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(Update below) Monday it was made public that Chairman Martin not only would be issuing a draft order regarding the merger of Sirius (SIRI) and XM (XMSR), but that he indeed supported the merger. This is probably the most positive news that SDARS has seen since the DOJ announced approval back in March.

What Monday’s activities mean, at a minimum, is that Sirius and XM have reached an agreement in principal with the Chairman of the FCC, and likely some of the other commissioners as well, that would allow the merger to progress.

I have stated that I expected the draft order to be circulated by Wednesday. I would expect that Sirius and XM have already made a filing outlining not only the voluntary concessions that could not be mandated by the FCC, but also the other concessions that were within the power of the FCC to mandate. I would anticipate this filing to be published on the FCC website as early as Tuesday morning. This filing will give the basis for the vote that the commissioners will have within the next couple of weeks. The filing will also give the street their first look at the concession list.

It is my opinion that at this point all concession negotiations are now essentially complete, and the vote is the finish line that sector watchers have been looking and yearning for. All of this is now within sight.

Understanding that 1) negotiations are complete and 2) that Martin, who supports the merger, would not call a vote unless he was relatively sure of the outcome, causes me to conclude that a positive outcome is only two weeks or so away.

For whatever reason the street was still a bit gun shy about Monday’s news, but that may well change when we get concrete evidence of the exact conditions of approval. Monday, analysts offered various opinions:

RBC analyst David Banks outlined the timing of events, which I happen to agree with:

1) An official order is issued by the FCC.

2) The Chairman and 4 FCC Commissioners (3 Republicans, 2 Democrats) submit votes—the Republican votes are likely to come first. This is where modest additional delays could occur as one of the Republican Commissioners could refrain from voting (due to unrelated political agenda) (I, Tyler Savery believe this is Tate) unless a public meeting is held.

3) The final 2 Commissioners (likely to be the 2 Democrats—Copps and Adelstein) customarily have 10 days following the Monday after the 3rd Commissioner vote (likely to be either McDowell or Tate) to submit their votes. Precedent indicates Democrats would probably not try to delay the approval process further if 3 other Commissioners vote in favor of deal.

4) Merger is officially approved by the FCC.

I believe that Banks and his source are very correct in the timeline. If the 3 votes all happen by this Monday, then we could see the other two by the first week in July. If Sirius and XM have been successful in their meetings with Copps and Adelstein (they may have more meetings this week in my opinion), then the 10 day wait may not happen. This would allow for approval by the end of June. I have long felt, and expressed in the past, that commissioner Tate was somewhat of a wild card that would ultimately vote to approve the deal and that it was a matter of concessions.

Barrington sees a longer process and states, “FCC Chairman Kevin Martin is now reported to back approval of the satellite radio merger. The other four commissioners have not weighed in with their votes. Still, Mr. Martin’s support should strongly tilt the balance toward approval. A favorable ruling by the FCC along with the prior approval of the DOJ could enable closing of the deal perhaps as soon as over the next several weeks, though there would still be a couple of issues to iron out.”

I guess the definition of “’several” needs to be considered. I have always looked at “several” as a number greater than a “few” and less than a “dozen”. In my mind “several always translated into 7 or 8. I simply do not see the merger process going on that long.

Wachovia’s Jeff Wlodarczak sees the merger gaining approval, but feels that upside is already built in to a certain extent. The analyst stated, “We continue to believe sat radio cost structures and business models need to be right-sized for a market that is significantly smaller than the companies originally anticipated. While merger approval at this point appears to be an inevitability, a roughly $11B combined company enterprise value already reflects a very rosy scenario in our view.”

To a certain extent, I agree that the upside is limited in the short term. It will take a few quarters for everyone to fully grasp where SDARS is headed in a post merger situation. The longer term outlook in my opinion is fine, but the size of the immediate pop may be held back by battle fatigued investors.

Tom Watts of Cowen feels that the concessions outlined today are better than expected. In his note, Watts stated, “Two More Votes Needed, Likely Over Next Week. Two of the remaining four commissioners must support him, which we expect. We expect final FCC approval by the end of next week.”

I agree that the votes needed are likely in hand. The timing of the end of next week is also something that I feel is not only reasonable, but likely. Watts rates XM an outperform.

Utendahl's Alden Mahabir sees the concessions as on par with their expectations, but is unsure of the outcome. The analyst noted, “We believe it is hard to say which way the other four commissioners will vote, as they have been fairly tight-lipped in their opinion. That said, some of the commissioners could find that the transaction may need additional conditions before being approved or that the merger is anti-competitive altogether.”

While this opinion seems off kilter with my own, nothing is never a foregone conclusion until it happens. I happen to believe that Martin would not have taken this step unless he had a relative certainty about the outcome. The fact that Sirius and XM executives are making the rounds at the FCC leads me to believe that there is a comfort level on at least three votes. Mahabir has a $4.00 and $19.00 target on Sirius and XM respectively under a merger approval situation.

Janco feels that Martin's endorsement and a vote along party lines could mean approval at any point in time. In a note Monday, Janco commented on some of the conditions: “There were two new conditions that we saw: First, the allocation of 24 channels for noncommercial and minority broadcasters; and second, the notion of “open radio”. The 24 channels were higher than we had expected; however, we do not believe that SIRI/XMSR will walk away from the deal over 24 channels. “Open radio” allows any manufacturer to produce a satellite radio, which we think is a nice idea in concept; however, the limited volume will probably not be attractive to many of the CE manufacturers. Therefore, we do not believe this condition will have an effect one way or another.”

I see the conditions as not stripping away value. The channels will still be part of the Sirius and XM system, and will not be available to non-subscribers in my opinion. This means that regardless of what is on them, Sirius and XM will get value for them any way.

In my opinion, there is market confusion over Monday's activities. The step taken Monday is much bigger than many think. This is essentially a green light for the merger, and the formality of a vote is the only missing component. The concessions are not overly harsh, and do not strip away synergies or value from the deal. The conditions allow the company to preserve the existing service for the customer base while at the same time allowing for room to migrate to a single system.

There seem to be several opinions, but in simple terms, it is my opinion that this deal is now signed and sealed. It is only the delivery that we are waiting on. For sector watchers, some of the confusion that happened Monday will gain clarity in the next couple of days.

Update: The formal letter outlining the concessions of the merger was posted to the FCC website Tuesday morning. The market will now be able to digest exactly what the FCC commissioners are voting on. This letter represents the agreements that Sirius and XM have made regarding the merger, and the issues that the commissioners will consider with the draft order issued by FCC Chairman Kevin Martin. Concessions include:

A-LA-CARTE PROGRAMMING

  • 50 channels for $6.99 with additional channels priced at $.25 cents each Capped at $12.95
  • 100 channels for $14.99
  • A-La-Carte radios will be available within three months

BEST OF BOTH PROGRAMMING

  • Subscribers will receive their base service (Sirius or XM) and will get the best of the other service for $16.99

MOSTLY MUSIC OR SPORTS NEWS AND TALK

  • Available for $9.99

FAMILY FRIENDLY

  • An $11.95 price for base subscriptions and a $14.95 price for the best of both subscriptions

PUBLIC INTEREST CHANNELS

  • The combined company will set aside 4% of the full time channels. Part time channels get aggregated. This currently represents 6 channels from Sirius and 6 channels from XM
  • An additional 4% will be leased to a qualified entity which Sirius and XM have no editorial control. The 4% will be maintained as compression technology advances

OPEN ACCESS

  • To be included within 1 year of the merger

SERVICE TO PUERTO RICO

  • Service within three months of merger

INTEROPERABLE RECEIVERS

  • Available within 1 year of merger

RATE FREEZE

  • 36 month rate freeze

In my opinion the concessions outlined are not overly burdensome, and do not strip away synergies of the merger. Many concessions are outlined for public interest, and in the interest of the consumer. Sirius and XM maintain control over their network, and can grow their business as technology advances.

[FCC Filing]

Position - Long Sirius, XM.

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  •  
    163888... I thought the same thing for a short time this morn. However, couldn't find enough news in a volume, that would have indicated a failing of the merge. So bought another 2,475s at 2.02. I'm now kicking myself for not doubling that trade. Oh well. Wish I hadn't bought back at 2.25. I'm running low on investment cash. I'll have to see if I can sell anything soon. Luck on your trades. Looooooooooong Siri!!!
    2008 Jun 19 01:50 PM | Link | Reply
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    163888......... Just found out from one of my bro. firefighters, that the Adelstien on the FCC, is the son of local businessman/politition Stan Adelstien, here in my hometown of Rapid city, So. Dak. Small world huh.
    2008 Jun 19 02:07 PM | Link | Reply
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    Everyone can give an opinion; however, in the case of a merger like this one Goldman Sacs man gets the headlines.

    If this weren't an important merger there would not have been so much opposition to the merger as given to the FCC----it would have sailed through.

    For this writer, I view Goldman Sacs man as part of that problem and not the solution------his opinion is no better than anyone elses. Unless he is on the inside in either Siri or XMSR he cannot know what the truth is about the future of Satellite Radio.

    Another poster mentioned that the merger had hurt subscriptions -------I agreel

    One point that I tend to think is favorable is Puerto Rico having service------rather than it being a negative, I would think it would be a plus as it opens up a market for more customers.

    Thanks Tyler for your diligence in following the info flow.








    2008 Jun 19 02:08 PM | Link | Reply
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    Killerkaul, I have to say, I thought for sure news came out about the merger not going through. I just cant believe Goldman brought it down that much. He is ether going to look like a genus or a total idiot. I just saw the May NPD retail, not bad for SIRI YOY down 2% XMSR on the other hand, YOY 36 % down. I hope XMSRs other retail channels are doing much better.
    2008 Jun 19 02:17 PM | Link | Reply
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    Roxieanne, I agree totally with what you said.

    Also, you do know what I said about the concession on Puerto Rico was a joke, right. It was suppose to be sarcastic. I thought the comment I put just below, that said I just thought you guys needed a laugh, gave that away.
    2008 Jun 19 02:27 PM | Link | Reply
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    Haaa, the good old days. I remember them well. I wonder if there is another shock jock and media master that can come to SIRI to bring it up to 9 again. I guess we will just have to settle for a merger (maybe)of some kind.
    2008 Jun 19 05:21 PM | Link | Reply
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    Hey Folks just got back from a few days of rest and relaxation to find another great buying opportunity for SIRIUS thanks to our negative buddy over at Goldman Sucks. As I posted earlier I really don't care at this point if the merger goes through or not. I prefer the merger, but feel it is imperative that a decision be made on this deal by the end of the month for retail to have any chance in the fall. In reading the concessions it seems like Mel is ready to role out his products and get back to making money. As Tyler said, guidance from the company is essential to building good forecasting models.

    I take no more stock in GS analysts at 1.75, which hit his already previously projected target of 2.25 this week, than I do in Citi's analyst at $9. "Even a broken watch is right twice a Day". What I look to is increasing revenues and decreasing costs, sooner with the merger, but inevitable, even without as gross subscribers increase through OEM channels, and now Puerto Rico (maybe).

    Once a decision is made, one way or the other, guidance from the companies will resume and projection models will become more relevant. I do believe the merger will go through and this stock will correct with good business plan execution, but the FCC's drama along with wild projection ranges are providing angina in the markets. Tomorrow I will buy another 10,000 shares if I can get in bellow 2.15, so try and give me at least until 10:30am before popping this stock up so I can move some stuff around...OK, thanks. Relax and buy whatever you can and be able to hold until the 1st of the year and you will be pleased at your Patient Wisdom.
    2008 Jun 19 07:11 PM | Link | Reply
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    Oh by the way....What's with all of this "Shoot the Messenger BS". Tyler has been very soft on his projections of SIRI with folks including myself questioning his "battle fatigued" investor view. I have to admit he has been closer to the mark than many others I have read. Good job Tyler. If you want to trade this stock short term then enjoy your wins and losses or go to Vegas and have some fun instead, but don't blame anyone for what YOU DO.

    Long term on this stock is a dollar cost averaging game, with an important milestone right in front of you. So buy some, bring down your average cost per share, and hold on it is and has been a wild ride.
    2008 Jun 19 07:20 PM | Link | Reply
  •  
    Hey cos1000, are you loving this are what. I cant help but chukle, I would be sad if they filed chapter 13, but think that is less of a chance now, then when I had my own funds to lose. I cant believe I was able to buy more at 2.05, holy shit man. Of course I wish I didnt start buying back at 4, but who knew, that after they got another 7.3 million more subs in just under 4 years it would be back here. I hate to say it (people are going to want to kill me), but I kind of would not mind it getting to 1.5. That would be the shit,I would go back into my own funds to buy more at that price.
    2008 Jun 19 08:11 PM | Link | Reply
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    163888.... Great post reply to Dave, on that old baron's article. Trying to figure out how low to put in a buy today on siri, I'm always just a little too high. How low will it go today. What does your crystal ball say???
    2008 Jun 20 10:02 AM | Link | Reply
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    Killerkaul, As I said, I dont think Dave will ever make any real money in the market unless he takes a chance every once in a while. Is it possible SIRI or XMSR gos lower or chapter 13, and we lose money, well yes. It it also possible these stocks are the next big thing in radio and they go as high as 50, 60, or 70 in 5 years,once again yes. He feels one way I feel the other. I personal have already experienced it once before in the satellite tv sector, so I can't help but to feel that it will happen again in the radio sector. He uses Goldman Sacs one of the most bearish analyst as an example, But you didnt see me using Citi analyst, why becuase they are both at total oppisites of each other. I look at all of them and take the average out look. I am not that dumb if the average of analysts was saying SIRI was not a stock to have, then I would not be in it. You know me I am also not one that thinks this stock is going to take off right away. That is why I would say I am a more reasonable person. Like I said I would not mind if it got to 1.5 again but that is me and I would have to get back to having some of my original investment back in.
    2008 Jun 20 11:19 AM | Link | Reply
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    What are the chances of a company like MSFT swooping in and buying a company like SIRI/XMSR as a trojan horse into the satellite/auto/content industry? I know they have Sync in Fords, but seems like it could be a remote possibility as devices and industries converge and overlap. I mean if iPods are competing with satellite radios, wouldn't it be in Microsoft's interest to see that SatRad succeeds, or at least get their fingers in the pie like they do with everything else? I think Ballmer and Co. should swoop in with a modest premium offer that will bail all us lil guys out that are taking a beating from this market manipulation. It's pocket change to them :o)
    2008 Jun 20 11:20 AM | Link | Reply
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    Killerkaul.....I just bought my 10,000 shares at 2.00. I brought my average cost per share to 2.50 which I am very happy with. Picking bottoms is very difficult. If 2.00 isn't the bottom then anything lower will be short lived. 163888 is sending shivers down spines with talk of chapter 13 and he is enjoying kicking Dave's butt on the BARRON's article. I doubt Dave has any money in the game at all.

    I'm less afraid of Chapter 13 with the heavy auto industry investment already made. GM has "skin" in the game with XM. Bailouts and raids from the big guys like quixsilver is talking about are more likely. Can you imagine Balmer and Mel in the same room with the same agenda. Many opportunities have been lost fishing for bottom. RUN BLUE DOG RUN!!!!!!!!!!
    2008 Jun 20 12:52 PM | Link | Reply
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    cos1000, Hey buddy, I thought I had to put it in as a possibility, also it was to show that some (Dave) have one view others and myself have the oppisite view. I to believe that financing will not be a problem for SIRI/XMSR. There was a article on Motley Fool that stated that there are other Big interest (auto, music,sports leagthat would not let this deal fall through due to financing.
    2008 Jun 20 03:48 PM | Link | Reply
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    sorry cont.

    (auto, music, sports leagues) that would not let the deal fall through due to financing. Even though I think chapter 13 is a slim chance I felt to be fare I had to say that it was a possibility. So please dont take that the wrong way.

    Yes I am by the way I love to debate as you know.
    2008 Jun 20 03:55 PM | Link | Reply
  •  
    Guys...... Well, I was a little too low today. I put in a buy at 1.90 and left for awhile, came back just before the close, tweaked it to 1.97 and of course...... missed it. Maybe it will stay down mon...... who knows. We are rapidly running out of time to buy this low. 10000..... glad you caught yours at 2.00. I had to gamble on the 1.97, I was punishing myself for buying so much at 2.20 the other day. 888....... I hope I never raise your ire, as I would have to resort to raising my shield.....picking on your grammar, vs meeting you in the collosium of grand debate, armed only with sarcasm, inuendo, glittering generality, and vagueries, against your oh so sharp sword............ LONG the BIG BLUE DOG!!!!!!!!!!
    2008 Jun 20 04:31 PM | Link | Reply
  •  
    163888.....I didn't take you chapter 13 comment wrong, I just know that the thought, which for every speculative company, is a reality that is to often forgotten by some investors. Being reminded in the middle of setting new resistance levels for this stock, while there is literally no meaningful guidance from the companies, is heart stopping for some. This stock is not for the weak hearted.

    I only hope the FCC gives us what we're looking for in their decision, and gives everyone a quick pop back to the 2.45 - 2.85 channel. This will at least give Mel some time to resell this technology to investors. I don't think current investors have much stomach for a "No" decision from the FCC. That would cause a sell off at these new levels, and all short term investors looking for a quick pop, would leave the game. A no vote on the merger would put these companies in jeopardy, mandating some other big news to change their stocks price's direction.

    Killerkaul.....my purchase was late morning with 2.00-2.01 looking like a brick wall. I believe without any further bad news, 2.00 is a good point of resistance. If it breaks the Goldman Sucks analyst might be right for a day. But I feel the S&P upgrade today, even though it went virtually unnoticed by the media outlets, was timely in stopping the fall at least until the FCC decision is announced.
    2008 Jun 20 06:29 PM | Link | Reply
  •  
    Killerkaul, I here you, I mis-type, spell or just put in the word wrong, such as "buy", "bye", "by". As you can see I sometimes have a large rebut and I get to typing as fast as I can (sometimes time is short) and while my brain is thinking buy as in "I will buy that car" my hands type in "by" same thing happens the other way. I hate to say this but being retired is tough, I used to just record it and have it transcribed. The good old days are gone though. The good thing is I know I get most big words right, because I take an extra second to look at them to make sure. I tend to not sweat the little details anymore, that is something I dont miss.

    cos1000, I will not bring it up again, whatever we were talking about, LOL. By the way did you see what I sold that DSX for, 34.25, the stuff I got at 29.25 anyway. I also bought back more NM for 9.6 I should have probably waited till it hit 8.9, but 9.6 is close enough, We will see.
    2008 Jun 21 08:35 AM | Link | Reply
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    163888....I very much appreciate your realistic and well thought out evaluations of the SIRI stock potential, good and bad. It helps me in my assessment of risk tolerance. That's not something that is much discussed, but is why some people are losing patience with this company.

    "Risk Tolerance" and having a lot of it, is what makes big money and is also what wipes out huge gains. As I have heard you say many times, your playing with the house's money. A very enviable position to be in. You and I only day trade with a small portion of your main investment in each company owned, allowing you to play the channel. We both agree in this strategy. This strategy allows us to build shares by trading the channel while bringing down my overall cost per share. This takes discipline and really is all you can do while you wait for this stock to mature in the investment market, as it matures in it's business plan execution. The "Channel" is created by the difference between real time business plan execution and investor expectation. Your play on DSX, NM, and SIRI is a good example of this strategy. Buying small amounts, compared to your total investment in DSX, at 29.25, and then selling at 34.25, allows you to buy more shares back when the price retraces. If it doesn't you still have "House" money to invest in something else that you own when it retraces. If DSX goes to the moon your main investment enjoys the ride.

    The reason I went into all this detail about the "Channel" strategy is because I think to many who read our ideas and feelings about SIRI think that our investment in this company is short term and a singular transaction in total. Killerkaul and a few others know that are commitment has been many years in the making and that this isn't our first speculative investment.

    Also its important to realize that if an investor is committed to long term company ownership when they bought it at 4,5, or even 7, then that same company is worth the investment at 2, providing the only fundamentals that are changing are making the company stronger. As we have already said, there are a lot of companies and organizations, with high expectations for satellite radio, as evidenced by their real dollar "skin" in this game. Patience in this investment will pay off. Nobody can say exactly when and we know there will be other hurdles to get over after the merge.
    2008 Jun 21 05:38 PM | Link | Reply
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    cos1000, Well said, as you recall when I had the arguement with NotVerySmart, about the short squeeze and how it wont happen was not to get people down. It was so their hype on the stock was not so great that, they would not be so pissed and sell when the price jump that they thought would happen did not happen. Good example of this is the price now and how many people on various boards are saying they have had enough and are going to sell. While you and I agree, we dont like to see the price of our stock go down, we also know an opportunity when we see one.
    2008 Jun 22 05:18 PM | Link | Reply
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