP brand advertising gross margin for the second quarter was 26%. This low gross margin was mainly due to increases in content and bandwidth cost and an approximately US$15 million impairment loss of purchased video content. Excluding this US$15 million non-cash impairment charge, brand advertising gross margin for the second quarter would have been 48% compared with 40% in the first quarter of 2012 and 64% in the second quarter of 2011.

The US$15 million impairment loss was triggered by the recent significant price decrease in video content, in some cases around 50% after peak price in 2011. Based on the report by an independent valuer, we assess that there would be impairment losses above US$15.3 million and hence recognized such as cost of revenues in the second quarter. The impairment was recorded by writing down balance sheet accounts of prepayments and intangible assets of US$2.6 million and US$12.7 million respectively.

Three; operating expenses, non-GAAP operating expenses for the second quarter of 2012 totaled US$106 million, an increase of 15% from the previous quarter and an increase of 48% from the same period last year.

Four; operating margins; margin was 19%, compared with 24% in the previous quarter and 37 % for the same period of 2011.

Five; income tax expense; GAAP income tax expense was US$18.5 million. Excluding a non-cash income tax expense of US$1.5 million recorded for the utilization of tax benefits, from the excess tax deductions related to share based awards and deferred tax liability impact on intangible asset impairment of US$0.6 million. Non-GAAP income tax totaled US$17.6 million flat-ish with the previous quarter.

Six; net income; before deducting the share of net income pertaining to non-controlling interests, non-GAAP net income was US$41 million. Non-GAAP net income attributable to Sohu.com Inc. was US$16 million or US$0.42 per fully diluted share.

Seven, net margin; non-GAAP net margin before deducting the share of net income pertaining to the non-controlling interest was 16% compared with 20% in the previous quarter and 34% in the same period of 2011.

Eight, assessment of the impact of tax reform; the Ministry of Finance and State Administration of Taxation jointly announced that starting from August 1, 2012, the pilot program of the change in tax regulation from levy PRC business tax to value-added tax will be expanded to eight other regions, including Beijing and Tianjin. We performed an assessment of the potential financial impact, and concluded that a new regulation will have a minimal impact on our consolidated financial statements.

Nine, moving on to the balance sheet and cash flow statement, for the second quarter, we generated about US$62.5 million in operating cash flow. Changyou generated US$82.5 million, whereas the operating cash flow of the other business units was a net outflow of US$20 million.

As of June 30, 2012, the net accounts receivable was US$110 million compared with US$84 million at the end of the first quarter of 2012. Brand advertising DSO for the second quarter was 75 days compared to 76 days in the previous quarter and 64 days in the second quarter of 2011.

Ten, our outlook for the third quarter of 2012 is as follows: we are expecting total revenues to be between US$272 million and US$277 million. As detailed by Belinda; brand advertising ad revenues to be between US$76 million and US$78 million, this implies a sequential increase of 10% to 13% and flat-ish with last year to an annual increase of 2%.

Sogou revenues to be around US$37 million, this implies a sequential increase of 22% and an annual growth of 101%. Online games revenues to be between US$114 million to US$144 million, this implies a sequential increase of 3% to 5% and represents an annual increase of 22% to 24%.

Before deducting the share of non-GAAP net income pertaining to the non-controlling interest, non-GAAP net income to be between US$42 million and US$45 million; non-GAAP net income attributable to Sohu.com, Inc. to be between US$19 million to US$21 million, and non-GAAP fully diluted earnings per share to be between US$0.50 to US$0.55.

Assuming no new grants of share-based awards, we estimate that the compensation expenses and income tax expenses relating to share-based awards to be around US$4.5 million to US$5.5 million. The estimated impact of this expense is expected to reduce Sohu's fully diluted earnings per share for the third quarter of 2012 under U.S. GAAP by US$0.12 to US$0.14.

In conclusion, with our strong balance sheet and resilient business mix, Sohu Group is able to make long-term investments for businesses that we believe have right prospects. Our determination is unaffected by business cycles and short-term factors and will eventually maximize returns to shareholders.

This concludes our prepared remarks. Thank you for joining the call today. Operator, we would now like to open the call to questions.

Question-and-Answer Session

Operator

All right, thank you. (Operator Instructions) And your first question comes from the line of Dick Wei from JPMorgan. Please go ahead.

Dick Wei – JPMorgan

Hello, thank you for taking my questions. My first question is on the Sohu’s strategy, in light of competition from social network, online video et cetera, how would the management position Sohu for future growth and how should we be looking maybe Sohu, the portal business over the next full year time? Thank you.

Charles Zhang

Well, so you can see that Sohu assumed a group level structure with mix of businesses that’s been pursued by subsidiary companies with its drive and innovation. So we have a pretty good handling or the share of the internet users’ online behavior. For example, we search basically through controlled gateway of people who get online; and for video, it’s the emerging new media platform for the Internet; and also for Sohu portal, we're basically becoming the leading – continue to be the leading news provider and also have a very good growth in the area of mobile, administer the mobile revolution that people getting news and content from mobile phones from Sohu.

We did lose the battle of the micro-blog battlefield for the last two years, but with our continued exploration of our content and media offering and also its interactive nature and its Media 2.0, we hope that we will with our assets in search and in video and in other – in the adapt among user base, in desktop application and client software, we hope that we will come back with our usual strategy of the Media 2.0 social network type of services. It all depends on whether we can maintain or become a more innovative organization.

Dick Wei – JPMorgan

Okay, thanks. And then if I can ask Carol maybe a financial question, if for that US$15 billion, is this I guess first of all, is it related to your self-produced content or it is from the contents you acquire and do you expect further write-downs over the next couple quarters? Thank you.

Carol Yu

It’s relating to purchased video content, mostly TV drama series. We expect the content price to stabilize, and then we have already marked it down to optimal level, so I don’t expect any further write-downs.

Dick Wei – JPMorgan

Okay. Thank you.

Operator

Thank you. And your next question comes from the line of Eddie Leung from Merrill Lynch. Just to remind to have one question at a time. Thank you. Please go ahead.

Eddie Leung – Bank of America/Merrill Lynch

Sure, good evening. Just a follow-up question on the content cost, Carol, you mentioned that you don’t expect the content clients to drop further because you mentioned that has been stabilizing. So in that regard, so we expect next year we have, since the costs probably on per episode basis, relatively stable from this year, any guidance or any color about that would be great. Thanks.

Carol Yu

We are seeing the per episode prices to come down to almost the 2011 level, and on a per episode basis, we are now around 500,000 up exclusive basis TV drama series, which we think is a lot more rational than the 1 million plus that we are seeing for the 2012 content that we purchased in 2011.

Eddie Leung – Bank of America/Merrill Lynch

Got it. Thank you.

Operator

Thank you. And next question we have is from the line of Philip Wan from Morgan Stanley. Please go ahead.

Philip Wan – Morgan Stanley

Hi, thank you for taking my questions. Could you please share with us the top five advertising categories for your brand advertising as well as your pay search business respectively? Thank you.

Belinda Wang

The top three categories will be transportation, real estate, FMCG.

Philip Wan – Morgan Stanley

And how about…

Charles Zhang

For the search business?

Philip Wan – Morgan Stanley

For you pay search business?

Carol Yu

It would be medical, e-commerce and travel.

Philip Wan – Morgan Stanley

Thank you.

Operator

All right. Thank you. Our next question comes from the line of Alicia Yap from Barclays. Please go ahead.

Alicia Yap – Barclays Capital

Hi, thanks, good evening, everyone. Thanks for taking my questions. Can you actually elaborate how was the auto, estate doing in second quarter, and for 3Q what are the sentiment and growth for these two segments? Thank you.

Belinda Wang

Yeah, we saw a steady growth from auto industry as we mentioned in the previous script. The auto industry has 7% growth rate in the second quarter and we will continue to see a steady growth in the third quarter. In terms of the real estate, we have seen a good sentiment from this sector. As we mentioned in the script we have a conservative revenue booking starting from this year. So, yeah…

Alicia Yap – Barclays Capital

I see. So but can I just follow up because it looks like your auto sector has steady growth, your real estate are doing fine and your FMCG also doing fine and your 17173 also doing fine. So what are some of the sectors that are weak in the second quarter and maybe in third quarter?

Carol Yu

Let me just clarify it a bit. What Belinda explained about real estate is that we see orders coming in, but we are not booking just on an order basis for the real estate, because we are seeing longer DSO and slower collections. So we have become more conservative. For example, for first half we are actually seeing a decrease on the revenue basis for the real estate because we are booking revenue slower than before, but in terms of orders we are seeing maybe 20%, 25% growth, so that reconciles the difference.

Alicia Yap – Barclays Capital

I see, great. Thank you.

Belinda Wang

And also we see a slower growth from e-commerce and IT sector.

Operator

All right, thank you. And your next question comes from the line of Fei Fang from Goldman Sachs. Please go ahead.

Fei Fang – Goldman Sachs

Hi, thanks for taking my questions. Fei calling on behalf of Catherine Leung. My question is regarding video advertising trend versus non-video. Does the second quarter video segment and if so if the trend reflection of a broader market trend for the non-video business or was it more specific to your own exposure? Thanks.

Carol Yu

You’re asking about the non-video sector, right?

Fei Fang – Goldman Sachs

Yes.

Belinda Wang

Actually in terms of video sectors, we see a small single digit growth. Yeah.

Fei Fang – Goldman Sachs

Single digit growth, okay. Okay, and are you expecting a similar growth rate in your 3Q guidance as well?

Belinda Wang

For non-video sector?

Fei Fang – Goldman Sachs

Yes.

Belinda Wang

Yes.

Fei Fang – Goldman Sachs

Okay, great. Thanks.

Operator

Thank you and your next question comes from the line of Ming Tao from [86 Research].

Carol Yu

Welcome back Ming.

Unidentified Analyst

Thank you. Thanks Carol. Actually I have a question for you on the IPO plan of 7Road's. I think given the valuation multiple so low for China and other game companies, what was the rationale to IPO this entity, so I would like to hear your opinion here.

Carol Yu

I will pass that question over to Alex.

Alex Ho

Hi, Ming this is Alex. As we have laid out in the announcement that we are joining today together with Sohu under the Rule 135 under the Securities Act. That clearly layout the rationale for making such IPO plans. Our primary purpose for conducting the IPO is commensurate in creating a puppet market for 7Road shares, and attracting and retaining the talented employee by providing with equity incentive. Thanks Ming.

Operator

Thank you. Our new question comes from the line of (inaudible) from Citigroup. Please go ahead.

Unidentified Analyst

Good evening, everyone. Thanks for taking my questions. Would you please give me some guidance for the margin trend on both gross margin and operation margin? Thank you very much.

Carol Yu

At the gross margin level, we expect search to be pretty stable and for brand advertising because we did this impairment charge in Q2, we expect the gross margin will bounce back to around high 40s percentage in Q3.

Unidentified Analyst

Thank you. What about the operating side?

Carol Yu

On the operating side, we expect to be at the teens level.

Unidentified Analyst

Thank you very much.

Operator

All right, thank you. (Operator Instructions) Your next question comes from the line of Jiong Shao from Macquarie. Please go ahead.

Jiong Shao – Macquarie Capital Securities

Thank you very much for taking my questions. Could you first tell us about roughly how much of your brand advertising revenue came from video in Q2 and also please remind us your typical amortization schedule for the content cost?

Carol Yu

I’ll answer the easy question first. The amortization, as we amortize over a four six-month periods, which is two years, with the first six months amortization of 50%, the second six months of 30%, and then 10% each in the last two six-month periods. We do not disclose separately our video revenue, but yeah we do not disclose it.

Jiong Shao – Macquarie Capital Securities

Okay then, if you can’t disclose, could I you another question then just on your Sogou business, could you just confirm with us with the recent deal with Alibaba how much of Sogou now you own and also your strategic relationship with Alibaba in terms you can crawl the [Taobao] database, how will that be impacted with now Alibaba actually doing a own, any of the Sogou shares? Thank you.

Carol Yu

We owned about 63% of Sogou on a fully diluted basis as of now. The reason why we want to purchase the shares back from Alibaba is because as a willing buyer and a willing seller, so we made the deal and we feel that that we have a lot of confidence in the future of Sogou, so we are willing to make that cash investment, buying back the shares from Alibaba. The relationship with Alibaba hasn’t changed at all before or after the buyback of the shares.

Jiong Shao – Macquarie Capital Securities

And so in the foreseeable future can we still crawl the Taobao database?

Belinda Wang

At least we didn’t hear any difference in terms of all of our business relationships with the Alibaba Group, not only the crawling but, I mean there are customers, we also have customers repurchase traffic from them, they advertise with us, there’s actually – it’s not just one single relationship.

Jiong Shao – Macquarie Capital Securities

Okay, thank you very much for the helpful comments.

Operator

All right, thank you. (Operator Instructions)And our next is from the line of (inaudible) from Citigroup. Please go ahead.

Unidentified Analyst

Just wanted an update, give some update about Sogou Pinyin and the Sogou Browser. Do you provide the installation base of Sogou Browser and how much percentage of traffic coming from the Sogou Browser to Sogou Search? Thank you.

Belinda Wang

There 60% of our search traffic comes from the browser. What’s the first part of your question?

Charles Zhang

Install base of Sogou Pinyin.

Unidentified Analyst

Installation of Sogou Browser into (inaudible).

Belinda Wang

Installation of the browser.

Carol Yu

Hello?

Unidentified Analyst

Yes.

Carol Yu

Between 40% to 50%.

Unidentified Analyst

Okay. Thank you very much.

Carol Yu

Welcome.

Operator

Thank you. And your next question comes from the line of Jialong Shi from CLSA. Please go ahead.

Jialong Shi – CLSA:

Hi, thanks for taking my call. And I have a follow-up on the previous questions and Belinda you just mentioned the auto apps then grew 7% in 2Q and your non-video apps are expected to grow as single-digit in 3Q, so just double checking both growth rates are on a year-over-year basis?

Belinda Wang

Yeah, it’s on year-over-year basis.

Jialong Shi – CLSA

Okay. I have another question, your search business. Just wonder if you guys can provide any colors on the ARPU and traffic acquisition cost as percentage of search revenue for 2Q and how do you see the trend for 3Q and 4Q?

Carol Yu

You’re talking about our acquisition cost or our…?

Jialong Shi – CLSA

TAC, traffic acquisition cost for your search business?

Carol Yu

It’s just below 40% of our revenue.

Jialong Shi – CLSA

Your search revenue?

Carol Yu

Yes.

Jialong Shi – CLSA

What is the ARPU for your search business for 2Q?

Carol Yu

We’re a bit – can we connect to you on that question because I think our data is a bit confused right now. Can we get back to you?

Jialong Shi – CLSA

Sure. No problem, thank you.

Carol Yu

Jialong, okay? Thank you.

Jialong Shi – CLSA

Yeah. Thank you.

Operator

That was our last question ladies and gentlemen. That does conclude our conference for today. Thank you for participating. You may all disconnect.

Copyright policy: All transcripts on this site are the copyright of Seeking Alpha. However, we view them as an important resource for bloggers and journalists, and are excited to contribute to the democratization of financial information on the Internet. (Until now investors have had to pay thousands of dollars in subscription fees for transcripts.) So our reproduction policy is as follows: You may quote up to 400 words of any transcript on the condition that you attribute the transcript to Seeking Alpha and either link to the original transcript or to www.SeekingAlpha.com. All other use is prohibited.

THE INFORMATION CONTAINED HERE IS A TEXTUAL REPRESENTATION OF THE APPLICABLE COMPANY'S CONFERENCE CALL, CONFERENCE PRESENTATION OR OTHER AUDIO PRESENTATION, AND WHILE EFFORTS ARE MADE TO PROVIDE AN ACCURATE TRANSCRIPTION, THERE MAY BE MATERIAL ERRORS, OMISSIONS, OR INACCURACIES IN THE REPORTING OF THE SUBSTANCE OF THE AUDIO PRESENTATIONS. IN NO WAY DOES SEEKING ALPHA ASSUME ANY RESPONSIBILITY FOR ANY INVESTMENT OR OTHER DECISIONS MADE BASED UPON THE INFORMATION PROVIDED ON THIS WEB SITE OR IN ANY TRANSCRIPT. USERS ARE ADVISED TO REVIEW THE APPLICABLE COMPANY'S AUDIO PRESENTATION ITSELF AND THE APPLICABLE COMPANY'S SEC FILINGS BEFORE MAKING ANY INVESTMENT OR OTHER DECISIONS.

If you have any additional questions about our online transcripts, please contact us at: transcripts@seekingalpha.com. Thank you!

Source: Sohu.com's CEO Discusses Q2 2012 Results - Earnings Call Transcript
This Transcript
All Transcripts