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Yesterday afternoon S&P Marketscope posted the following:

S&P UPGRADES SHARES OF ETRADE FINANCIAL TO HOLD FROM SELL
2:22 PM ET 6/11/08 | S&P Marketscope


We think management has been straightforward in their disclosure of exposures to troubled mortgage securities and has made strides to reduce this exposure. It has also been able to attract customers and post strong trading volume despite balance sheet issues. We expect loan loss provisions and valuation adjustments will continue to weigh on results, but we think ETFC has acted in a timely manner and should be able to sustain its business. We are raising our target price by $0.50 to $4.00, a discount to its book value, but keep our '08 estimate at a loss of $0.49.

This is the first upgrade that E*Trade has had since February 2007 (see Yahoo Finance), and comes at a time when many other financial institutions have revealed that they have not “been straightforward in their disclosures,” and are scrambling and “figuring out what they are going to do to survive.” Market reaction to these company’s disappointing announcements has been severe and unjustly penalizing across the broad financial sector, including E*Trade.

The reputation that the S&P has for independence, objectivity, and overall conservative positioning in their analyses makes this upgrade and viewpoint more significant than other potentially biased opinions. The S&P’s conservative stance can be seen in their prior April 22, 2008 12-month Target Price of $3.50 (when the general market has already been trending to a price of around $4), and their current 12-month Target Price of only $4.00.

The S&P conservative pricing is of course related to their concern with the future performance of E*Trade’s mortgage portfolio. Updated performance details in April (1st Quarter Conference Call) and May (Annual Shareholder’s Meeting) indicated acceptable and favorable performance within ranges previously estimated by management. In other words, what management had provisioned and booked as losses as of the 4th Quarter in January 2008 needed no additional adjustment as of April and May. Very significant results given the types of large negative adjustments other mortgage institutions are incurring. New updates on E*Trade’s mortgage portfolio performance will be a major point of interest during next month’s July 25th, 2nd Quarter Conference Call.

I had no idea when I submitted my article “E*Trade’s ‘First In, First Out’ Position: Yes, 111M Shorts Can be Wrong” on Tuesday morning that the S&P would also come out with a Wednesday upgrade statement that has many similarities to my article. Obviously I find those similarities quite gratifying. I do need to make one correction to the information contained in my article regarding the 111M of short interest. After the market close on Tuesday, June 10, the Short Interest Position as of the end of May was reported at NASDAQTrader.com (enter symbol ETFC). Interestingly, E*Trade’s Short Interest has decrease from 111.4 million on May 15 to 105.8 million as of May 30. However, because of lower trading volume, “Days to Cover” has increased from 5.11 days to 6.78 days.

E*Trade caught my eye back in April just prior to its 1st Quarter earnings report. It has been a very rewarding investment, but of course, you as the reader must research the facts and do your own due diligence. After weeks of continual investigation and many positive events (metrics, marketing, brokerage tools), it is nice to see the S&P lead in turning the tide in the right direction from the analyst arena.

Disclosure: Long

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This article has 42 comments:

  •  
    JBMaria will hate this, and that makes me smile.

    First upgrade for Etrade in a year, let's get this party started. Pay attention to the wording of the upgrade, management has taken their medicine and now they are moving forward. If only all the other banks would do the same.

    By the way - they are way off on their price target and loss estimates. 46 cents this year? We took 20 cents in the 1Q.
    By the 3Q we will be profitable again, in my humble opinion.
    2008 Jun 12 07:24 AM | Link | Reply
  •  
    This is of course good news to long investors, but it should also sound a warning to the shorts. I agree that losses should be close to ending, and if they have success in swapping debt for equity it could happen much faster and provide stronger results in future quarters, since the service on the debt is a major drag on earnings right now.

    This company has been 'beat down' for too long now, and is indeed ready for a 'magic moment'.
    2008 Jun 12 08:23 AM | Link | Reply
  •  
    Thank you especially Cindy and Pres, and all the gang. We are on our way.
    2008 Jun 12 09:08 AM | Link | Reply
  •  
    I have not seen this upgrade news. Can someone point me in the right direction as it is not listed on any major investment sites this morning? I am a solid believer in this stock and would like to get some reassuring news that indeed that upgrade is real.

    Either way, I am still accumulating positions both in equity shares and options on this one as the fundamentals don't lie and it has survived its near demise and appears to be making the turn. I am bullish all the way on ETFC.
    2008 Jun 12 09:18 AM | Link | Reply
  •  
    I did not provide a link to the S&P upgrade in my article, because it can not be accessed directly on the web. I have tried many avenues but without success. The only way to web access it is to become a member of the S&P Marketscope community so you can log in to their analysts research and posting, or it can be seen through any of the brokerage firms that subscribe to the streaming of S&P releases (which E*Trade does).
    2008 Jun 12 09:25 AM | Link | Reply
  •  
    Thanks Cindy, I know you have taken a beating in some or your posts, but I appreciate the information from all sides to help make an informed decision. I hope the shorts get buried on this one. Probably will take a while though with the market in general being crushed by oil and financials as a whole.

    2008 Jun 12 09:30 AM | Link | Reply
  •  
    Congrats Cindy on the upgrade and your least offensive article to date.
    Have to admire your determination pushing this rock up the hill,Sisyphus has nothing on you babe.
    This comment did have me scratching my head though,"It has been a very rewarding investment," since you began pumping 4-18-08 and the stock is essentially flat since then despite your ten attempts to revive it???
    Are you recommending it as a LT investment or are you trading the swings? Most here,I believe,thought LT was your focus but perhaps trading is your real game?

    And I see you finally posted here in the response section ,can we now assume you're ready to defend your "love child"?
    2008 Jun 12 10:40 AM | Link | Reply
  •  
    JB, I don't need to defend myself against personal insults, which is usually what you are tossing out. I don't have to defend anything, the facts that I research speak for themselves. I am in a strong long position, but I have rolled in and out of blocks of shares when the pps has had favorable highs that were too tempting to resist.
    2008 Jun 12 10:58 AM | Link | Reply
  •  
    Cindy you have merely stated the facts and I thank you for that. Remember how Warren Buffet was considered a "DINOSAUR" when he didn't jump on the tech wagon before the tech crash? I laugh, because a lot of analysis ragged on him. It takes guts to be different and stay strong on what you believe. In any case, I hope you stay strong no matter what you do.
    2008 Jun 12 11:42 AM | Link | Reply
  •  
    'but I have rolled in and out of blocks of shares when the pps has had favorable highs that were too tempting to resist.'



    Personally,were I to trade it ST I'd be afraid of being accused of frontrunning the pump pieces but I suppose that wouldn't apply to someone of your exemplary moral character?

    BTW,I think the record on the ETFC board is clear that you've thrown as least as many personal insults my way as vice versa.But thanks for throwing out another baseless claim.Stick around I'm sure the fans will have lots of questions for you going forward.

    2008 Jun 12 12:30 PM | Link | Reply
  •  
    Schwab Institutional has the updated S&P report showing the upgrade. GS (who Schwab is retiring in favor of CS research) is pretty quiet on them but did lower eps estimates two months ago after earnings came out. Schwab's own research product isn't too kind to them either.
    2008 Jun 12 12:30 PM | Link | Reply
  •  
    JB you need to cool your jets man!!! Let this puppy lie...... ETrade has more to do but I am swinging on this stock as well ST on the good and bad days...

    I see the Bank stocks killing us all on this one though, unless there is a fight to quality. I am betting on the fact that Oil has ben artificailly pumped and the Specs have ruined the economy by buy Oil at rediculous prices.

    I am seeing the turn though as well, the economy is still moving and I don't see a Crash on the horizon, lets see what Oil does and then lets talk

    Oh, the upgrade by S&P was based on the price falling below $4 and nothing more, until ETrade can show profits we will see this stock ST between 3.5 and 4 and hope for the best.
    2008 Jun 12 01:20 PM | Link | Reply
  •  
    Anastos, basing your investment decision on Schwab's research is worthless. Analysts are usually either too early or late on a stock...the analyst upgrades will be coming soon...especially after ETFC's next quarterly results.
    2008 Jun 12 01:25 PM | Link | Reply
  •  
    Right on Cindy...in keeping with their TV commercials, Etrade is taking "baby steps" toward what you referred to as the "Magic Moment" that will begin a slow but steady up-trend. I'm adding to my long position with every dip.
    2008 Jun 12 02:49 PM | Link | Reply
  •  
    Hi Cindy,

    I've followed your ETFC articles for several months now and while I'm rooting for them to recover (no current position) the frequency of articles that you generate on ETFC (especially considering that on SeekingAlpha you're batting 1.000 since April on ETFC articles) makes me think you're a part-time employee in the PR department. The lack of other writers on this site even mentioning the stock is next to nil, and while I understand trying to buying on the cheap and sharing your investment advice with others, I also understand catching a falling knife and pumping. While I wouldn't go as far as to call you an E-Trade pumper, especially because it looks like you put effort and thought into your articles, your undying confidence vs. everyone's else indifference or neglect isn't exactly inspirational.

    I think ETFC is a covered call idea at best for the time being. There's no positive momentum in the stock and the way the market is moving right now, especially financials, it's hard to want to throw my money at it. Good luck though...
    2008 Jun 12 04:23 PM | Link | Reply
  •  
    Believe me, I don't base my decisions on whatever the analysts say. I was just confirming the upgrade from the article and passing on whatever else I saw to the investing public. I don't do any personal trading on the Schwab platform and didn't know if the general public had access to whatever I can see on the institutional side. I'm long ETFC and expect good things from it....
    2008 Jun 12 04:50 PM | Link | Reply
  •  
    Lol is this Seeking Alpha a daily posting on Etrade? Funny she doesn't use her Yahoo Etrade message board name of "Savyinvestor11" here. Lol she uses an up day in the markets and the Etrade stock price to post an article. I guess this way you can be sure an article gets dated on an up day in the stock.
    2008 Jun 12 06:40 PM | Link | Reply
  •  
    I'm not a conspiracy theorist in any way but it's worth noting that since ETFC decided to carry SA articles in their news releases at their site,not one negative article on ETFC has come out to my knowledge.
    Cindy has sent out 10 glowing tributes in this time period.
    I'm sure it's coincidence.
    2008 Jun 12 08:31 PM | Link | Reply
  •  
    I am a Etrade share holder and I am very dissappointed with their lack of keeping their shareholders informed. If things including loan loss is significantly down and they are likely to show a profit in the second quarter come out and say it to the analysts and shareholders. The number one question is do they think they can beat analysts expectations for the second quarter if the answer is yes than they need to provide a forward forcast in order to boost the share price. Unless layton Etrade CEO wants to help the shorts prior to the june 16th options trading. Where is the may results they are a week over due???
    2008 Jun 12 10:13 PM | Link | Reply
  •  
    How Enter your comment here


    How many of you have seen this?

    ETFC's Presentation of its Recovery Plan

    files.shareholder.com/......


    Cheers,

    pcyhuang
    2008 Jun 12 10:58 PM | Link | Reply
  •  
    Hey Cindy!
    What do you make of the 80M shares next to "Buyers 6/11/08" on the Institutional Ownership section of Insider Activity?
    2008 Jun 13 12:06 AM | Link | Reply
  •  
    It pays to do our homework, doesn't it, Ms. Reed, and you have done yours well. A reward lies ahead foe Etrade investors, in the not too distant future. Thanks for sharing your effort with all of us.
    2008 Jun 13 08:41 AM | Link | Reply
  •  
    By the Numbers: How E*Trade Inspired Wall Street's Contempt
    Analysts agree: whatever you do, don't buy E*Trade Financial Corporation (ETFC)

    www.schaeffersresearch...
    2008 Jun 13 11:37 AM | Link | Reply
  •  
    So, I guess we buy more Raptor53 If the "analysts say so oh why do you think they call them Anal.....more like retentive!

    Stock is doing well and we can see more movement in the weeks to come.. Hold on everyone the economy is turning around very fast if you blink you will mis it....

    Oh yeah, oil is falling, place your puts now as you will see drastick fall in oil....
    2008 Jun 13 01:39 PM | Link | Reply
  •  
    Anastos (or anyone):
    Which types of info that institutions see are available to the public? Or how can the small individual investor find out what the institutions are doing? Thanks.
    2008 Jun 13 06:30 PM | Link | Reply
  •  
    One of John Templeton's sayings is to buy into misery...Find value in an area where everyone sees things as miserable. I see E-trade as the value in the financial mess.

    I believe in "investing", not trading and am willing to wait several years if I buy into value.

    Long 26,000 shares, 16 K at $2.40
    2008 Jun 13 09:21 PM | Link | Reply
  •  
    Well well this is getting interesting!
    Since what is happening here seems to be some sort of extrapolation on general sentiment I will make a serious effort to share my thoughts and observations with you all. Sit back and enjoy the ride.

    First off though I want to state my position on ETFC, just so I won't be accused of being a pumper nor a basher. Currently I have no position in ETFC. When I said they will out-beta any index by 300-500% it should be clear that beta works either way. The $5-mark / 90% fail-break observation (and $2 for that matter) didn't get any feedback, which is a pity since it is one of the most overlooked yet reliable rules in the whole wide stock universe (valid even with optical plays such as reverse splitting).

    Now for the real work, starting with the general state of affairs. In my opinion we haven't yet scrathed the surface of what will become a world of pain. The Dow is off by some 20%, peanuts, in EUR terms the Dow has been stuck, for 5 years running, around the 8k-10k mark. Currently it is at 8k (12307,35 * 0.65), and yes, as you perhaps had guessed already, I am European. That's what happens when the USD goes Zimbabwean. It is my belief that we're currently in the 2nd phase of the 1st wave (mortgage meldown). The 3rd and final phase will start shortly, with (Option) ARM reset. The second and third wave will come ashore this fall, they are durable-credit and non-durable credit, and these waves will be bigger, longer and have a much greater impact than the first wave, difficult to imagine as it is, because they will affect not just upside-down home-owners and financials, they will hit everybody. This is the real unwind, affecting people in mortgage-free houses too, and it will take at least a decade to work through it, possibly much more (just ask our harikiri friends how they are doing, some 20 years after the top). Cash will be king, which doesn't spell much good for stocks, and you can see Treasury yield ticking up already. Actually spiking up is a better name for it. Cash is getting more expensive regardless of the FED Funds Rate. FED up, that's what the market is.

    Let's enter the financial subfield of brokerage now. I have no doubt that the ETFC platform is great, many people here attest to that. I have no idea but will take their word for it. Good for ETFC. The problem is that ETFC is a bank disguised as a broker. Cindy has been busy combing through the numbers, which in my opinion is useless, since we won't know what we won't know, Rumsfeld's unknown unknowns so to speak. Trust should be regained in that matter, which will take time, which is running out, as stated above.
    Also the longterm profitability of ETFC (per share) must somehow be factored in, and here it gets interesting. Some of you may have heart of VanderMoolen (MOO), a Dutch brokerage. They used to have American operations, since wound down / sold. Search for the stockchart of this puppy, it is almost a carbon-copy of ETFC. History doesn't repeat itself, but it rhymes. MOO currently stands at EUR 3,27, with a 12 month high/low of 4,29/1,75. All-time high was over €40 7 years ago. My point here is that the 2-5 rule, with a slight undershoot, is alive and kickin'.
    This week S&P upgraded ETFC. I won't go into S&P, apart from saying that whatever they think doesn't interest me in the least, just to be clear on that one. Cindy probably climaxed on that call, but the stock didn't, being exactly in the beta observation, 111m shorts included. It is my belief that almost all shorts above $5 have hedged by now, so I do not see a short squeeze above that level.

    I am winding down Your Honor. If you ask me gun to head where ETFC will be in 2 year's time: $3,50. We will see $2 ánd $5. Since I have no idea which one will come first I will sideline until one of these levels is breached and then, with defined risk, will take a contrary position. Pumpbaby Cindy, and friends, will fade over time, although in the meantime they are mighty irritating. The relentless pumping was what triggered me to respond in the first place. ETFC the company I wish all the best, no grudges here, have made some money with it, not much, but my position wasn't big to begin with. Any questions?
    2008 Jun 14 06:46 AM | Link | Reply
  •  
    Here is my response to orca...

    1. The statistics is correct, but to be more precise, it says that 90% of stocks that fall below $5 never go above $10 (according to Crest Advisors). In addition, it says that companies that both bought assets or companies in their core market while selling non-core assets increased their odds of recovering by 250%. Etrade is doing both.

    2. You say that history doesn't repeat itself, but it rhymes, yet you do not look at etrade's history at all. etrade was below $5 in 1996, above $10 in 1997, below $5 in 1998, above $10 in 1999, below $5 in 2002, above $10 in 2003, and now below $5 again. The dutch stock you mention is not a good indicator at all since you can always pick a single stock that would fit your case no matter what it is.

    3. Here is more information about Van der Moolen that you do not mention:

    They invested a lot of money in specialist business and did not make a profit. “Being a specialist is not a strategic business model … We’re losing money,” said Richard den Drijver, CEO of Van der Moolen Holding NV

    And from wikipedia:
    On the New York Stock Exchange, Van der Moolen served as specialist until 2007 when it sold the activities to Lehman Brothers. In 2003, Van der Moolen became subject to an investigation by the SEC on allegations of front running. In 2004, Van der Moolen reached a settlement with the SEC and paid a fine of $57.7 million. Some employees have been convicted of fraud.
    2008 Jun 14 03:26 PM | Link | Reply
  •  
    E*Trade (ETFC) Is Poised to Break Out.

    www.wallstreetknowital.../
    2008 Jun 14 04:38 PM | Link | Reply
  •  
    As of 6-11-08 S&P does indeed upgrade ETFC from a "sell" to a "hold" with a 12 month price target of 4. It also says the insider activity is "favorable". Hey, it may not be the greatest stock or the best company out there but these are the facts from the latest S&P analysts research report. Make of it as you will. My only concern is that a lot of companies' management lie to your face, omit facts and put a positive spin on bad situations. I don't think anyone can say with any certainty what will happen and when. I don't have a position in ETFC but I do use their brokerage site which is very good.
    2008 Jun 14 09:17 PM | Link | Reply
  •  
    As of 6-11-08 S&P has indeed upgraded shares of ETFC from "sell" to "hold". They have a 12 month price target of 4. Also, insider activity has been called "favorable". It may not be the greatest company or the most exciting stock out there but things may be looking up. I do not have a position in ETFC but I do use their brokerage service which is very good, IMHO.
    2008 Jun 14 09:32 PM | Link | Reply
  •  
    Only a fool would buy financials here and ETFC is one of the riskiest at this point. The only exception might be for mutual funds because they have virtually unlimited capital and can compensate for losses.

    As for the S&P upgrade, that is like Morningstar upgrading it. In other words, it means nothing. S&P doesn't exactly have a great track record. If you will recall, one of the main reasons for the mess in the financials was due to the irresponsible ratings provided by S&P and other credit agencies.

    If anyone wants to venture into the riskiest industry right now, you'd be best served by hitting those stocks with the greatest volitility and volume, but for only short-term trading -WM and LEH. of course I don't expect many of you ETFC investors to know that WM has had 15% intraday volatility for most many days over the past 4 months. The financials are only in a position to be traded short-term right now and only if you drowl over risk. Given that, ETFC volatility pales in comparison to most other financials. Anyone buying financials for "long-term gains" is a fool, regardless what happens.

    It's all about risk and reward. And there are many other financials with lower risk and equal or similar reward. Furthermore, there are many other industries with exceedingly low risk and very high reward.

    2008 Jun 16 11:21 AM | Link | Reply
  •  
    By the way, in terms of a disclosure, I have not ever been long or short ETFC, although it is possible I could take a position at some point in the future. I do use ETFC for trading and they have a great platform. However, the pricing is not so good. I will most likely be switching in the future to Interactive Brokers. If you check them you will see they are for more serious traders, have the best access to global markets and data services and have extremely low commissions. The only reason I have not switched is because I am so used to ETFC.
    2008 Jun 16 11:26 AM | Link | Reply
  •  
    Anyone who was a "real expert" would not need to call themselves one...
    2008 Jun 16 04:56 PM | Link | Reply
  •  
    "However, the pricing is not so good"
    "The only reason I have not switched is because I am so used to ETFC."
    So, $7.99 trades with a guaranteed 2 second execution is a bad thing, right?
    LMAO
    2008 Jun 16 09:10 PM | Link | Reply
  •  
    I work in the investment industry and have access to Schwab's Institutional Brokerage site. They have all types of research available for Institutional clients. This research isn't super secret or any different then what the general trading public can get but it also may not come free to the general trading public. I think S&P is $2k a year and, unless you have that kind of juice with your OLB, you may not see those reports as part of your account services....
    2008 Jun 18 12:20 PM | Link | Reply
  •  
    Evryone I hear says that you should not buy financials for short term but that this is the time to buy for long term, as far as buying good companies. Etrade is a speculative buy and a calculated risk. But, with S&P upgrading to a Hold--that tells me that it is not as speculative as it once was and is now a good long term play. I think that day traders and some so called experts have a different view of "long term". My view is 2-3 years in some cases and 10-15 years in other cases. Recessions end and you want to buy financials during recessions and own them during recoveries as a long term investor. Of course, there is some risk. You dont want to own the company that goes BK. Is Real Expert suggesting that Etrade is going to go under? Or, that it will take a year or two to go up to 5 or 6$ a share? What is his concern? Right now, if it goes up to 6$ a share in late 2009, I would make $20,000 just by holding the shares. If it goes lower, I just ride it out. If Etrade goes BK, the whole financial system of the United States is in a world of hurt and we are all screwed.
    2008 Jun 18 02:55 PM | Link | Reply
  •  
    RealExpert,

    You should change your screen name to "NeedToLearnHowtoExpre... Your arguments are poor, lack common sense and technical depth.

    You claim ETFC is risky? Based upon what facts? Maybe because their average monthly volume has been increasing three months straight? Or maybe because they have sold off assets to improve their liquidity position? Or is it because they are about to launch the only online mobile trading platform? The company has $6.50 in cash and its balance sheet steadily improving.

    This stock will have a 10 handle by Jan 09. Third quarter earnings will surprise the shorts.

    2008 Jun 18 11:25 PM | Link | Reply
  •  
    Can someone tell me about ETFCP? Were can I learn more about it? It has a 27.34% dividend yield right now.
    2008 Jun 19 02:41 AM | Link | Reply
  •  
    I dont think this has hit bottom yet...I can see 3 bucks or maybe 2.75
    2008 Jun 25 04:16 PM | Link | Reply
  •  
    Around 2.2 - 2.4 in the current climate.
    2008 Jun 27 03:40 PM | Link | Reply
  •  
    Ah,those fickle analysts:

    S&P REDUCES RECOMMENDATION ON SHARES OF E TRADE FINANCIAL TO SELL FROM HOLDFont size: A | A | A
    5:58 PM ET 7/22/08 | S&P Marketscope
    RELATED QUOTES


    4:00 PM ET 7/23/08
    Symbol Last % Chg
    ETFC
    3.41 -15.80%
    Quotes delayed at least 15 minutes

    Q2 loss from continuing operations of $0.24 vs. EPS of $0.37 is wider than our $0.15 loss estimate. Loss provision for home equity portfolio was wider than we expected and credit quality declined, while losses on security sales offset better net interest margin and cost controls. Losses from investments in the GSEs will hurt Q3 results, but capital raised from other asset sales may offset. Net account growth also slowed. We widen our '08 loss estimate widens to $0.65 from $0.49, but keep target price at $3, a discount to a declining projected book value as writedowns continue.

    2008 Jul 23 11:58 PM | Link | Reply