Disney: Fertile Acquisition Grounds Ahead
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Revenue for the quarter grew 2% annually and 6% sequentially to $9.2 billion, beating market expectations of $9.1 billion. EPS grew by 7% for the year and over the quarter to $0.62, compared with the Street’s expectations of $0.61.
Unlike in the earlier quarter, Disney did not manage to ward off economic challenges. The company noticed weakness in advertising sales in the ESPN and ABC networks that was primarily driven by softness in the U.S. auto, financial services and consumer electronics segments. However, given that advertising contributes only 20% of its revenues, the company is better off than some of its peers.
The company is expecting better performance in the movies segment through the recent release of Wall-E. The company continued to invest in content development for video games and have planned to spend $200 million in the current year in this area, going up to $350 million in the years to come. This is in line with Disney’s strategy of driving growth through high-quality branded content.
The company is also using a pricing strategy to increase visitors to its parks. Seventy-four percent of hotel rooms in Orlando are either value priced or moderately priced, and it has launched family deal packages to make the experience more accessible.
Online efforts at strengthening its presence in the children and family entertainment verticals have moved forward with acquisitions such as Club Penguin. With an abundance of virtual worlds and gaming portals all over the web, more may follow, and given the market conditions, many of these would be available at a much cheaper price than the $700 million the company paid for Club Penguin.
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