Raw Data Report: BMW, Daimler

Aug.21.08 | About: Daimler AG (DDAIF)

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The 128i Convertible Doesn't Sell Great at BMW Dealerships

In the wake of BMW's recall of vehicles for an airbag problem, Tickermine polled 29 dealerships across the US and asked which BMW model sells best, does your dealership offer specials on trucks or SUVs, are you offering specials on satellite radios and has there been a spike in sales this past month.

41% of those interviewed said the 3 Series sold best. 14% cited the 1 Series, 10% mentioned the BMW Z4 and 7% cited the 128i convertible. 62% of those polled reported selling no SUV or truck deals, and 38% offered some. 76% were offering deals on satellite radio, whiile 24% were not and 52% reported a spike in sales this past month, while 48% did not.

74% of Daimler AG (DAI) Dealers Say Sales are Down this Month

Daimler AG was profiled this week soon after the company launched its Daimler Smart Car for the eco-conscious consumer. Tickermine researchers approached 23 dealerships across the country and asked what is the best-selling vehicle right now, are you offering good deals on SUVs, deals on free satellite radio, and are sales up this month.

We found that the C-Class was selling best according to 61% of those interviewed. 22% cited the SL Class as the best seller. 70% of those interviewed said they were offering no SUV deals, in spite of the outrageous gas prices, while only 30% said they were. But 65% reportedly were offering free satellite radio to customers, while only 35% were not. A resounding 74% said sales were flatter this month, compared with previous months. Only 26% said sales were up.