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Unfortunately for the individual investor and time-strapped financial advisor, most dividend analysis that we've seen out there is backward-looking, meaning it rests on what the company has done in the past (how long it has raised its dividend, etc.). We're looking to change that view. In this article, let's evaluate the investment merits of Philip Morris (PM) as well as its dividend under a new framework, the Valuentum Dividend Cushion.

Investment Considerations

Return on Invested Capital

Philip Morris' Dividend

Philip Morris' dividend yield is above average, offering just above a 3.7% annual payout at recent price levels - we prefer yields above 3%, and don't include firms with yields below 2% in our dividend growth portfolio.

We think the safety of Philip Morris' dividend is good (please see our definitions at the bottom of this article). We measure the safety of the dividend in a unique but very straightforward fashion. As many know, earnings can fluctuate in any given year, so using the payout ratio in any given year has some limitations. Plus, companies can often encounter unforeseen charges (read hiccups in operations), which makes earnings an even less-than-predictable measure of the safety of the dividend in any given year. We know that companies won't cut the dividend just because earnings have declined or they had a restructuring charge that put them in the red for the quarter (year). As such, we think that assessing the cash flows of a business allows us to determine whether it has the capacity to continue paying these cash outlays well into the future.

That has led us to develop the forward-looking Valuentum Dividend Cushion™. The measure is a ratio that sums the existing cash a company has on hand plus its expected future free cash flows over the next five years and divides that sum by future expected dividends over the same time period. Basically, if the score is above 1, the company has the capacity to pay out its expected future dividends. For Philip Morris, this score is 1.3, revealing that on its current path the firm may can cover its future dividends with net cash on hand and future free cash flow. For firms that have a score below 1 or that have a negative score, the risk of a dividend cut in the future is certainly elevated. For example, the Dividend Cushion caught the recent cuts by JC Penney (JCP) and SuperValu (SVU)--click here to learn how the Dividend Cushion could have saved you from SuperValu's cut. We use our dividend cushion as a key decision component in choosing companies for addition to the portfolio of our Dividend Growth Newsletter (please see our links on the left sidebar for more information).

Now on to the potential growth of Philip Morris' dividend. As we mentioned above, we think the larger the "cushion" the larger capacity it has to raise the dividend. However, such dividend growth analysis is not complete until after considering management's willingness to increase the dividend. As such, we evaluate the company's historical dividend track record. If there have been no dividend cuts in 10 years, the company has a nice growth rate, and a nice dividend cushion, its future potential dividend growth would be excellent, which is the case for Philip Morris. The company has solid cash-flow capacity.

And because capital preservation is also an important consideration, we assess the risk associated with the potential for capital loss (offering investors a complete picture). In Philip Morris' case, we think the shares are fairly valued, so the risk of capital loss medium. To learn how we calculate the intrinsic value of Phillip Morris and other firms in our coverage universe, please click here. If we thought the shares were undervalued, the risk of capital loss would be low. All things considered, Philip Morris stands out to us as one of the better dividend plays on the market today.

Source: Why We're Huge Fans Of Philip Morris's Dividend