Seeking Alpha
Seeking Alpha Portfolio App for iPad
Finance
(1)

Apple (AAPL) is a total disaster.

There's no denying it now, they had their iPad Mini event yesterday and investors charged out of the stock, dropping it from a high of $633 (which is already 10% off the Sept highs) to close at $613 and that was finally weak enough to get us to capitulate and roll back our AAPL positions to longer-term trades that have less upside but, more importantly, less downside as we are no longer confident they'll be able to turn it around on Friday.

Notice how silly it seems to talk about how poorly AAPL is performing when the chart pretty clearly indicates it's the greatest stock on Earth but that would be the logical conclusion for a company that's on track to earning $43Bn this year, which is $81,811 a minute - more even than what they were tracking to make last month when I set out bottom target at $600 (and that spread is an even better buy now) AND, only 68% of what they are projected to make next year.

We didn't really think it would hit $600 - that was our worst-case but here we are - at the worst case and, since we are no longer able to say with conviction that it can't get any worse, we had to back our short-term plays to something that buys us more time. In that same post we liked Hewlett Packard (HPQ) at $14.30 and at least they are holding that line and we also had a nice spread on that stock in the same post, which is still holding up as a new spread.

In that post I mentioned (as usual) our primary hedge being TZA and the straight-up April $15 calls mentioned there have gone up another .40, from $2.50 to $2.90 off our $2.10 entry (up 38%) - not bad against just a 15-point drop in the Russell (down 2%).

Yesterday, with our hedges already in place (see last Wednesday's TZA hedge and this Monday's DIA hedge) we had the luxury of doing some bottom-fishing yesterday with long trade ideas on TiVo (TIVO) at $9.78, USO at $31.75, AAPL at $623, Chipotle (CMG) at $238 and our last trade idea for the day was SQQQ at $41.20 (that one, of course, is another hedge - always look for BALANCE!) - just in case things kept falling apart.

These are, of course, hedged plays using options for leverage but, as I often say to stock players, if we like a stock leveraged with options - of course we like the straight stock as well - but we'd prefer it if at least you sold the covered calls! This morning we had a wide-ranging discussion in Member Chat about AAPL and a long trade idea for the QQQs $65.39), CostCo (COST) ($95.18), AMD ($2.14) and Universal Bioenergy (UBRG) (0.01). To give you an idea of what we mean by leverage and hedging - here's my trade idea for AMD from this morning's Member Chat:

See how that works? Rather than spending $21,400 cash now in our virtual portfolio to buy Advanced Micro (AMD), we use margin to collect $4,200 in cash against our promise to buy AMD for net $1.58 in Jan 2015, which is 26% off the current price. So the play is self-hedging against a 26% drop, ties up no cash (we have a credit) and can net us a $19,200 profit in 2 years if AMD just goes up .36 (17%). Aren't options fun? If we bought the stock, AMD would have to go up 90% to make the same $1.92 per share and, of course, we'd want to protect it and that might cost us some money anyway.

As I mentioned yesterday, part of the market weakness was a result of Dollar strength and the Dollar climbed all the way to 82.23 yesterday as the Euro was slammed all the way down to $1.92 on the usual paranoia caused by the dysfunctional EU. In pre-market trading, the Dollar fell back below 80 and, if it stays down there, we have a chance for a nice bounce today. Without taking the time to explain our system again (the 5% Rule) - the lines to watch today are:

  • Dow 13,200 is a weak bounce, 13,300 is a strong bounce (we don't become more bullish until we hold strong bounces through the close).
  • S&P 1,420 is weak, 1,430 is strong.
  • Nasdaq 3,030 is weak, 3,060 is strong, 3,000 must hold.
  • NYSE 8,250 is weak, 8,300 is strong
  • Russell 815 is weak, 820 is strong

So we're not going to be in the least bit impressed by any move today that doesn't hold our weak bounce lines and we're still going to be very cautious until those strong bounce lines are taken back. We have a Fed statement this afternoon at 2:15 and then it's all up to AAPL tomorrow night. PMI reports are improving in Asia but falling still in the US and Europe so no help from that data.

Bottom fishing is fun but watch out for the holes in the ice!

Disclosure: I am long AMD, AAPL, CMG, HPQ, QQQ, TZA, USO. (More...)

Additional disclosure: Positions as indicated but subject to change (fairly bullish mix of long and short plays - see previous posts).

From Philip Davis:

USO, QQQ- Phil, thanks for these plays. Out of USO for about 65% gain today and just keeping 1/4 QQQ.

- Ksone88, July 14, 2011  


Phil, You were on the $ today with your calls almost exactly on the turns – Krap kuhn krup (Thai for thank you very much).

- Jomptien, July 14, 2011  


Thanks for the USO directions today. Made it 3 times (up/down/up) for a very nice win.

- Doro165, August 2, 2011  


Phil, I don’t know how I can thank you enough for your guidance this past week. I’m up significantly in my portfolio and I’ve never been so relaxed watching the market panic. Thanks once again for being here for us.

- thechaser, August 2, 2011  


Oil – thanks Phil, got in late at 0.53 on the 38p today, set a sell for 0.75 and took the dog for a walk – 70% gain and more than enough $$ to buy dog food. TZA Aug 35/40 BCS – closed out for a 100% gain in under a month – thanks again for introducing me to these trades.

- CanuckBob, August 2, 2011  


GOOG, NFLX and AAPL all bought last hour Friday. Sold into the excitement the first hour today for an average of 15% on the options. And lots of them. Thanks again Phil for teaching me so well.

- lflantheman, August 2, 2011  


Your board has been fantastic helping the less experienced (includes me) navigate through all the turmoil. The contributions from your members has been well rounded, objective, and extremely helpful. Sans the politics you have built a fantastic community and that is a tribute to you. I thank you and all fellow members for there contributions over the past few days. Fantastic group!

- dclark41, August 3, 2011  


Phil – Not that you dont usually, but you have DEFINITELY earned your money this week. THe recommendations have been PERFECT. Selling into the initial excitement (MULTIPLE TIMES), hedges, everything. Im reading this when I get home from work and want to cry b/c I cant trade at work! I might have to start getting up at 3 AM though to catch those trades bc youre killing it then too! May you and yours have a blessed weekend!

- Jromeha, August 5, 2011  


On Optrader’s section yesterday he was asked how he works with AAPL as an investment. He replied that he just ‘plays with the covers’. I’ve got a separate portfolio where I use primarily this technique over the past 6 months. Up 60% The principles involved are stock selection, patience, patience, using covers to protect profits, rolling covers to maximize premium return, and exiting when covers are gone and stock price is high. Sometimes it’s hard to remember where you learn to do this stuff, but much of it is from integrating principles I’ve learned here with thing I already knew. Thanks for the help on this, Phil and others.

- Iflantheman, August 8, 2011  


Thank God for Phil. A few months ago (April) I didn´t even know what hedging was, and someone recommended I should check out some of Phil´s plays, especially on the retirement portfolio. When I first started to read it, none of it made a blind bit of sense to me, but I stuck with it and gradually began to work through some of the trades to see how it worked. Now I am putting on 5:1 SPY backspreads combined with bear put spreads, entering and leaving positions after consulting the VIX, and engaging in other esoteric maneuvers that are keeping my portfolio above water.

- jmm1951, August 18, 2011  


I took $2 (up 133%) and ran on those USO puts, quite a bit more than the 20 you played in the $25KP. Thank you once again for turning a bad market week into a great personal week. You will be happy to know I am back to cashy and cautious with a few of your favorite longs into the weekend. Thanks to Phil, JRW and all the members who share their knowledge here.

- Dennis, August 18, 2011  


Phil, I just wanted to say thanks for being there. The world needs more of you. Your site continues to positively change my life daily.

- Chasw, October 18, 2011  


GIVE THANKS/PHIL Have not done my 10,000 hours, but a couple of years at PSW, and moved from fishing with a single line to owner of a commercial trawler (metaphorically speaking). Now I fish with many lines. It is amazing when you go over the same information time and time again, eventually it clicks. Like planting trees; being the house, 20% sale items, selling into the excitement. and patience. I just sold an AAPL Jan 12 340/390 BCS financed by the sales of Jan 12 275 Put. The trade was put on one year ago for a net credit and exited five minutes ago for a 49 dollar per contract profit. No point in waiting till opex to see what happens, and I will just sell 10 of those VLO puts to make myself net the round 50. I no longer worry about opex coming as I have adjusted well in time for most positions that go against me. I still make some howlers (RIMM, TBT, TRGT) but I play the percentages and my winners outdistance my losers by many miles. I would never be in this position if it were not for Phil. He is a treasure, pure and simple. The goose that lays the golden egg if we care to listen and practice. Phil, a mighty big thank you.

- Winston, January 5, 2012  


It is amazing how much confidence you engender, Phil………..I knew the 1% a day trades and repeated often were possible as I had done in stretches, and I knew kill zone trades were also possible and 5% to 10% returns per month were very possible with practice, experience and smart risk management all without having to take a lot of risk, but I guess I was talking to the disbelievers and since I have dropped them into my 'why bother to try to explain it' file and come over to the dark side at PSW I feel soooo much more content not only with the returns, but with the company and a comments and the obvious opportunity to learn and learn and learn some more. It all helps the mental and emotional discipline of the trading too. So thanks again.

- Roro, January 11, 2012  


Way to go Phil! Have I said how much I appreciate your site lately! Your ability to teach and your willingless to give others a forum to demonstrate their own skill sets makes your site remarkable. I got great help from you, jmm1951, and Iflantheman (special thanks!) today. Hell, if I have many more days like this I may even be able to sign up for a full year rather than doing it just quarterly. Tomorrow is another day but, fabulous job today!

- dclark41, January 25, 2012  


Phil- I would like to echo the sentiments of dclark41. Joining this site was the best thing I have ever done to aid my growth as a trader/investor. There are so many smart and experienced people here sharing their ideas that regardless what your investing style is you will learn something daily. Thank you and all the regular contributors for your generosity.

- Acd54, January 25, 2012  


Maya, After years of being pretty good at picking stocks I still managed to lose almost as much as I made.All the reading Phil asked us to do as a new member (And everything else I can get my hands on lately) has revealed my Achilles Heal.Good stock picks do not necessarily make money. My problem was swinging for the fences. Since becoming a member Jan 1 this year and getting into to scaling into small trades I am amazed at the steady profit growth I have experienced already while not worrying about getting killed. And having fun doing it.. Phil, Thanks for the education, the help you give and the chance to learn more and get better. Also thanks to all the members who have answered the few questions I had when your not around.

- Ricpar, February 2, 2012  


You are doing a fantastic job. I think most of us our very well balanced and consequently have learned how to manage through these ever so short declines in the market without panic.

- Dclark41, April 5, 2012  


- Ricpar, February 2, 2012  


Phil has some great insight into the market. He's given me a different perspective on the market and I know I'm a better trader/investor because of it. I've been trading options since the late 80's and Phil is right. Unless you know what is going to happen (how can you, unless you have insider information), then do what the smart money does - be the house. Remember guys, we're allowed to sell options. If you're afraid to be short, then do a spread to limit your liability. When I think about the money I've made and lost on options, a good approximation is that I win 30% of the time when I do a straight buy; I win about 70% of the time when I do a spread; I win nearly 90% of the time when I sell naked.

- Autolander, April 11, 2012  


I've been trading/investing since the early 80's (my dad started me out young). I've had seven figure accounts (in the past) and I've done lots of trading, so I can say that I'm a well seasoned investor. Phil is the real deal. His trades make sense and his strategy is sound. He sees things that others miss and he's one of the best at finding price anomalies. When he makes a mistake, he has an exit strategy already planned. He hedges very well and he has an instinct which tells him to go to cash or to be all in.

- Autolander, April 13, 2012