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Sirius XM's (SIRI) share price has now dropped to such a ridiculously oversold level. It doesn't reflect the average analyst opinion and price target. On Friday, Merrill Lynch reiterated a Buy to its private wealth clients.

Merrill notes:

"Modest subscriber upside; revenues in-line. Retail net adds of 33.6k improved from 1Q08 net adds of just 2.5k and above our 6.5k estimate. Improvement in retail and an increase in the conversion rate to 48% from 47% in 1Q08 are encouraging signs that consumer adoption of satellite radio remains strong even as the subscriber base expands into more mainstream demographics/incomes."

Furthermore, Merrill addressed the weakness sparked by GM's disappointing sales numbers by stating, "246k OEM net adds were 3.5% below our estimate and reflect the weakening U.S. auto sector. With penetration in new auto production projected to climb to ~70% in 2009 (from ~50% in 2008), we expect the OEM channel to re-accelerate."

Although revenues were in-line with estimates, EBITDA was over 30% better than expected (loss of 24 MM vs 35 MM). This was due to SIRI's strong execution of strategic cost reduction initiatives. The merger will give SIRI the opportunity to extend such initiatives and achieve positive EBITDA and Free Cash Flow in 2009, as indicated by CEO, Mel Karmazin.

The recent sell-off was partially due to misinterpretation of EPS dilution. XM announced a $550M offering of Senior Subordinated Notes due 2014, which will be exchangeable into Sirius stock. Concurrently with the Notes offering, Sirius commenced an equity offering. Sirius will not receive proceeds from new shares, except a nominal loan fee. Because the borrowed shares must be returned to Sirius upon maturity of the Notes, they will not be considered outstanding for accounting purposes and will not be included in EPS calculations.

Merrill reiterated their Buy rating and $4.50 price objective for the combined Sirius-XM.

Although I don't see $4.50 per share within the next year, I am betting Mel will give investors some very encouraging news this week when discussing the company outlook. Terrestrial radio execs put the brakes on SIRI, making it one of the most delayed mergers in U.S. history. But, now all the weight is on the accelerator. Any short on SIRI would be smart to cover on SIRI and take profits, because the current share price offers very low risk and extremely high potential returns.

Disclosure: Long SIRI

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This article has 20 comments:

  •  
    Karmazin, chief executive of Sirius-XM , says the combined company is fully financed, and expects to achieve positive cash flow by 3Q09. That's 2/3 the time it took to get the final approval for the merger. So... When will Mel set a profit target date?

    2008 Aug 03 03:43 PM | Link | Reply
  •  
    My GS broker friend told me to take advantage of the current stock price. He bought last week for his personal account, and he doesn't expect it will stay this cheap. He was very happy to be able to buy at such a discount and even sold other positions to buy.

    He's also expecting Mel will give investors some very encouraging news this week. He believes the share price will move back over $2 after the earnings report and says smart shorts will cover ahead of earnings.


    Investment club member highlights:
    "Mel has always under promised and over
    delivered on his forecasts since he
    joined Sirius. You can bet if he said
    400m in Synergies in 2009 , it will
    be at least 500m to 600m !!!
    Sirius doesn't
    have to refinance any debt for years.
    2.0 Billion of the long term debt is not
    even due for over 5 YEARS and by that
    time the Markets will probably have
    recovered and more reasonable financing
    would be available.

    Retail
    subscribers slowed because the merger
    was in limbo for 17 months !!! Last
    QTR Sirius/XM added over 2.0 Million
    in NEW OEM gross adds. Even through
    car sales are way down Sirius and XM
    both had record new OEM adds because
    the OEMS percentage wise are installing
    more Satellite Radios with penetration
    rates over 70% for the 2009 model year.

    Sirius and
    XM have an excellent pool of management
    talent and the combination of the
    new company will allow them to take the
    management talent from both companies
    and retain the best employees after
    synergies.

    Sirius has gone from 100k subscribers
    and revenue of $67M in 2004 . To 18.5
    Million subscribers and $2.2 Billion
    in annualized revenue over a 4 year period."
    2008 Aug 03 03:52 PM | Link | Reply
  •  
    Some of the fundamental elements of EBITDA won't go away. It's a fact of life. Chrysler had similar problems in the 70's and downsized to adjust to the market. The difference here is the growth for SATRAD and the potential to aggressivley trim operations. This company has a 3 year journey, at the suggested speed by Mel. It may take as many as five to be totally cash flow positive if it hits any more bumps like the DOJ & FCC delays.
    2008 Aug 03 04:06 PM | Link | Reply
  •  
    bababoooie;

    Get your teeth fixed man.

    I own a few thousand of these shares and didn't build in any stop loss. So, needless to say, I'm down a few quid. I ain't buying anymore till this thing gets turned around. After being an owner for all these years and the "misunderstood dilution" that should have been a period of joy for long shareholders, mr. MK can jump off a cliff. I say get another CEO in there.
    2008 Aug 03 04:44 PM | Link | Reply
  •  
    tooncat;

    Get your teeth fixed man.

    Any other CEO would have given up on the merger months ago. The fact is Mel kept his ground knowing the upside to the merger. Mel has always been upfront with investors and will continue now that merger is complete. I can't think of anyone else that would do better than Mel in this economy. sdj
    2008 Aug 03 04:59 PM | Link | Reply
  •  
    Oh I don't know who would do better than Mel; Morton Downey Jr maybe?
    2008 Aug 03 05:26 PM | Link | Reply
  •  
    This stock bounces around so much I could see $4.50 by the end of the month, then back to $1.50, then to $9, then to 90cents, ect ect ect. Buy low (now), sell high (later), then buy low again.
    2008 Aug 03 06:21 PM | Link | Reply
  •  
    Based on the huge # of replies any Sirius articles get here on SeekingAlpha and compared to the # of replies most other articles get, I come to the conclusion that anyone and everyone has already bought SIRI. So who's left to buy to make the price rise? Or is eveyone just going to double down?

    Other than anti-Bill Miller articles, SIRI is almost the only other stock that seems to get replies. Another point to ponder is that where would the Sirius stock price (now $1.46) be if all these rabid shareholders were not heavily invested.

    No other stocks seem to get this kind of love and yet here it is at barely over a buck. What would happen if that "love" fails?

    I only ask the above because I was thinking about buying.
    2008 Aug 03 06:36 PM | Link | Reply
  •  
    how can we expect upside in the near future especially with this huge dilution!?!?
    2008 Aug 03 07:38 PM | Link | Reply
  •  
    upside will be sooner rather than later..the scared ones are dumping shares while us, the ones that wait it out, are in for fun times ahead. get ready for a nice ride.....siri = above 2/share by close, friday
    2008 Aug 03 08:09 PM | Link | Reply
  •  
    Exact Analyst note from Merrill Lynch Website

    Merrill notes :Modest subscriber upside; revenues in-line
    Retail net adds of 33.6k improved from 1Q08 net adds of just 2.5k and above our
    6.5k estimate. Improvement in retail and an increase in the conversion rate to
    48% from 47% in 1Q08 are encouraging signs that consumer adoption of satellite
    radio remains strong even as the subscriber base expands into more mainstream
    demographics/incomes. Sirius’ self-pay churn of 1.6% improved from 2.1% in
    1Q08 and was slightly better than XM’s 1.67% 2Q08 self-pay churn. 246k OEM
    net adds were 3.5% below our estimate and reflect the weakening U.S. auto
    sector. With penetration in new auto production projected to climb to ~70% in
    2009 (from ~50% in 2008), we expect the OEM channel to re-accelerate.
    SAC improvement drives EBITDA upside
    Revenues in-line with our estimate at $283mn (+25% Y/Y), but SIRI held costs flat
    Y/Y (versus our 4% projected growth), yielding a projected EBITDA loss of just
    $24mn, versus our projected $35mn EBITDA loss and 1Q08 loss of $39mn. 25%
    subscriber and revenue growth with 0% cost growth reflects SAC improvement
    and the high operating leverage of the satellite radio model, with 70% contribution
    margin from new subs. Sirius alone is quickly approaching EBITDA breakeven,
    and merger synergies with XM should accelerate EBITDA and FCF growth.
    Wrapping up XM merger details
    XM announced a $550mn offering of Senior Subordinated Notes due 2014, which
    will be exchangeable into Sirius stock. Concurrently with the Notes offering, Sirius
    commenced an equity offering to facilitate hedging the new Notes. Sirius will not
    receive proceeds from new shares ($375mn initially and up to $65mn additional
    shares), except a nominal loan fee. Because the borrowed shares must be
    returned to Sirius upon maturity of the Notes, they will not be considered
    outstanding for accounting purposes and will not be included in EPS calculations.
    Investment summary
    Strong operating leverage and high contribution from new subs should drive an
    acceleration in EBITDA and FCF. Improving trends in retail and improving
    conversion rates in the OEM channel should allow Sirius/XM to capitalize on the
    more widespread availability of satellite radio in the ~245mn U.S. auto fleet. We
    reiterate our Buy rating and $4.50 price objective for the combined Sirius-XM.

    MY ADVICE DON'T BE TRICKED INTO SELLING BUY AS MUCH AS YOU CAN THIS WILL MOVE UP BACK OVER $2 SOON.
    2008 Aug 03 09:23 PM | Link | Reply
  •  
    GS Ha!

    I thought the wink wink nod nod party line out of them was this stock is worth a buck, a la Chris Wanky (weinke).
    2008 Aug 03 10:04 PM | Link | Reply
  •  
    Don't buy unless Goldman gives it a "buy" rating.
    2008 Aug 03 10:23 PM | Link | Reply
  •  
    OUR GOLDMAN SOURCE SAYS THEY COVERED 27M SHORT SHARES LAST WEEK

    Also: Traders Desk e-mail message

    XM and Sirius previously traded hugely over-valued, when compared to their Book Value (P/B Ratio). Sirius, for example, had a book value of ($0.56), while they traded at $2; while XM’s was ($3.43) and they traded at $10.The current Pro-Forma Book Value is approximately $1.62 — and the stock is trading at $1.46. In other words, it is undervalued… for the first time ever. I wonder how many on the Street actually looked at the Pro-Forma condensed financials of the company filed last week? Given the fact that the Street had routinely overvalued this sector as individual companies — the fact that is undervalued as a merged company is interesting. Interesting because, if they can demonstrate some of what they’re claiming… then this undervaluation will likely correct quickly.

    Last Friday I coverd a large short position and added a long position in SIRI I expect stock will see a Earnings run up this week to $1.75 range to $2 possible & I expect the stock will trade around 1.5x Book value before years end around $2.50 to $3 a share.

    Watch for UBS to upgrade SIRI they did the deal & are buying on the open market Friday they crossed in 2 large blocks 9.7M & 7.6M.

    2008 Aug 03 11:22 PM | Link | Reply
  •  
    We will hear from Mel very soon perhaps as early as next week. He will deliver positive news and the price of SiriusXM will in all likelyhood begin to rise. It is good to see that Merrill Lynch is now recommending the stock a buy.
    2008 Aug 03 11:28 PM | Link | Reply
  •  
    No doubt it's "gut check time". Been a stockholder and subscriber for 4 years. Took some big hits. But I love the product and so does my wife my 21 year old daughter and also my 18 year old son. They actually argue over who takes the car w/ sirius. I bought @ 7,6,5,4,3,2 and now 1.50. When you talk to others that have it, most are hooked. I'm buying @ 1.46 even if I have to borrow! You can't blame Mel for the FCC taking so long. Bottom line we won the war and reconstruction has just started. It's a new day!
    2008 Aug 04 07:52 AM | Link | Reply
  •  
    Traditionally, value is great in choosing your stock. This is not being looked at in this market anymore. I see too many value stocks that are suffering from negative psych fear which spread easily like a viruse. We need mergers, acquisitions, positive Ceo comments and actions and much more positive coverage by other media news instead of negative coverage.
    2008 Aug 04 10:45 AM | Link | Reply
  •  
    Here's a number for you: 4,550,000,000.

    That's the number of shares authorized for SIRI.

    Pre-merger SIRI shares: 2,500,000,000

    You do the math, Einsteins.
    2008 Aug 04 11:13 AM | Link | Reply
  •  
    Maybe so, but do you really want to gamble on a company which increased shares out from about 17m in 1997 to 1.4b today? No thanks.
    2008 Aug 04 03:45 PM | Link | Reply
  •  
    Apparently, the price level of this company was not ridiculous enough at $1.50. I hope not too many people followed your and MER's advice. Timing is everything with the low priced stocks, and your timing was poor on this one.
    Sep 28 11:04 PM | Link | Reply