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The launch of Apple Inc.’s (AAPL) 3G iPhone next month is yet another catalyst for a stock that often needs little reason to move sharply on any given day. And, Goldman Sachs is adding Apple to its Americas Conviction Buy list ahead of this development in order to capitalize on the upside potential from sharply higher projected iPhone sales in the second half of 2008.

Analyst David Bailey told clients that he continues to expect that Apple will beat its 10 million unit sales goal for 2008 (Goldman forecasts 11 million) on the back of broader global distribution, and the availability of third-party applications for the popular smart phone.

He said:

Our analysis shows that Apple will almost double its available subscriber base in calendar 2008 vs. 2007, with 100% of that growth coming from outside of the U.S. as Apple signs up carriers in more than 40 new countries in Europe, Asia, the Middle East, and Africa.
This should keep Apple well ahead of the competition, Mr. Bailey added.

The analyst also expects Apple’s unit growth for its Mac computers will be three times that of the personal computer market this year. He raised his price target on Apple shares to $220 from $185, while maintaining a “buy” recommendation.

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  •  
    @samij-

    You are failing to distinguish between the "cell phone" market, in which Apple barely registers, and the "smart phone" market, in which they are serious competitors, and may soon be dominating.

    The smart phone market is much much smaller than the general cell phone market, but as we move into the future, the smart phone market is going to undergo tremendous growth. Apple's iPhone will be leading that growth. They may never rival the unit sales of the cell phone Giants, but in terms of revenue and/or profit, Apple is going to be very big.

    Thompson
    2008 May 25 12:28 PM | Link | Reply
  •  
    Thompson, that's a very naive argument.

    The high end cell phone market (smart phone if you are American) leads the mainstream cell phone market by 2 years, which itself leads the mass market (i.e., $50 handsets) by another 2 years.

    iPhone is a great product (again, for Americans who are lagging seriously behind in high end cell phone adoptions), but it will not be a dominating force; usage model and life cycle differ greatly on a country-by-country basis. What has worked great in America will not translate to success in other countries especially for gadgets and gaming devices.
    2008 May 25 12:58 PM | Link | Reply
  •  
    Thompson, that's a very naive argument.

    The high end cell phone market (smart phone if you are American) leads the mainstream cell phone market by 2 years, which itself leads the mass market (i.e., $50 handsets) by another 2 years.

    iPhone is a great product (again, for Americans who are lagging seriously behind in high end cell phone adoptions), but it will not be a dominating force; usage model and life cycle differ greatly on a country-by-country basis. What has worked great in America will not translate to success in other countries especially for gadgets and gaming devices.
    2008 May 25 12:58 PM | Link | Reply
  •  
    Analysts expectations are way too shortsighted and extrapolating otherwise nonlinear trends. Why not make things simpler and look at the drivers: improving products (software + hardware) and improving markets (geography + segments). Add it up, count for the risks and then talk.
    2008 May 25 01:26 PM | Link | Reply
  •  
    Analysts expectations are way too shortsighted and extrapolating otherwise nonlinear trends. Why not make things simpler and look at the drivers: improving products (software + hardware) and improving markets (geography + segments). Add it up, count for the risks and then talk.
    2008 May 25 01:26 PM | Link | Reply
  •  
    Analysts expectations are way too shortsighted and extrapolating otherwise nonlinear trends. Why not make things simpler and look at the drivers: improving products (software + hardware) and improving markets (geography + segments). Add it up, count for the risks and then talk.
    2008 May 25 01:26 PM | Link | Reply
  •  
    Analysts expectations are way too shortsighted and extrapolating otherwise nonlinear trends. Why not make things simpler and look at the drivers: improving products (software + hardware) and improving markets (geography + segments). Add it up, count for the risks and then talk.
    2008 May 25 01:26 PM | Link | Reply
  •  
    If people would stop making the "phone" the significant attribute of the iPhone and look at the device for what will be after June 9, a Pocket Mac, they will finally get it.
    RIM's Blackberry will be under siege as an email device which doubles as a phone, and the other cell phone makers are just that (cell phone makers) and nothing else.
    2008 May 25 02:55 PM | Link | Reply
  •  
    FLASH!! Goldman Hacks Sent a BOX of Free 3G iPhones To Raise Apple's Price Target on 3G iPhone Launch. The Anal-ysts Whores at it again.

    (Do you remember just 7 months ago when these same Apple WS Whore's had raised their target to $250 and Apple CRASHED over the the following 5 months to $129 in March!!)
    2008 May 25 03:49 PM | Link | Reply
  •  
    webster ---i remember to the tune of a couple a million dollars---there was no rhyme or reason except the street could not cash out on their holdings with the financials etc and turned on the tech sector which was suppose to be immune to the crisis to sell their holdings in order to get more liquid
    2008 May 25 05:41 PM | Link | Reply
  •  
    Rather than read the usual endless AAPL foolish nonsence and comment on it, I will just leave you with this funny link to a Vista-skinned iPhone. I'm sure the fanatics will hate it but it actually looks quite slick - I'm impressed with the guy who put this together.

    technabob.com/blog/200.../


    2008 May 25 11:25 PM | Link | Reply
  •  
    Vitiminc,
    Wow. Talk about naive! You think Apple won't sell many iPhones in other countries? Mark my words... In two years time there will be tens of thousands of applications specifically for the iPhone. Hundreds of languages will be represented. You haven't begun to think about potential revenue this product poses for hundreds of companies around the globe. There will be no other product that can compete with the number of web-enabled applications for business, consumers and gamers. You'll see.
    2008 May 26 01:42 AM | Link | Reply
  •  
    partial eclipse, it hasn't so far. nothing mentioned so far will change that. what apple needs to do to get the sales going is significantly lower price point. this is never mentioned in the hype building articles, and the reason why is pretty clear: it means less revenue and less profit.
    2008 May 26 03:35 AM | Link | Reply
  •  
    The Mac OS on the iPhone) will be the difference...
    Other cell phones sell in large volumes only because of subsidies, and lower iPhone prices (if/when his happens) will be the result of carrier subsidies, not at the expense of Apple's revenue profit.
    Some people just don't get it, nor do they understand the dynamics of the cell phone market place.

    2008 May 26 11:24 AM | Link | Reply
  •  
    Wow! Suppose the iPhone was marketed as a PocketMac. Is there a PocketPC or a PocketLinux competitor? Another pocket anything that puts a phone, music, video, internet, and apps in your pocket?

    This summer Apple will ship the PocketMac to the planet, with only China, Japan, Russia, and Korea still unannounced. I've heard that Apple and the telecoms will charge the same or less for the new 3G product. Admittedly, many customers will stay loyal to the BlackBerry, but I don't see any great loyalty to any other brand.

    So, let's see what might happen in shipments, given multiple PocketMac models:

    2009 - 40M shipped
    2010 - 100M
    2011- 150M

    I think Apple will do ok.
    2008 May 26 12:15 PM | Link | Reply
  •  
    Samij,
    You've been hating on the IPHONE for a full year now... How's that apple short working out for you? (I'd imagine you made some money in Feb... good for you).
    Personally, I'm just very excited to buy my first IPHONE in the coming weeks when the 3G version in announced. I had to hold off for the past year because I still was under contract with Verizon.... And I'd imagine there are MANY MANY people like me... I'll happily pay $600 for the new IPHONE if it's 32 GIG of memory and 3G.
    Rumors are that AT&T is going to subsidize it this time around though... $200 off for 2 year contract. Not sure how this will effect Apple's deal with AT&T.. .but no matter what.. it'll translate to huge sales of IPHONES. The new SDK is looking amazing... nothing like its ease of use for the general consumer to install applications on any other cell phone.

    I considered selling some apple stock to buy my IPHONE.. at this point i think i'll let it ride and buy the time the next version is released my stock gains will buy me a new one. That's the best thing about being an apple investor and apple product user... You never have to actually pay for an apple product.. if you use your apple profits to buy apple products. It's a sweet deal.
    2008 May 27 02:51 AM | Link | Reply
  •  
    Get real! Where do you think all of the millions of phones are going????
    iPhone is going global & its going to go gangbusters for the next 3-5 years. People who badmouth Apple are really quite ignorant......
    2008 May 27 08:15 PM | Link | Reply
  •  
    Krypton is patiently awaiting shipment. What on earth were they thinking, when then checked off - UPS GROUND?
    2008 May 27 10:52 PM | Link | Reply
  •  
    tom1234 - I have never asked anyone to be my friend online,
    ever. What to do? How will I know if we are there yet?
    2008 May 28 02:18 AM | Link | Reply
  •  
    One of the reason I don't typically touch Apple stock is the emotions and its household name.

    Agreements with carriers such as Vodafone or France Telecom adds a huge number to TAM but doesn't translate to Apple iPhone's TAM. Or do you really believe all 60M of Vodafone Essar's subscribers can afford iPhone? Or all 31M of Claro's subscribers have access to 3G towers?

    Reality check please. Not all markets mimics the structure, buying power and behavior of the good-o-homogeneous-USA... Western Europe didn't and chances of Turkey, Egypt, India or Brazil of behaving like US is pretty low.

    Don't get me wrong; signing agreements with more carriers is good for Apple and the carriers, but it is certainly not going to pump up the TAM to some ridiculous number like 600M.
    2008 May 30 12:57 PM | Link | Reply
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