comScore, Inc., a company which provides marketing data and services to many of the Internet’s largest businesses, released Tuesday its June ‘08 ranking of the top online display ad publishers and advertisers, based on data from the comScore Ad Metrix service.
Fox Interactive Media, which owns MySpace.com - a division of Rupert Murdoch’s News Corp. (NASDAQ:NWS), ranked as the top display ad publishing property in June, serving 52.3 billion ad views, grabbing almost 16% market share. MySpace.com accounted for 51 billion of these views. Apparently, having campaign optimization capabilities within the company and the massive amount of data on the advertising, has given MySpace.com the ability to build an effective and powerful ad network.
Yahoo (NASDAQ:YHOO) Sites ranked second in total ad views. Recording 34.7 billion views while claiming 10.5% market share, Yahoo reached 130 million unique individuals with its ads — more people than any other publisher.
Google (NASDAQ:GOOG) Sites ranked fifth - with 5.1 billion and only 1.5% market share.
The top spot as ‘Top Display Advertiser’ in June went to Microsoft. The company, notes comScore, was the top display advertiser in June with 5.5 billion display ad views, due in large part to its promotional campaign for Windows Live Search. The University of Phoenix, an online university, ranked second with 4.7 billion, followed by Experian 4 billion.
Several communications providers ranked among the top ten, including Verizon (NYSE:VZ) with 3.818 billion, AT&T (NYSE:T) with 3.802 billion. Deutsche Telekom (DT) and Vonage (NYSE:VG) came in seventh and eighth, respectively.