Raw Data Report: Yum Brands

Each day, Wall Street is flooded with stock research offering a multitude of conflicting investment opinions. As such, TickerMine is not in the business of providing more opinions. We believe that accurate raw data points can be used to gain insight in to the stock selection and valuation process.

YUM Brands (YUM)

Over Half of KFC Store respondents say their Specials Fail To Attract New Business

YUM

KFC Corporation was surveyed this week. 33 locations were interviewed and asked whether the lunch or dinner was busier, do weekly specials increase business, what are the most popular menu items, and how long has this location been open? 18 respondents or 55% said that dinner was the busiest shift. 15 respondents or 45% reported lunch as being more frantic. 14 respondents or 42% of those polled said that weekly specials certainly generate more business to their store. But 19 respondents or 58% said these specials were useless. No more customers came.

The Original Chicken Recipe Meal was resoundingly most popular in this survey. (This received 18 mentions or by 55% of those polled.) Budget Meals were also popular (six mentions or 18% of the poll), Hot Wings were cited three times or by 9% of respondents, One Dollar Snackers were mentioned twice (6%), and the following were each mentioned once (3%): Chicken Strips, Pot Pie, The Buffet and the New Chipotle Style. One person or 3% said their location was less than a year old. But the remainder said their location was older than a year (97%.)

Classic Root Beer Float Is a Hit for 26% of A&W Restaurants

In TickerMine's recent poll of A&W restaurants across the country, we found that lunch is the busiest time for 59% of locations polled. The root beer float is the most popular item on the menu (26%), followed by the Papa Burger (22%) and the Original Bacon Double Cheeseburger (19%). Ninety-six percent of restaurants polled said their most popular item had been on the menu for a long time. Every restaurant surveyed had been in business for more than one year.

Long John Silvers' Customers Turn to Value Meals

A recent Tickermine survey of 32 YUM Brands' Long John Silvers' restaurants show that the most popular menu item is the Value Basket Combo, with 38% of mentions, followed by the buttered lobster bites, with 19%. 56% stated that their location is busier at lunch than dinner.

Comments

[Walt17]

You didn't say how many A&Ws you surveyed. But assuming it was comparable to the number of KFC and Long John Silver restaurants, your total survey was less than 100 restaurants. Out of 35,000! In my opinion, statistically irrelevant.

To top it off the raw data you provide is equally meaningless. Every restaurant will have favorite menu items. But they will also provide less favored items. Otherwise they would have a hard time attracting families. Not everyone wants to eat the same thing.

[ydfs]

No mention of China KFC.