Top 10 Web Portal Frontpages: February 2009

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Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

Comments

[jack dee:]

Does visits equal hits or users or what. It is a very poor metric "visits" it that people checking stocks thirty times a day or users logging on to a portal and cruising it for 3 hours?

Also why break up Yahoo and MSN, that does not make much sense.

Also many people use Yahoo and MSN as search pages, is that pulled out, and if not why not include GOOG.

(long goog msft and almost got Yanged)

Mar 10 12:44 PM

[tillman:]

@jackdee: This is a reference point for portals only that display ads when a user visits it. This sort of data is useful to advertisers who want to measure how many people see their ads vs google where user would see ad only when they search for something.

Mar 10 01:00 PM

[wkdavis:]

Can someone explain why Google is not on this graph? I find it hard to believe that mail.com is used as a portal to other sites more often than Google.

Mar 10 09:05 PM