Are Cars Loans Our Next Problem? 13 comments
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Chrysler has announced that it will stop offering leases through its leading facility (see WSJ article). The move comes as Chrysler and other car companies are seeing their borrowing cost rise (typically Libor plus a spread of 1% or more for Chrysler - with Libor around 2.8%). Higher borrowing cost make it more difficult for the car companies to make money on low interest rate loans, or absorb write-offs for 0% loans that are often used to increase sales of higher-margin or low selling vehicles.
The old joke of "we lose money on every sale, but make it up in volume" may not even apply here. The first part still holds true, but volume may not increase unless they can find ways to help customers purchase their vehicles. Customers have basically quit buying the higher margin vehicles, such as trucks and SUVs. To make matters worse, even if customers do purchase these vehicles, and the car companies finance or lease them, the car company may be stuck with a bad loan which has an asset that has depreciated below the current loan value.
Issues such as these have led to the recent decision by Chrysler to quit offering leases. But does this solve the problem, or simply make things worse? Sure, by eliminating poorly performing loans and leases, as well as reducing the company's dependency on higher borrowing cost, the company can scale back poor performing assets, which is good. Unfortunately, they may also be scaling back sales in the process, in what amounts to shooting themselves in the foot.
Typically, buyers will utilize the dealer credit facilities if they are unable to get a better deal at a bank or local credit union (most likely due to weak credit). Even with good credit, they may still decide to take the loan or lease with the car credit facility when it is tied with incentives, such as rebates or low financing. By eliminate this line of credit for customers, you are essentially preventing the weaker credit customers that need the facility from purchasing your vehicles. For those with good credit who can obtain low interest loans elsewhere, you now lose another carrot that might help get them in the door to buy the higher-margin vehicles that make you the most money. In a sense, you have reduced credit risk by introducing sales risk, resulting in lower revenues and lower valuation.
Of course, this is not to say that Chrysler made the wrong move. The company may have had no other choice given the credit markets, and car loans themselves may be the next shoe to drop, bringing down not only the car makers, but the banks underwriting the credit as well. Nonetheless, it does tell you how serious Chrysler's problems are, and another reason its competitors, such as Ford (F) and General Motors (GM), and even Toyota Motors (TM) to some extent, are getting marked down in the stock market. They are in a bind, and there are not really any easy answers. I am just not sure that making it harder for your customers to buy your product is the answer.
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1. All this time and they still haven't learned you must build cars people want, not just cars with a big profit margin that you want.
That said in todays market, if it's not hybrid you've got no chance. Even Toyota sales are down.
2. When the debt ridden consumer goes under on one he goes down on all. Does anyone think he'll let his house go to buy a new car or clothes??
You have a cash strapped consumer with negative home equity and high gas prices.... a perfect storm for ALL car manufacturers. (even Toyota is down).
The consumer who has been buying the SUV for the last 5 or 6 years is still out there and will still buy a large vehicle....... he just can't afford it in the near future.
Incidentally, this is another reason to adopt the Pickens Plan. It would enable the owners of large vehicles to convert them to use CNG as their fuel, which currently costs anywhere from 70 cents to $2.50 a gallon right now, and can even be refueled at home at an average price of $1.50 per gallon. Also, if we used less gasoline, the cost would come down.
This has introduced a high level of variable risk into the financial arm of the company if they cannot resell the vehicles for more than the residual. As others have noted, they are taking a pounding on SUV resale right now at a time when they cannot afford it.
Loans, even 0% loans, establish all of the risk up front. Even with a significant spread between the Chrysler Financial rate & the loan rate, the company can define the cost with no hidden surprises. The auto companies have not followed the reckless practices of the mortgage banking industry and offered loans to anyone with a pulse (with the exception of Mitsubishi), because they actually have to hold on to them for the long term.
Captbob - 1) The Auto companies were building the vehicles people wanted up until gas hit $4, trucks and SUVs. Until gas hit $4, the only hybrid with any sales volume was the Prius. Even Toyota's Camry hybrid was not selling well. 2) Because mortgage companies allowed people to finance a house with little or none of their own $, many people are walking away from their homes before they walk away from their other large purchases. If you have $0 invested in your house and it is worth less than you owe, you should dump the house and keep the car which most people need to get to/from work. The financial motivation for keeping the house is the risk of losing the capital in the house from appreciation or your original investment.
TOKYO, Japan — Toyota Motor beat General Motors in global vehicle sales in the first half of 2008 — and now is expected to knock GM from the No. 1 slot for the full year, despite cutting its own internal sales projections by around 350,000 units.
Anyone who walks from his home is not a viable candidate for a new car sale even though he may be living in it.
As we speak the Vultures are picking the bones of the American Consumer. All I can say is --what a shame!
www.prosefights.org/th...
I like your forum.
Snoreta
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