Hitwise: Google's Search Share Climbs To 71%

Google continued to increase its market share of US searches, accounting for 70.77% of them for the four weeks ended July 26 - up 1.6 percentage points from June and more than 6 points, or 10%, from a year earlier - Hitwise announced.

Yahoo Search, MSN Search and Ask.com received 18.65%, 5.36% and 3.53%, respectively, of US searches in July.

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The remaining 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.69% of US searches.

Search Traffic to Key US Industries

Search engines - and among them Google - remain the primary way that internet users navigate to key industry categories:

From July 2007 to July 2008, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories recorded double-digit increases in the share of traffic coming directly from search engines.

 

Comments

[LA Tech:]

What happens when Google obtains 100% of market share, or even close to that number? What else can Google depend on for revenue? What other business units can produce mind boggling growth that Google stock needs to keep it's lofty valuation?

Lots of questions...not many answers!

2008 Aug 15 08:40 AM

[marks:]

Is Google's stock valuation lofty?
Does Google need to grow?

I think not. Google simply needs to continue to deliver what users are searching for - that's all. And that's its secret for success.

2008 Aug 15 09:50 AM

[AlphaNumeric#1:]

Does this report include tool bar searches? Most people that I know don't go to Google.com or search.yahoo.com. They use the Google or the Yahoo! tool bar search. What's the point of this report if tool bar searches are not being tracked and more users are moving to the tool bar for their searches?

2008 Aug 15 12:39 PM

[srs:]

Google is taking over the world, someone needs to stop it. Soon they will know everything about everyone based on their searches. Then what happens when the FBI get's a finger in it?

2008 Aug 15 01:19 PM

[CodeCritic:]

Well, its just the hype and the simplicity that google is running on. When it comes to Search Relevancy, yahoo still rocks. Do this simple exercise yourself if you disagree with me.

Search for 'http' on both google and yahoo and see who provides the most relevant search results in the first page. May be the first few results are jumbled. How about the last 4 results on the very first page of google? what does sun, adobe, apache has got to do with http? Where as Yahoo is absolutely on bang.

2008 Aug 18 11:29 AM

[jay fredric...:]

It is my understanding that toolbar searches are included in these numbers, as the toolbar search ultimately goes to the url that is measured. This is what many sellers have been saying for the past two years, does anyone know of any conflicting information?

Jay Fredrickson

chicagocheap.com

2008 Aug 18 12:33 PM

[hoteljuliet:]

I don't mind how much of the market share they have.....If only they would hurry up and start indexing my site higher in the search results....

AtlantaOccasions.com

2008 Aug 21 10:43 PM