Seeking Alpha

Todd Kenyon

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Yup, that mysterious stock market metaphor, Mr. Market, dreamed up by Ben Graham many many years ago is in fact a living, breathing (hyperventilating?) human being. This may come as a shock to other value junkies out there who know Mr. Market simply as the incarnation of the entire stock market's fear and greed. But I am here to tell you, Mr. Market lives. And he's been right here in front of us for years, in plain sight. Any guesses as to who he is?


Ben Graham, the father of value investing, wrote about Mr. Market more than 60 years ago in his seminal value investing tome "The Intelligent Investor" (Buffett's favorite investing book):

"Sometimes his idea of value appears plausible and justified by business developments and prospects as you know them. Often, on the other hand, Mr. Market lets his enthusiasm or his fears run away with him. and the value he proposes seems to you a little short of silly."

Many times Mr. Market has been described as manic depressive, or even schizophrenic. Have you figured out Mr. Market's identity yet?

Booyah! It's Jim Cramer of course! The walking, talking, screaming, ranting incarnation of fear and greed, high priest of the "Church of What's Working Now"!

The problem is, people listen to him. They watch him and follow his "investing" "advice" (both in quotes, each a euphemism) every day.

If we in fact agree that JC is actually Mr. M, perhaps his viewers should heed Buffet's advice:

"Once you think the market is telling you whether you're right or wrong, once you're looking to the market for guidance, you're in trouble"

Charles Ellis has this to say:

"If you can't control your emotions, being in the stock market is like walking into a heated area wearing a backpack full of explosives."

Nobody would accuse JC/Mr. M of controlling his emotions. One more from Ellis:

"If you go to the stock market because you want excitement, then sooner or later you will lose. Everyone who thinks the stock market is a game loses - everyone, to the last man, woman and child..."

JC/Mr. M is all about excitement! BUY BUY BUY! SELL SELL SELL! Unfortunately, no one, not even he, can predict short-term market moves with consistency. Don't believe me? Well check this out: he can't even predict his OWN short-term moves! The following video shows JC/Mr. M completely contradicting himself, flip-flopping 180 degrees, in one week's time:

Cramer Flip-Flop

The lessons are simple. Again, no one knows what the market will do in the short term. If someone does, they are not on TV telling you about it, they are sitting on an island somewhere counting their billions. I certainly have no idea - as a value investor I buy when things looks cheap, but I have no idea how long it will take for the value to be realized. I simply believe that it will, at some point, in a reasonable amount of time (i.e., it could take years).

Secondly, Cramer is not an investor and has no special knowledge of what the market will do. He is an entertainer, a speculator, a gambler, an emotional ball of contradictions, some would even say a snake-oil salesman. If you had listened to him on Friday the 13th, a week later he tells you to do the complete opposite, without even acknowledging his previous call. I sure hope that some of his viewers caught this and saw the light.

We are in a VERY tough market environment right now, with emotions running wild, and nothing but black (sticky?) clouds on the horizon. Many of the best value managers out there are getting their heads handed to them. Yet it is just these kinds of environments that produce ultimately rewarding investment results.

There are many many companies selling at 10 year (or longer) low valuations. The painful thing is that just when you think something can't get much cheaper, it does. Maybe a lot cheaper. For how long, no one knows. But if your time horizon is long (as it should be for any investor), and you hold quality companies at attractive valuations, you will ultimately benefit when the cycle turns. Stay the course, and don't pay attention to every tick or every headline. Remember that you own pieces of good companies that are diligently working to grow your shareholder value. Most of all, pay no heed to Mr. M's emotional rants, unless you plan on using them to your advantage.

(Thanks to "andybird" for his comment on YouTube that Cramer is "Mr. Market in flesh & bones", which gave me the idea for this post)
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This article has 22 comments:

  •  
    Throughout history there has always been and will always be these "Mr Market" types. They exist for the "moment" and can change for whatever moment. Some that come to mind are:
    "don't worry. . .its unsinkable" April 15, 1912
    " I believe my plan will balance the Federal Budget within 4 years". . .Jimmy Carter
    "I am not a crook"

    If you like Cramer, you probably also like Dick Vitale or John Madden. You probably also can spend hours on arguing who is the best short stop in the MLB or Defensive end in the NFL around the water cooler. Mucho Wasteo

    The video is great. . . .Somebody needs to piece together the speeches of the presidental candidates and do the same but thats too harsh.




    2008 Jun 24 06:45 AM | Link | Reply
  •  
    One does not follow Mr Market's recommendations to the T. Mr Market (Cramer) tells and insists you do the homework first. I believe he pushes diversify Diversify DIVERSIFY each Wed.

    Mr. Market brags he has 2000 stocks in his head and I can only handle 5 to 7 things in my head at one time. OK he is bragging a bit but overall the advice is sound. When I follow his advice I generally do better when I do not I catch falling knives.

    At this time we all are doing. It's makes a subject that many considering boring interesting. It's a game and we gamble but we get to pull the lever many times for the same nickel, quarter, dollar, 100 bill. Loose or win it's a hell of a lot more fun than a CD just do not bet the farm. That's why it's called Mad Money.
    2008 Jun 24 07:03 AM | Link | Reply
  •  
    What's up with all the Cramer bashing from Seeking Alpha?

    First, I DO NOT follow his recommendations. I find him to be an entertainer, along the lines of Monty Hall and "Let's Make A Deal". Does he have an audience that faithfully follows his recommendations? Unfortunately, yes. However, for each winner in a trade, there must be a loser. I think a lot of them are watching his show.

    But I digress. Back to the topic of my reply. Seeking Alpha, there's too much bashing going on here, whether it be Cramer or anyone else. Offer up ideas and opinions that are positive, constructive and meaningful, and stay away from the personality bashing!

    It's a shame there isn't a "Report abuse" link for some of the articles that have been written here recently.
    2008 Jun 24 07:33 AM | Link | Reply
  •  
    If you listen to Cramer and then are smart enough to figure which of his recommendations can make you money, then you can make money. I guess the question I have is how much money has this Todd guy made for you? Is Todd Kenyon one of those people who go around and find fault with everyone and everything?
    2008 Jun 24 08:07 AM | Link | Reply
  •  
    Like Todd Kenyon's post and anything in the financial media, JIm Cramer's picks should be taken with a grain of salt. There's no reason his picks can't serve as a "starting point" but, as Cramer, Bill O'Neil (Investors Business Daily) and many others advocate, do your own homework and have a consistent method for cutting your losses while letting your winning trades run.
    2008 Jun 24 08:35 AM | Link | Reply
  •  
    Cramer does his homework and offers up a multitude of stocks which many of us would never even know exist. He teaches the 'how' of doing homework, step by step. He makes the market fun, while giving the serious facts about numerous companies. Why not enjoy having someone humorously and effectively explain in detail different stocks so we might choose which to do furthur investigation for ourselves. He only brings up companies that deserve a second look. I'm smart enough to enjoy the entertainment part of Cramer and do my own follow up work......because HE taught me how!
    2008 Jun 24 09:17 AM | Link | Reply
  •  
    Cramer is ok for a while. After a few months, he sounds redundant and slow. The Fast Money show, at 5 and 8 on CNBC, is much fast-paced though somewhat above my head.
    2008 Jun 24 09:49 AM | Link | Reply
  •  
    Mr. Kenyon is obviously one or more of the following:

    - Jealous of Cramer for his success
    - Doesn't understand what Cramer would say about his own mistakes and what he tries to do with his show
    - Has no clue how an investor/trader would use Cramer's show
    - Secretly works for The Motley Fool
    - Secretly works for the Chinese (Cramer insists on calling them Communists and is not recommending any China stocks at the moment)
    - Secretly works for News Corp. (Parent to FoxNews)
    - Is so bitter that he will actually spend time trying to discredit someone else without even providing his own credentials
    - Has no interesting ideas of his own so he is relegated to trying to discredit others
    - Thinks he will gain publicity for himself by making unsubstantiated claims against a popular money manager

    So Todd, which one is it?
    2008 Jun 24 10:09 AM | Link | Reply
  •  
    Oh wait, after reading your bio..."Todd worked in a variety of intriguing roles, such as postdoctoral scholar of hearing physiology, software support technician, and as data base manager and webmaster for the National Oceanic and Atmospheric Administration", what exactly qualifies you to call anyone out on anything investing related???

    "Todd currently presides over a long-only asset management firm, which he founded in 2006. Using a value-driven approach, Todd oversees over $32 million in separately managed accounts" Wow $32 million! You are a great success! I wonder what your performance has been like to garner a whole $32 million?

    Wait, wait, wait, I get it now... You're bitter cause Cramer is out there for the little guy and makes self-proclaimed money managers like you useless! You probably watch his shows to get ideas for own fund!
    2008 Jun 24 10:16 AM | Link | Reply
  •  
    I hope my story has value to someone somewhere. Although I'm an american citizen, I have lived in Denmark the last 23 years, and don't ask me why. Because I don't even watch TV, I first "met" Jim Cramer through his written words only. Like so many others I was impressed! I didn't quite realize then that, that was the whole point, IMPRESS! Even so, I learned alot but, couldn't understand why his long term record was so patchy. One day online at the library, someone left the volume way up and I inadvertantly clicked on a video of him. I was really shocked, angry, amused, insulted, digusted, outraged, and disappointed!!! It wasn't investment, it was pure Hollywood Entertainment, and I'm not influenced much by him any more. I was also surprised at how long it took on his show to actually get investment information. There was so much else in between. There are better sources of information elsewhere.
    2008 Jun 24 11:18 AM | Link | Reply
  •  
    The best one can do is listen to what people who have experience in the market say. It's like asking your butcher what the best steak is for a BBQ... he will give you advice to the best of his knowledge. Jim Cramer does the same and if you know marketing, like I do, when he fails more than he succeeds, he will no longer be consider a leader. There are so many voices out there trying to speculate on the market and one of the most recent is that bonehead at Goldman who downgraded Sirius satellite? Why did he do that? The day he did, the stock dropped dramatically. These are the guys we should really watch out for. I can imagine that same day, some connection to Goldman Sachs purchased the stock cheap and is waiting for it to boom, making even more money in the market.

    Once our goverment starts making Wall Streeters more accountable for their actions, maybe this type of hype will stop. These guys who make wrong decisions lose their jobs. People like my Dad, lose their life savings.
    2008 Jun 24 12:06 PM | Link | Reply
  •  
    Watchinglines makes a point. What’s with the Cramer bashing?

    Yes, he’s emotional, an entertainer, etc. etc. etc. But to call him a snake-oil salesman (even to dignify such a charge when levied by unspecified others) is inappropriate. Besides the do-your-homework instructions mentioned by others, do snake-oil salesmen offer this: www.thestreet.com/madm...

    It’s a section of TheStreet.com web site that tracks all his Mad Money picks, the great, the good, the bad, the ugly and the downright wretched. He shows where he won, and where he lost. Snake-oil salesmen don’t do that. They discuss winners only.

    Frankly, I believe Cramer’s disclosures put him way ahead, in terms of integrity, of most TV talking heads who say what they want but are never asked to account for the effectiveness of what they say. Heck, I best many (most?) would decline to go on the air if they knew their utterances would be publicly tracked.

    Do not assume I invest like Cramer. I don’t. Actually, I’m in the value camp myself. But that’s no reason to disrespect others who approach the market differently. And as to his showmanship . . . I tip my hat. Good for him.

    I wonder if the true core f the article is this: “The painful thing is that just when you think something can't get much cheaper, it does.” Yes, it hurts. But it’s not Cramer’s fault. Cramer didn’t push oil up to the levels we see today. Cramer didn’t issue sub-prime loans. And just when we thought we were getting our arms around the latter, we see other kinds of bad debt (e.g. credit card). Cramer didn’t do that. There are deep fundamental problems that justify the lower lows; falling stocks don’t need Cramer’s jawboning to do what they do.

    My suggestion is to stop whining about Cramer or the fictional Mr. Market and do the best you can in assessing fundamentals (or technicals if that’s your approach). Casting blame accomplishes nothing.
    2008 Jun 24 04:03 PM | Link | Reply
  •  
    Yeah too many people are negative on Seeking Alpha. If you don't like anything then why are you wasting your time on this site. I like Jim Cramer. He has lost me no money you know why? He tells you......Do your OWN HOMEWORK!!! I watch his show because he is entertaining, educational and he gives me stock IDEAS!! I take those ideas and I research them. Read their 10-K, 10-Q, Balance Sheet, Income Statement, and Cash Flow Statement. Learn what the business does inside and out. Study their past performance. Learn about the executives running the company. Once you do things like that and then buy a stock it is your responsibility. Its easy to blame Cramer but as long as you decide for yourself what to buy(Which he tells you to do all the time) then it is now your responsibility. And another thing. All these people who are freaking out like this is the worse economy since the Depression I just laugh and laugh. The more people panic the more likely those fears will be realized. Just chill, buy some quality attractive looking stocks for the LONG LONG term and everything will work out. Once I found out the worthless insane George Soros was predicting a Disaster like never before(He has made predictions before which have been wrong most of the time) I knew we would all make it. Stick to currency trading and trying to wreck this country in the background George..........at least you are good at a couple things!!
    2008 Jun 24 06:38 PM | Link | Reply
  •  
    Actually I like Cramer. Anyone remember Wall Street Week in Review. Pretty dull. Cramer gets you excited about checking things out. Yep he's showman...he has a show! Go figure. I read his book and I watched his show. And I followed his best advice.....Do your homework.....You learn a lot doing your homework. I made a little money with some of his picks. In 2006 his stock of the year was ATI. It was an easy double. But I made more....Doing my own homework. I thank him for making what can be very boring a lot more exciting! I learned a lot.
    2008 Jun 24 10:03 PM | Link | Reply
  •  
    Cramer has succeeded in getting more people to pay some attention to the stock market than anyone else on the planet. Financial literacy is not taught in the schools and certainly not in most homes, but Cramer can reach people, young and old, and inspire them to study the market and get involved
    My hat is off to him.
    2008 Jun 24 10:38 PM | Link | Reply
  •  
    my hats off to you both. great piece, i've always thought just never verbalized, i'll be sure to foot note u in the future... hahahhaha

    seriously, thanks for the insight. and i do agree, cramer is JC. His only motive is for people to gamble, but they are saving to do this.
    2008 Jun 26 01:11 AM | Link | Reply
  •  
    The basic emotion is real. It is exaggerated and hyped for entertainment value, like Lucy and Ricky's personalities (based on real life but condensed, scripted, and sold). But that does not mean there is not remarkable intelligence and a huge heart underneath, and does not discount the info and insights he offers. The market is always in flux and he responds - he doesn't often flip flop that quickly though. I bet JC's long term record and his return over any given rolling period blows away Todd's and is on the top end of the bell curve for stock advisors. He covers both long term trends and short terms swings. If you read his books he never advocates day trading with a higher percentage of your portfolio than you can afford to gamble with. Each person must decide how much that is and be responsible for their choices. He seems to do better than most with his day-to-day trades and has way above average instincts into longer term market trends. His viewership speaks for itself. There are not that many new investors continually hopping into the market. If most people were losing money trading on his ideas, his viewers would gradually drop out and his shows cancelled. And if he is not outperforming other advisors, at the very least it is obviouls that most people are having at least as much financial success as with him as they are with other sources, even if they stay with him for the entertainment value rather than the outsized returns.
    2008 Jun 26 07:48 AM | Link | Reply
  •  
    Then why do you send emails about all the stuff JC does?
    2008 Jun 26 06:55 PM | Link | Reply
  •  
    You defender of Cramer are fools. He represents everything that is wrong with stocks. Go check his top picks from 2001 and see how many still exist or better yet read Ben Graham if you can read and thing for yourself. I wont even bother to elaborate further because you obviously wouldn't understand. When his show goes off the air we will be near a market bottom. Great post Mr. Kenyon.
    2008 Jul 17 07:41 AM | Link | Reply
  •  
    You defenders of Cramer are fools. He represents everything that is wrong with stocks. Go check his top picks from 2001 and see how many still exist or better yet read Ben Graham if you can read and think for yourself. I wont even bother to elaborate further because you obviously wouldn't understand. When his show goes off the air we will be near a market bottom. Great post Mr. Kenyon.
    2008 Jul 17 07:42 AM | Link | Reply
  •  
    Investing in the same asset class and in the same country does not mean you're diversified. You need multiple asset classes denominated in multiple currencies to be fully diversified.
    2008 Jul 18 06:36 PM | Link | Reply
  •  
    I aint defending anything. Just ignore him if you dont like it.
    2008 Aug 04 10:43 PM | Link | Reply