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Which Deep Discounter Has It Right Now?

Dana Blankenhorn profile picture
Dana Blankenhorn
6.16K Followers

Big Lots (BIG) has fallen out of bed twice so far this year, both times because of bad earnings. Before April it was the leading investment among the deep discounters. Now it is down nearly 20% for the year.

Our Robert Broens believes this makes BIG a bargain. I disagree, if for no other reason than stocks that fall out with the markets this year take a long time to recover from the fall. Money put into BIG right now is a bet on Christmas, and Christmas is months away.

There are three other deep discounters you commonly find on the highway. Fred's (FRED) often follows in the wake of a WalMart (WMT) move, taking the old store and offering many of the same items. Dollar General (DG) tends to move into neighborhoods other retailers have abandoned.

My favorite by far of the group is Family Dollar (FDO). It is not the biggest mover of the group so far this year - DG is up nearly 19% while FDO is up just 7.4%.

But I like FDO for two reasons:

  • It seems to have a deep management bench with veterans of such mass market leaders as Target (TGT) in position of authority.

  • It has been seeking out higher-income locations, in contrast to its rivals.

I believe that the current decade will be marked, pretty consistently, by a search for bargains. There is bifurcation going on, between the upper class that likes a Nordstroms (JWN) and a middle-class, even an upper middle-class, that is now pinching pennies, either just to get by or to get ahead.

I am fortunate to have relatives who are well-off, yet they love thrift stores and bargain basements. Even if people have money to spend today, they tend to be more jazzed by saving than spending, which in general

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Dana Blankenhorn profile picture
6.16K Followers
Dana Blankenhorn http://www.danablankenhorn.com has been a business journalist since 1978, and a futurist all his life.He warned about the coming Houston oil collapse in 1979. He began making a living on the Internet in 1985. He launched the first e-commerce daily for CMP in 1994, warned of the coming dot-bomb at a-clue.com in 1997 and began covering the Internet of Things in 2003.Along the way he's written for a host of newspapers, magazines, news services and Web sites. Most recently he was at TheStreet.com, covering technology and investments. He still has time for freelance assignments. He lives in Atlanta.

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