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Retailers stand to benefit greatly from falling gas prices. As the AAA report below shows, gas prices have fallen $0.30 from their peak. At this point in the cycle, it may not matter which retailer you buy as they could all rally strong with the sector. Some of our favorites are Chipotle Mexican Grill (CMG), Dicks Sporting Goods (DKS), Sears Holdings (SHLD), Kona Grill (KONA), and Jamba Juice (JMBA).

U.S. retail gasoline prices edged down to $3.81 a gallon, on average, on Monday from $3.818 a day earlier, according to auto club AAA, the Oil Price Information Service and Wright Express. On July 17, the average hit a record $4.114.

That's a substantial drop in gas prices in less then a month. This should provide huge relief to consumers and allow for more spending at stores and restaurants. Most of the retailers that have recently reported results were hesitant to talk bullish because of the drop in gas prices. In most cases though, they hinted that results had improved since mid July.

Of the stocks mentioned above, CMG and DKS are by far best of breed retailers. Both have the regional to national plays that are so attractive in the retail space and both dominate the competition. CMG reported surprisingly strong 7% comps for Q2 but missed earnings and saw the stock price swoon. DKS on the other hand warned of lower earnings and forecast negative comps. Both have seen their respective stocks drop more then 50% from highs providing for a lot of upside movement as gas prices decline and the retail sector garners more attention. Look for these 2 stocks to move first in this retail rally.

SHLD will likely follow along as well since its a well known retailer. Our firm has invested in SHLD more for the commercial real estate play but it continues to trade as if the reason to own SHLD is for the retail exposure. Look for it to continue to bounce higher.

The remaining 2 plays, KONA and JMBA, are much more speculative. Both stocks have absolutely been crushed as they both recently reported substantially negative comps. The target market for these 2 companies is more the upper middle class which has been down shifting its spending so if anything these 2 will likely get the biggest bounces from lower gas prices.

KONA is a 20 chain restaurant that continues to expand at a rapid clip. Management eventually sees a 100 store operation, but they must improve on the -5.6% comps to continue expansion. Restaurant operating margins have constantly been in the 20% range until the recent softness in comps.

JMBA continues to be the troubled child of the group. They have a well established brand and strong customer loyalty yet they have been unable to consistently turn a profit. A heavy reliance on CA stores in the last couple of years has hidden strong store expansion and also undermined the CEOs plans to expand margins by keeping expenses flat while growing revenue. Unfortunately when comps decline 7% that plan doesn't work out and the CEO is forced to resign. Hopefully JMBA is able to find a dynamic CEO that can lead this strong brand to profitable growth.

Our recommendation is to initially focus on the stronger stocks like CMG, DKS, and even SHLD for the initial retail rally, but if gas prices fall further and the economy strengthens then look to buy KONA and JMBA for bigger gains. These 2 stand to benefit the most from a return of the US consumer.

Disclosure: Long SHLD, KONA and JMBA.

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  • "This should provide huge relief to consumers and allow for more spending at stores and restaurants. "

    I want to have way more faith in our population than that. Runaway debt is what's gotten us into the mess we're in, but people are starting to realize that and consequently the savings rate, which has over the last decade gone negative for the first time ever, more recently has risen from 0.3% to 2.6%.

    If Americans respond to a 30 cent drop in the price of gas by immediately running to the mall, we're in even worse shape than I thought.
    2008 Aug 12 09:19 AM Reply
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  • HOLY SMOKES, BATMAN! Gas has dropped 30 cents! On a 20 gallon fillup I'm saving $6.00! WOW! ROBIN what can we do with $6.00? Let's go to Starbucks and buy a cup of coffee!! No BATMAN, how about we go to DICKS and buy a new $500 kayak?

    You guys are pathetic, you're talking saving a few measly dollars. And that is going to get the consumers to the stores?

    Real inflation is 10-15%, that means saving $6.00 on a fillup is nothing because the consumer is getting eatened by other expenses. Besides now he can use the $6. to pay previous extra $6.00 he spent last month to fill his tank.

    But hey, lets sucker the average investor into believing this garbage so we can sell our junk stock we bought last month cheap at a nice fat profit this month.
    2008 Aug 12 09:25 AM Reply
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  • Mock all you want, but the price of gas will continue to plummet which will provide more money for consumers. Gas is already down $0.60 in my town. Consumers spend what they have. Now they'll spend less on gas and more on other reatil options. Its just the way the system works. Fight it all you want but the play is to sell energy stocks and buy retail.
    2008 Aug 12 10:14 AM Reply
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  • I AGREE FOX THE MORE IT FALLS THE BETTER OFF RETAIL WILL BE HOPEFULLY IT WILL HAVE A BIG IMPACT ON HOLIDAY SALES.OR AT LEAST HELP SOME WHAT!
    2008 Aug 12 10:33 AM Reply
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  • Fox ~ Do you really believe gas prices are the only thing holding back the consumer? Have you priced food lately? Sweet corn that cost $3. a dozen is now $5. Car repairs/parts? Car oil that was $4.88 (5 qts) is now over $9. at Walmart. Rent? A friend of mine just got nicked for a $100 per month increase. Health care? You/we don't even want to go there. College tuition? You name it. As I said, REAL inflation is more like 10-15%, not that manufactured bull the goverment puts out. And yet wages are holding steady, up maybe 3%. Every family has 2 wage earners just to make it. Some even have part time jobs on top of that.

    Listen to the credit card companies, people are adding to their credit at record levels just to pay bills. Do you real think a small drop in oil prices are going to have a effect? And what about heating bills this winter? Dealers are not even offering contracts in many parts of the country. When prices on many things go up they seldom go down afterwards. Sure, high energy caused a lot of this. But once the genie is out of the bottle is sure is hard to get it back in.

    In my town EVERYTHING is up. We're not in a economically hard hit area (I thought) but at our annual fund raiser this last weekend the attendance was horrible and we priced everything at last years prices so we took a double hit.

    Sometimes when you stare at a computer screen all day you miss the world around you. Stores are empty, jobs are scarce, money is tight, people aren't sure of the future, most seem a bit apprehensive in fact. People I know are putting off large purchases for now. Get out and see for your self.
    2008 Aug 12 01:04 PM Reply
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  • 2lakes - Sure inflation is up 10% for stuff that you must have, but inflaction is also down on electronics, clothing and other items. And the items that are up will now be flat to down going forward. All input prices have dropped dramatically of late whether agriculture or energy.

    The rest of the stuff you mention will all be cured by lower commodity prices such as oil and gas. The bad is already factored into the stock prices of the companies I mentioned. All down more then 50% from highs. How low do you think they should go? The inflation bug has turned. Things will only get better from here.
    2008 Aug 12 03:34 PM Reply
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  • Cheaper oil will not solve for the real estate crisis we are currently in. I agree with 2 lakes, there are broader issues at hand that may keep people out of the stores for some time to come. I am not convinced we have hit consumer spending bottoms, nor I think that these stocks just because they have dropped more than 50% can be considered cheap.
    > CMG is far from cheap with a forward P/E of 24 and a EV/EBITDA of 13.25
    > DKS is probably achieving cheap status and has a solid business model and OK balance sheet. But much of its diversified inventory makes it susceptible to consumer discretionary spending. I would consider buying if it drops another 15-20% as a margin of safety.
    > SHLD - There is not much of retail business model here. The retail experience sucks and if you've been to a Kmart lately you'd think you just walked in to a Bloomies because it's so pricey. Lampert is clearly way above his head on this one, he is not a retailer. The real estate angle on this one is not good enough reason to buy.
    > KONA - A want to sell everything sushi/pizza/burger/tac... with a twist of hawaiian restaurant. No thanks. BWLD yes.
    > JMBA - Total speculation. Put your Vegas money on this one and be ready to hold for 5 years.

    2008 Aug 12 09:55 PM Reply
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  • I agree with all of you. The $6 you save on a fill is NOT significant, however, those rising gas prices were creating panic. Fear is real when we let it be real and that's what consumers were doing. The increases became 'a sign of the times' and that sign was a lit up, flashing CAUTION. Backing that off lets people relax a bit and some of them like to go to the stores or restaurants to relax. They have been craving it. So let them go back & hopefully they will show a little restraint and not SuperSize it this time.

    ______________________...

    On my retail front, custom clothing is still selling well, however more so in the opening price points than before. Custom suits used to average $1,500 to $1,600 just months ago while customers are now inclined to purchase in the $1,000 to $1,100 range.

    Consumers are currently more concerned with value than luxury. It's less a matter of 'what I want' and more 'what do I need.' In a slower economy, with fewer clients to pursue, business professionals must use every advantage they can to win over new & existing customers. Their personal appearance and that of their employees (see my site for corporate logo wear) must be at its best. If you look successful then you will instill confidence in your clients about your service and products. On the flip side, if you look broke, if you look like you really NEED the business, you are not as likely to get it. You have to dress the part if you want the lead role.

    The value in custom clothing is that it leaves nothing to chance. The fit is perfect, the style is your own and if you can find it at the right price you will earn dividends because of how you are perceived by clients and prospects.

    My Best,

    Jeff Collins
    Professional Haberdasher
    www.MyHaberdasher.com
    2008 Aug 13 06:26 PM Reply
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  • One note I'd like to make is to be careful with DKS. They should be reporting next week and alot of retailers of late have been hit hard when they report, see LIZ and TWB. Their last update was in May and gas prices soared from there. Its most likely best to get an update from there and then you can apply the low gas price thesis to the going forward strategy. An overly causitious management can really cause the stock to get hit even if my thesis is accurate. They are likely to only guide to where gas was in June/July versus August.

    LIZ and TWB could be a couple of other stocks to watch. They both gave guidance that provide for decent upside on their stocks but the momentum guys sold the stocks. For TWB, we're probably going to wait until the new plan unfolds more before seriously looking at investing though the Justice brand does offer a compelling investment thesis.
    2008 Aug 14 01:36 PM Reply
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  • There will have to be a huge drop in price of oil before it helps consumer spending, especially on smoothies, etc. Remember that oil was hanging around 90/barrel or maybe even lower earlier this year. It has a ways to go. Don't be duped. What I mean is oil goes up 30 then down 15 and then everyone thinks oils cheap. The oil companies love this game of manipulation. I wouldn't be surprised if Jamba filed for ch11 just to relieve debt and start restructering. In short they got greedy when they should have strengthened their product line. CEO departure;CFO departure.......You bet these are signs for decline
    2008 Aug 15 02:09 AM Reply
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  • I have been in and out of JMBA, simply as a "low-priced" speculative play, but -- I confess -- at, abominably, much higher prices. Fortunately I lost very little. Even at that time I wondered about the proverbial "moat." I question whether Jamba has any kind of brand advantage (outside, perhaps, California).

    I've also been in DKS profitably, but I have to say that shopping in their stores (I've been only in an Indianapolis and a Tampa store) has been a despicable experience. Signage and helpful employees are in notable absence. I've resigned myself to staying with The Sports Authority, which is only marginally better, and the experience has been a damper on new enthusiasn for the stock.
    2008 Aug 15 01:54 PM Reply
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  • JMBA has no debt so CH11 isn't even a thought. If you save $6 on a gas fillup, why wouldn't that free up money for a $4 smoothie? And the point on what gas was last year isn't overly valid. Stock prices adjusted to oil being in the $140s and everybody is comparing these companies to the results of Q2. For JMBA, nobody is looking at their results from last year in valuing the stock. Its only the negative comps from Q2.

    Gas is now down close to $0.40 and will continue to fall. Now people save $8 on a fillup and can buy 2 smoothies. :-) It'll soon be $10, 12, 14, etc. The time to buy retailers is before the reduced prices get turned into sales.

    2008 Aug 19 10:51 AM Reply
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  • JMBA shouldn't even be on that list
    2008 Aug 30 05:22 PM Reply
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  • Why not JMBA? Their product is very discretionary and lower gas prices is likely to lead to more sales at JMBA.
    2008 Sep 23 12:27 PM Reply