Microsoft AdCenter, Competitor to Google AdWords, On Track for June Launch (GOOG, MSFT)

Includes: GOOG, MSFT
by: Mark Mahaney

Short excerpt from Citigroup analyst Mark Mahaney's report of MediaPost’s and eMarketer’s hosted event, OMMA Hollywood:

Microsoft's AdCenter appears on track to launch in June -- Many of the advertisers and online agencies we spoke with mentioned that they were currently enrolled in Microsoft’s AdCenter’s beta program. We were impressed in terms of Microsoft’s ability to sign-up multiple advertisers and agencies for its AdCenter beta program. We think that based on the number of advertisers and publishers who are participating in the AdCenter beta program and the general feedback we received that AdCenter is on track to be generally launched in June 2006.