Seeking Alpha

Kevin S. Price


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One of the big problems in the financial system over the last year has been the increasing challenge of ascertaining what banks have on their books--and what they have off their books as well. So in a world of shrinking certainty, or to put it a bit more scientifically, expanding uncertainty, we've been struck by a recent UBS spot that runs from time to time on CNBC and, yesterday, at the midpoint of NBC's Meet the Press. Here are the key lines:

What can you be sure of in times like these? You can be sure we remain committed to being one of the world's best-capitalized banks.

Has it really come to this? In their overt marketing messages, banks are selling their capitalization rates!? Interesting times, these, interesting times...

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This article has 3 comments:

  •  
    Spin! Spin! Spin! jegan ;-)
    2008 Jul 28 04:02 PM | Link | Reply
  •  
    cant believe anybody about anything.all have an agenda.think for yourself.lying is no longer considered a bad thing.etics is a dirty word.as the world spins so does wall st. & all the pols.the nuttiness goes on-renegotiate a contract.how crazy & worthless can it get.walkaway from the upsidedown home,car,boat, etc.taxpayers to bail out the rich.conservative socialism is here.how sad for my kids & grandkids.
    2008 Jul 29 11:58 AM | Link | Reply
  •  
    smart advertising by ubs - may the msg remain true :-)

    disclosure: no individual stock postions
    2008 Jul 29 01:40 PM | Link | Reply