Has It Really Come to This? 3 comments
July 28, 2008
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One of the big problems in the financial system over the last year has been the increasing challenge of ascertaining what banks have on their books--and what they have off their books as well. So in a world of shrinking certainty, or to put it a bit more scientifically, expanding uncertainty, we've been struck by a recent UBS spot that runs from time to time on CNBC and, yesterday, at the midpoint of NBC's Meet the Press. Here are the key lines:
What can you be sure of in times like these? You can be sure we remain committed to being one of the world's best-capitalized banks.
Has it really come to this? In their overt marketing messages, banks are selling their capitalization rates!? Interesting times, these, interesting times...
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