Microsoft Partners With And Invests In Mimvi

| About: Microsoft Corporation (MSFT)

Mimvi, Inc. (MIMV.OB) announced that it has finalized a partnership agreement with Microsoft Corp. (NASDAQ:MSFT) to develop a number of products and services to complement Microsoft's Windows Azure and Windows Mobile 8 Platforms. The agreement also involves Microsoft making investments in Mimvi in the form of engineering services, software, and cash.

While the exact terms of the deal haven't been disclosed, it is thought that Mimvi, a leading mobile app and data search provider, will develop tools for searching for mobile apps and data stored on the cloud utilizing Microsoft's Windows Azure platform. Kasian Franks, Mimvi's founder, CVO and Chairman, commented, "Microsoft shares our mobile vision of the future. Their tremendous expertise, resources and reach, combined with Mimvi's best-in-class mobile app search technology is a very exciting proposition."

Microsoft recently announced that its Windows Azure Mobile Services platform would enable developers to add a cloud backend to their Windows 8 application, with support for mobile platforms including Windows Phone, iOS and Android in development.

It is also very likely that Mimvi will work closely with Microsoft's Bing team to combine mobile app search with general web search, giving users a one stop shop for all search where mobile app search results are offered next to general web search results. Windows 8 promises to make it easy for developers to build mobile apps that run on the desktop. This partnership with Mimvi should allow Microsoft to enable users to easily find mobile apps that run on the desktop, a huge win for Microsoft.

Perhaps most interestingly, the relationship should give Microsoft the technical means to enhance its relationships with both Yahoo (NASDAQ:YHOO) and Facebook (NASDAQ:FB). Mimvi's mobile search technology should greatly improve the integration between search and social that the relationship between Microsoft and Facebook is founded upon.


Closely watching who Microsoft partners with should offer solid investment opportunities. The news announced yesterday makes Mimvi an attractive investment. Microsoft is unlikely to have made this investment without having a good, long look under the hood of Mimvi's technology and the likelihood that Mimvi is acquired by Microsoft or another suitor is only increased with this news. Likewise, with these type of aggressive partnerships in the mobile space, I would recommend Microsoft as a strong buy.

Disclosure: I have no positions in any stocks mentioned, but may initiate a long position in MIMV.OB over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it. I have no business relationship with any company whose stock is mentioned in this article.