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Ad Spending by Medium - May, 2008 1 comment

by: Marketing Charts August 31, 2008    
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Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.

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    The figures for newspaper advertising are way too low. There is now way outdoor exceeds newspapers, nor does cable tv for that matter, unless consumer subscription fees are added in.
    Jay

    chicagocheap.com
    2008 Sep 01 02:41 PM | Link | Reply
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