AT&T Comments on Apple's 3G iPhone 10 comments
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A quick tidbit for Apple (AAPL) watchers -- here are the key metions of the iPhone from AT&T's (T) conference call:
The third part of our data strategy is to drive adoption and usage growth through breakthrough devices, the most notable being the iPhone 3G, which was launched just 12 days ago. We’ve had a great success with a number of exclusives in recent years and we are thrilled with the initial customer response to the latest iPhone. The response and the store traffic have been tremendous. Sales so far are nearly double what we achieved in the first days of the 2G iPhone launch last year. And in the first 12 days, approximately 40% of iPhone 3G sales had been to customers that are new to AT&T.
Offsetting these positive factors in the second quarter were strong growth add flow share and the fact that more of our subscribers are opting for advanced, higher cost devices. We had a very good wireless margin quarter and while the 3G iPhone will have an impact on margins going forward, we remain comfortable with our outlook for a full year wireless service EBITDA margin in the 39% to 40% range.
We continued to expect strong growth in wireless and we expect to see some of that growth certainly strengthened by and supported by the iPhone launch.
The quotes are taken from the full AT&T transcript. For something more interesting, try searching for "iPhone" in the search box top right of this page, and filtering the results by "Transcripts", and you'll see every company that has mentioned the iPhone on its conference call -- Apple, its competitors, suppliers and partners.
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This article has 10 comments:
Is that TOTAL sales or IN-STORE sales? It is difficult to judge from the context.
If it means in-store sales, this would be expected given that iPhones can no longer e purchased online.
In the end, the no on-line sales is going to be a big win for Apple. It will drive an awful lot of new customers into their stores who might not have gone otherwise. There they will see the other products and be able to question the sales folks. You can't help but be curious about the iMac the first time you see one.
Overall it sounds like a positive statement, so how can strong growth offset a positive? I have no idea what "strong growth add flow share is. Should "add" have been "ad?"
My only point is that you should not take the comments at face value.
to the guy who's car was towed...um, i don't actually know a nice phone company...they aren't exactly known for heart. Apple, on the other hand, treats it's customers very well. and their 'exclusive' with AT & T isn't forever.