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Tom Krisher has a good overview of the travails at General Motors, where the stock is trading at a 50-year low, battered by speculation that the company might end up declaring bankruptcy.

Bankruptcy actually seems like a very good idea to me, since it might well be the only way for the company to implement the kind of radical reorganization which is necessary for any possibility of future profitability.

For instance: GM has eight - count 'em - brands, including marques like Pontiac and Buick which were instrumental in giving American cars a bad name, and which today get absolutely nobody excited. Heidi Moore wonders whether they might be for sale, and I'm sure that GM would love to sell them if it could, but the problem is that their value is almost certainly both large and negative. As her colleague Jeff McCracken explains:

The cost of buying out a dealer, given state franchise laws, is prohibitive. In many ways, the legacy costs of too many under-fed or under-invested dealers are as financially painful to Detroit’s auto makers as the legacy costs of its UAW contracts.
Chrysler several years ago paid handsomely to kill off the Plymouth brand. In a widely publicized move, GM pulled the plug on the vaunted Oldsmobile brand in 2000. GM spent $1 billion alone in 2001 to buy out Olds dealers and wind down some plants. Litigation with hundreds of Olds auto dealers drug dragged on for years and the final tally is estimated at close to $2 billion.
Ford has weighed killing its Mercury brand for years as well, but as a recently retired Ford executive once said: "That could cost close to $2 billion, or you could keep losing a couple hundred million a year. Given how your bonus is paid for this year’s performance, it’s easier to kick the can to the next person."

In other words, the dealers hold all the cards, right now, and are preventing GM from slimming down. But if the company were to declare bankruptcy, a lot of the leverage currently held by the dealers would evaporate; they would simply join the long queue of creditors.

Or there's another option. It might well be the case that the value of Chevrolet alone is significantly greater than the value of GM as a whole. So instead of GM selling off non-core assets like Saturn, why not spin off Chevrolet as a stand-alone company to its present shareholders? That way if rump GM ends up declaring bankruptcy they still have their shares in Chevy. That would surely be a better outcome than taking the meager proceeds from off-brand sales and throwing them into the black hole that is GM today.

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  •  
    If GM is going to file, the sooner the better. As a dealer, the uncertanty has prevented us from undertaking some capital improvements, and our auto inventory is at a 15 year low. We are in defensive mode, the prospect of being hung with over priced inventory and no rebate support conserns me.
    2008 Jul 08 10:30 AM | Link | Reply
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    User 223180 the issue is that, if current trends continue, GM won't be around in 3 to 5 years. C11 would definitely be tough, but, in the next few quarters, it's the only viable option that the company will have. As for the purchasing decision of consumers, I don't think C11 will be an issue.
    2008 Jul 08 10:46 AM | Link | Reply
  •  
    Don't worry, there will be a government bailout of the auto companies courtesy of the Obama administration. The unions are already lining it up through their friends in Congress. The bondholders, stockholders and we taxpayers will be the only ones who take it on the chin.

    Fortunately for us, the Democrats are "experts" about everything. They know best about how to run the banks, investment houses, mortgage companies, oil companies, and all the other various components of our nation's economy. I, for one, can't wait to ride in one of the cars they turn out!

    2008 Jul 08 10:50 AM | Link | Reply
  •  
    I agree with the sarcastic sentiments of Paulk8756...Socialism has failed all around the world and it will fail here.
    2008 Jul 08 11:43 AM | Link | Reply
  •  
    I don't understand why you suggest it is just Democrats: I think if you look at the Bear Stearns bailout you would see that was a much more Republican bailout.
    2008 Jul 08 12:13 PM | Link | Reply
  •  
    One of my favorite business books of all time, "The Machine That Changed the World" by MIT which depicted GM vs Toyota on lean production ... still applies to this day. Well, its been around 20 years since the book was published, so how about dusting off a copy and learn that a lot of what was pointed out in this book still apply to GM today. In short: GM needs to stop looking for an easy out and go for the long-term ... as Toyota has done and is prosperous for doing. As for brands, ... let's see, Toyota has their namesake and Lexus. GM should more or less follow suite and consider their line-up with Chevy and Cadillac and leave it at that.
    2008 Jul 08 12:51 PM | Link | Reply
  •  
    (Don't worry, there will be a government bailout of the auto companies courtesy of the Obama administration. The unions are already lining it up through their friends in Congress. The bondholders, stockholders and we taxpayers will be the only ones who take it on the chin.)

    The unions are not the problem in this country, it is the greedy CEO's and their underlings who rape, pillage and plunder the corporations, employees and stockholders to line their pockets......

    Or have you not been paying attention to the newspaper headlines ?
    2008 Jul 08 01:29 PM | Link | Reply
  •  
    "The unions are not the problem" you say? What a joke. Name one unionized industry that is doing well! That's right there isn't one. The UAW union has single handidly been the largest contributor to GM's troubled situaltion. When ever the company makes a buck the union thinks they have a right to it as well as there bloated salary.
    2008 Jul 08 01:47 PM | Link | Reply
  •  
    Excuse me, I am not a bankruptcy expert.

    How would GM filing for bankruptcy affect other competitors, specifically Ford? Would this hurt them, considering that GM would then have an "advantage"?

    When in Chapter 11, are union contracts always renegotiated?

    If GM files chapter 11 and you are a shareholder, are you always given the opportunity to convert old shares into the reorganized company shares, given they are not cancelled?

    The idea of GM spinning off Chevy is very interesting. Would they be able to spin off both Chevy and Cadillac (as stated in a previous comment) and leave the other brands to die?
    2008 Jul 08 01:58 PM | Link | Reply
  •  
    paulk8756, I think that the issue isn't whether the next administration will work to capitalize GM. The issue on this site is the impact on investors. If there is a realistic chance that GM will enter reorganization then, regardless of any political allies that the company might have, it's a poor vehicle (no pun) for serious investors.



    On July 8, paulk8756 wrote:

    Don't worry, there will be a government bailout of the auto companies courtesy of the Obama administration. The unions are already lining it up through their friends in Congress. The bondholders, stockholders and we taxpayers will be the only ones who take it on the chin.

    Fortunately for us, the Democrats are "experts" about everything. They know best about how to run the banks, investment houses, mortgage companies, oil companies, and all the other various components of our nation's economy. I, for one, can't wait to ride in one of the cars they turn out!
    2008 Jul 08 05:20 PM | Link | Reply
  •  
    First off, let's be serious: headlines aren't a place for good information.

    It would be an unmitigated case of denial to claim that unions have not in some cases been responsible for problems in many industries in the US. It's also difficult to argue, on purely economic terms, that the remuneration of CEOs is, in and of itself, problematic. There are PR issues with high salaries--high salaries do lend themselves to dramatic, though reality-distorting headlines; however, when the numbers are run, they're not what create problems.

    In my opinion, time and time again, the three things that are responsible for the demise of any company are management, management, management. GM, IMHO, is a classic example of the problem. The management at GM has done an excellent job of concealing competence. There are examples were unions have been less than stellar, but in the grand scheme of things, I don't see how unions can take the blame for the demise of GM. I find it unforgiveable that retirees, with the benefit packages that they earned, are often singled out as some kind of pariah! For GM at least, the problem is and has been for some time management.

    The bigger problem may be governance: how to get rid of management that isn't performing. Addressing this issue could, potentially, open up the proverbial can of worms.


    On July 8, nyorker wrote:

    The unions are not the problem in this country, it is the greedy CEO's and their underlings who rape, pillage and plunder the corporations, employees and stockholders to line their pockets......

    Or have you not been paying attention to the newspaper headlines ?
    2008 Jul 08 05:30 PM | Link | Reply
  •  
    mags, it depends on what happens during the bankruptcy proceedings,

    GM could be unburdened from paying debtors; that could put the company in a better competitive situation.

    Shareholders are last in line, as it were, during bankruptcy. It is entirely possible that shareholders will walk away with nothing. The value of the shares could go to zero. Bankruptcy isn't a good situation for shareholders.




    On July 8, mags wrote:

    Excuse me, I am not a bankruptcy expert.

    How would GM filing for bankruptcy affect other competitors, specifically Ford? Would this hurt them, considering that GM would then have an "advantage"?

    When in Chapter 11, are union contracts always renegotiated?

    If GM files chapter 11 and you are a shareholder, are you always given the opportunity to convert old shares into the reorganized company shares, given they are not cancelled?

    The idea of GM spinning off Chevy is very interesting. Would they be able to spin off both Chevy and Cadillac (as stated in a previous comment) and leave the other brands to die?
    2008 Jul 08 05:35 PM | Link | Reply
  •  
    I am in total amazement how guys like this get a forum to spout his incredible lack of understanding. By virtue of him saying he is a journalist he gets to become an expert on something he knows nothing about. (as evidenced by his article) Singling out Buick and Pontiac is moronic. During the down years of GM you had Chevys and Pontiac’s and Buicks and Oldsmobiles (and in some cases, Cadillac) all being produced on the same assembly line. There was no quality difference, and granted, it was the craps. But if he would get out of his office with a view in that downtown high-rise and go do a little research on vehicles before spouting off his drivel he might find that they are on par with anything Japan has to offer. I test drove a new Pontiac G8 today and it is an incredible vehicle. Even Car & Driver and Motor Trend which historically hate American vehicles rate it very highly. It is a BMW for half the price and I am saving my money for one. When you walk into a Barns and Noble you find books like “Chevy Truck” and “Pontiac Enthusiast” and “Ford Truck”, you don’t see “Toyota Aficionado” or “Nissan Owners” or “Saturn Devotee”. To want to drop Pontiac which has a ton of Brand Equity would be extraordinarily short sighted. Had he taken the time to look at any recent JD Power survey he would know that GM’s vehicles are up to snuff. But it is very popular in the media to bash the American Autos. Mr Salmon is another pathetic sheep following the herd and spouts off with this crap which the unlearned buy into for who knows what reason. You know some of us want to drive cars that are more than appliances to get from point A to B. Additionally we want something that does not look like every other rolling refrigerator on the road (think Toyota Camry or Honda Accord or Chevy Impala) I bet our Mr Salmon does not even own a car but, he has a computer and a Forum so therefore in the publishing world he is an expert on anything he elects to write on.
    2008 Jul 08 05:57 PM | Link | Reply
  •  
    <<Pontiac and Buick which were instrumental in giving American cars a bad name, and which today get absolutely nobody excited>>

    I wholeheartedly disagree with the author. Pontiac historically offered a somewhat snazzier line up and a bit more performance than what we could get with Chevy. And Buick gets you 90% of the Cadillac cushiness with 1/2 the price (which is why the brand appeals to older people - who are smart enough to know how to find a great value when they see it). Get rid of Hummer. But getting rid of Buick & Pontiac would be foolish.
    2008 Jul 08 07:00 PM | Link | Reply
  •  
    My question is why not spin off On-Star as a separate company. Then open it up to all vehicle brands. It's a great product but GM thinks it will somehow keep people from buying a Honda or Toyota just because of On-Star. It won't. But you can capitalize on the value of the product by letting it go on its own.
    2008 Jul 08 07:27 PM | Link | Reply
  •  
    GM needs to cut payroll. There are duplicates that are costing GM a lot of money. For example, GM has around 15 Regional Sales and Marketing Managers and 15 Regional Marketing Managers. Why both? Why not just keep he Regional Sales and Marketing Managers and get rid of the 15 Regional Marketing Managers. This should be a savings of about four million dollars. Next engineers - GM can cut about 15 of them for a savings of around two million dollars. Next, cut the fees paid to Advertising Agencies as well as advertising spending. This should save another five million dollars. Next about 10 from finance for a savings of two million dollars. Next, the lobbying department/government affairs. A cut of two million should do the trick. And so on, and so on, etc. Also, an overall 15% cut in everyone's salaries that are still employed.
    2008 Jul 08 08:53 PM | Link | Reply
  •  
    Pontiac is no longer the car of excitement. Chevy can pick up Pontiac's business if Pontiac shuts down.
    2008 Jul 08 09:09 PM | Link | Reply
  •  
    IronButs has it right, there is nothing wrong with the quality of American built cars. I drove a lowly 1995 Chevy 115,000 miles without a wrench being put on it. Now driving my wife's discarded Dodge Intrepid with 115,000 on it. Total maintenance to date replacement of a EGR valve, cost $350. For us who grew up with '40s cars - valve job at 30K miles, engine overhaul at 60K, todays cars are a engineering miracle and a great value.
    2008 Jul 14 11:45 AM | Link | Reply
  •  
    I agree with those folks, this guy doesn't really know what he is talking about. Splitting up GM isn't a viable option. Splitting up GMC from Chevy how, GMCs are basically redecorated Chevy trucks.
    Another problem with that is different makes come out of the same plant and those different brands share everything but those cosmetic differences. Buick Lucerne, Cadillac Deville - same car(basically). Saturn Aura, Chevy Malibu- same platform, engines. All the trucks are the same basically with few exceptions (Vue, SRX).
    And one of GM brands that people constantly say should be shut is Buick. But do these people know that Buick has some of the largest market share in the Chinese car market. Or do they know that last year GM sold more Buicks in the Chinese market than in their home market.
    And since GM is a global company. Does that mean that GM North America should split from its other global divisions (Australia's Holden, Europe's Opel & Vauxhell, North Korea's Daewoo). Especially when you consider that those other divisions are in the black and actually make money for GM NA.
    And to simply file bankruptcy to just deal with dealers is a little short sided also. They file for chapter 11 they might as well say goodbye to market share. And then you would be right back were you started from. The main problem with GM is and has been the losing market share. They are a corporation that is structured to sell a lot of vehicles. They don't sell a lot then boom again back where we started.
    2008 Jul 18 01:57 PM | Link | Reply
  •  
    GM should file and give up making cars period. They're running themselves out of business anyways. Think about it, everytime they do get a auto that sells then they make so many versions of it all they do is steal from themselves. Take the new suv's Acadia, Enclave, outlook. Three is a bit much anyway but it does hit differrent income levels but now gm is going to make a chevy version in a different plant. This isn't going to create more sales its just going to steal from Saturn and GMC. Then there's the new camaro taking three years to hit the market and another one to come out with the convertible. There's no excuse for that kind of management. A few years ago gm not only said it was going to not make so many versions of each car anymore but it was going to put each devision back where it's concentrated purpose was. chevy=family, GMC=truck suv, Buick=upperend, pontiac=exitement and sport. and what have they done? pontiac solstice? what a joke sporty looking but cheaply made the sky was made better strike one for gm, the suv's mentioned above strike two. pontiac G6, Saturn Aura, Chevy Malibu whens the buick version coming out? strick three. We can support GM all we want they will still manage to drive themselves out of business for robbing from their own sales and making cars that don't fit the image along with taking to long to put anything out once they decide to make it. I believe by time GM puts out a hybred we wont have any oil left.
    2008 Jul 27 05:46 PM | Link | Reply
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