Google, Microsoft and Yahoo all recently filed new search-related patents. But so did IBM, Phillips and Xerox. Nathan Weinberg comments:
The most interesting one? Easily IBM’s filing for “System and method for dynamically optimizing a banner advertisement to counter competing advertisements“. What the system does is analyze a page and detect ads. Then it matches those ads against a database of the client’s competitor’s ads, and reformats the client’s ad to better compete against those ads. Brilliant!
If IBM is planning on getting into the online ad game (and this patent is a big hint), this is exactly the million dollar idea any company needs to succeed.Interesting. IBM's work on search was recently described in a NY Times article (free subscription required).