True Religion Short Squeeze 5 comments
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I thought I would try something new today. Let's call this speculation.
True Religion (TRLG) is a (yes - that's right - a retailer!) high end branded apparel maker. Their primary market is in the US.
There are a few points that make this an interesting speculative trade. First of all, there is the short interest. As of May 27, short sale interest was at a whopping 57.4%.
That's a huge short interest, that could be the fuel for a short squeeze fire.
But are the shorts right?
Full year '09 estimates are for $1.89, with a growth rate of 20%. Applying a PE of 20 to '09 numbers values the company at $37.8 (currently at $27).
Can the growth rate really be 20%? I think it might. This isn't just your plain retailer. It's a high end fashion item. It's more about brand. Form over function. (Or so I've been told. I don't quite get it myself.) And so far, this company has been able to deliver and boosted guidance.
True Religion boosts 2008 guidance; shares climb
The company also boosted its 2008 sales prediction to a range of $220 million to $225 million, from its previous estimate of $210 million to $215 million.
So, now on to the trade.
With what could have been a short term bottom in the market, we may see a rally in the retailers, which should flow money back into this sector. Short sellers had probably expected this chart to break down, but it hasn't, with its lofty valuation. So there's the possibility they may cover, simply to re-short when the market is again overbought. But at a 57% short interest, covering could prove to be rather difficult.
Hence, a True Religion short squeeze.

One way to play this could be with the Jul or Aug options at a strike of 25.
No Disclosures.
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This article has 5 comments:
I live right near the Chicago store and they said business has never been better. You do realize they raised full yr guidance at last conference call and said bookings were up 40% over 2nd quarter of last yr.
Given that short interest is over 70%, shorts have no more bullets left. Only way stock goes down is if longs sell their positions, and why should they given the only way shorts can cover is by buying the stock back.