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Time To Buy Netflix After A Significant Plunge?

Sep. 06, 2012 12:11 AM ETNetflix, Inc. (NFLX) Stock15 Comments
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Shares of Netflix, Inc. (NASDAQ:NFLX) have plummeted 74.21% over the past 12 months, amid increasing competition in the online video streaming field. At $54.96 per share, the stock is trading very close to its 52-week low of $54.33 achieved recently. In this article, I will illustrate some thoughts that helped my investment decision on Netflix.

My value analysis discussed below includes a set of Netflix's comparable peers engaged in online video and content delivery businesses, and their average trading multiples are used to determine the stock valuation (see below).

Click to enlarge

After the significant plunge, some positive factors have emerged that are likely to support the stock price:

1. The stock's EV/sales, P/S, and EV/FCF multiples have dropped substantially over the past 12 months (see charts below). Compared with the peer averages, those multiples are also significantly lower. At the current share price, EV/Sales, P/S, and EV/FCF are 0.7x, 0.8x, and 1.8x, respectively, much lower than the peer averages of 1.9x, 1.3x, and 15.2x (see table above).

2. Netflix has a robust cash flow generating capability with an LTM FCF margin of 41.4%, substantially higher than the peer average of only 14.8% (see table above). This has helped the company accumulate a large cash pile. Per the latest released balance sheet, the company is sitting on a net cash position of $413M, representing 13.5% of the current market capitalization.

3. The company's size (an enterprise value of approximately $2.6B), cash position, and its cash flow generating ability make it an attractive takeover target. Although Netflix' business has become less favorable, acquirers can still enjoy some financial flexibility to implement the turnover initiatives. Taking over Netflix may also enable a strategic acquirer to quickly establish a solid market share in the online video streaming business.

However, the negativity surrounding the stock

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I have a strong passion in personal investing and performing research and valuation analysis.

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