Macs To Continue Apple's Boom - RBC

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 |  About: Apple Inc. (AAPL)
by: Ron Haruni

Apple’s (NASDAQ:AAPL) business boom continues. The company’s Mac business, which covers several lines of personal computers designed, developed, and marketed by the Cupertino-based company, is showing no sign of slowing down.

RBC analyst Mike Abramsky, according to AppleInsider, in a report to his firm’s clients, projects “massive back-to-school Mac sales” that could result in Apple shipping 3.04 million Macs. If projection proves accurate, this would represent a 44% year-over-year growth for the three month period ending September and a 22% quarter-over-quarter growth - up from the analyst’s previous estimate of 2.8 million for Mac unit sales, AppleInsider reports.

Abramsky’s study also revealed “unprecedented intentions” on part of the consumers, with “34% of respondents intending to purchase a Mac notebook in the next 90 days, while another 30% planed on buying a Mac desktop.”

The strong sales are directly attributed to two factors: the ‘Back to School’ promo for 2008 that offers college students until September 15th - a free iPod touch, $299 value, with qualifying Mac purchase — as well as what’s known as an “iPhone halo effect” where consumers (17% of them in the RBC study) have shown increased tendencies to purchase a Mac after first buying an iPhone 3G.

Abramsky reiterated his expectation on Apple’s global market PC share to reach 4.2% in fiscal ‘09, up from 2.9% in ‘07.

AppleInsider also points out that “Abramsky has been one of the most accurate analysts covering Apple in recent quarters”.