Google's Search Share Rises to 71%; Yahoo, MSN Decline

Google (GOOG) accounted for 71.01% of all US searches in the four weeks ended August 28 - the most ever, and 11% more than its share in August 2007, Hitwise announced. Yahoo (YHOO) Search, MSN (MSFT) Search and Ask.com (IACI) received, respectively, 18.26%, 5.32% and 3.45% of searches.

Only Google recorded an increase in search share both from the previous month and the year-earlier period.

The remaining 46 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.95% of US searches.

Search Traffic to Key US Industries

Search engines - and Google in particular - remain the primary way for users to navigate to key industry categories.

 

From August 2007 to August 2008, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.