Business Week says invest in Internet advertising stocks

Business Week's Where to Invest in 2005 issue recommends companies that will benefit from a surge in Internet advertising next year.

It names Internet advertising agencies which include, according to
BW, aQuantive and ValueClick, plus women's content publisher iVillage.
It claims that Infospace is a play on the growth of local ads, and
Doubleclick is a "restructuring play".

Interesting to note the stocks BW could have mentioned in this space but didn't, such as content publishers CNET and TSCM. Looks like BW
chose stocks that haven't run up too much, and for that reason also
avoided the search stocks. But you could argue that if AQNT, DCLK,
VCLK, and IVIL couldn't do well during the recent boom in Internet
advertising, that suggests that their competitive positions or business
models are flawed. And is VCLK really an advertising agency?

Full disclosure: At the time of writing I'm short CNET and TSCM.