Online advertising, as a successful platform that facilitates the buying and selling of advertising space on websites; continues to grow rapidly as it attracts more and more web-surfers through the promotion of goods, services, and ideas. Like modern finance, this critical financial internet-component, which now accounts for almost a seventh of all advertising spending and contributes to the majority of revenues for most websites, relies systematically on advanced economic and statistical methods. Based on statistics, consumers are now spending more time online on their PCs, and participation-wise, the numbers are in upward trajectory as additional devices such as smartphones, and televisions are connected to the web.
The Wall Street Journal is reporting that despite the softening economic conditions, spending on Internet advertising rose 20% in the
According to research firm eMarketer, search-ad spending will reach $10.4 billion this year, double what will be spent on display ads.
With search-ads growing faster than display-ads, Google, which controls more than 70% of the
The trend, notes the WSJ - comes as Google rivals Yahoo (YHOO), Microsoft (MSFT) and Time Warner Inc.’s (TWX) AOL have invested billions of dollars in new display-ad technology aimed at delivering more relevant and engaging ads to users on their sites.