According to PortalPlayer, which generates over 90 percent of its sales from Apple's iPod, its next-generation chip has not been selected by Apple for use in its new mid-range and high-end flash-based iPods. EETimes reports:
It is unclear which vendor took the design win at Apple... PortalPlayer is expected to see its bottom line suffer as a result of the bad news. The company is developing and selling chips for non-MP3 applications, but it has yet to make a dent in the arena.
Reg Hardware adds:
PortalPlayer chips are currently used in the iPod Nano and the hard disk drive-based iPod. The iPod Shuffle uses a Sigmatel chip....
With a HDD-equipped video-oriented iPod believed to be in the works, Apple may well have decided that it's time to base the music-centric models on Flash.... But there's another, more radical possibility. If Apple is indeed preparing a product that combines an iPod with a mobile phone, it will almost certainly use Flash for storage and would undoubtedly be a high-end offering.
Did Sigmatel Inc. (SGTL) land the big design win?