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What are the ingredients for a very sick market? Let’s start with the lesions on the surface, like a commodities bubble burst, total financials breakdown, anemic tech sector, and a housing fiasco. Now let’s combine that with the following deleterious symptoms like big volume on down days, gap ups finished off by black candles, and negative divergences in all the time frames. Then let’s delve a little deeper into the internals of the markets, such as a relatively sublime put-call ratio, a VIX with plenty of room to grow, new lows picking up, and declining issues eclipsing advancers.

Normally I would say that you have to look at market indicators with a contrarian eye. When things seem their worst, then a reversal can’t be far down the road. When sentiment is in the toilet it’s time to whip out the glade. But the problem here is that while momentum is pointing down, there’s no capitulation in site. The VIX as I mentioned has not even come close to peaking, in fact it declined a good portion of the day yesterday. And while the bull-bear spread is at 4 percent, the put-call ratio hasn’t even broken a sweat, sitting well below 1.0. What does this all mean? It means there’s no fear in the eyes of the Bear.

So why would I think Apple (AAPL) is so vulnerable? It’s a strong company, with incredible products, healthy sales, zero debt, etc. There’s no denying all these facts. But to the big money trader, none of that matters right now. What matters is that tech is weak, and AAPL is the de facto leader of tech and it can’t hold a bid. If AAPL goes down, what chance does the rest of tech have? Well, traders know they can bring AAPL down to do their bidding, and so they will. The other leaders of tech, like Google (GOOG), Baidu (BIDU), Amazon (AMZN) and RIM (RIMM) even more vulnerable. Bring down AAPL, then any of these other leaders will follow, then the rest will go down like dominoes.

All the bears need to do is bring the S&P south of 1200, and then everything will unravel. Well, AAPL is in the S&P 500, and tech is very prominent there as well. The other dynamic is that the S&P is energy heavy. Energy and energy services are weak as well. Oil is on the precipice of breaking into double digit territory. Yet another piece of the puzzle is financials. This past weekend we had a government seizure of the two biggest financial houses in the world, and the markets shook it off unimpressed. Now we have LEH about to bite the dust, maybe Wachovia right behind them.

Come on folks, let’s face reality. The market is going down, and there’s nothing we can do about it. Well, we could just face it. Then we have a choice, either step aside or ride this thing with reckless abandon. When will it happen? I don’t know, other than to say probably sooner than later.

Disclosure: Short AAPL.

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This article has 89 comments:

  •  
    My biggest wish is that platforms like seeking alpha didn't exist so people like who, who has a specific agenda, couldn't spew your crap to make your point. let's face it baldy, when guys like you start stating the obvious and predicting what will happen next, my money is that you will be wrong almost always. go get a real job somewhere and stop trying to profit by hurting others. be American and go long. stop seeing the glass as half empty or, in your case, completely empty.
    2008 Sep 11 07:09 AM | Link | Reply
  •  
    Stop shorting Apple! This constant FUD, stock backdating nonsense and rumors about Steve Job's health (he's fine BTW) are nothing more than stock manipulation. Go troll elsewhere!
    2008 Sep 11 07:19 AM | Link | Reply
  •  
    You were pretty confident the market had hit "the bottom" I guess if you keep calling every new low the bottom you will eventually get it right ....
    2008 Sep 11 07:19 AM | Link | Reply
  •  
    Tech will move forward and prevail especially the leaders like Apple. Sorry, I'm going with reckless abandon as opposed to your doomsday alternative. The human race is going to push forward and that means tech moves forward unless you're betting on our sooner than later demise. Apple Bulls--Charge full speed ahead and run over these shorts. We'll just buy any opportunity dips.
    2008 Sep 11 08:05 AM | Link | Reply
  •  
    •  • Website: http://CaromTV.com
    I am long AAPL. Yes, it concerns me to see APPL being pushed down. But what makes me sleep well at night is the fact that I know AAPL will exceed its previous high within the next year or two at the most. I can wait. Of course, my potential loss is not infinity, as is your. How are you sleeping lately, know AAPL can explode at the drop of a dime?
    2008 Sep 11 08:25 AM | Link | Reply
  •  
    I wouldn't use the VIX to suss out a bottom. I think the broader marjket will recover when we start seeing fewer bank failures and decreasing home inventory. That will be sometime in '09, if we get Obama; longer if we get war-monger McSame.

    As for Apple: if you need a laotop; you need a laptop and they are the ONLY company that has product worthy of owning. This makes them SOMEWHAT recession-resistant, assuming the economy doesn't sink from recession to Depression.
    2008 Sep 11 08:31 AM | Link | Reply
  •  
    If the economy is going as bad as you predict, money gonna crash too. World civil war is coming, and nothing can protect goods, people, gouvernement, country.

    Did you see the four Horsemen of the Apocalypse?

    Lol
    2008 Sep 11 08:35 AM | Link | Reply
  •  
    The moment you claim you are short apple stock you lost all credibility. Don't you think there is a conflict of interest in your posting?
    Yes market will crash and all, but this is where you buyAAPL not Short it. So do not try to manipulate it down so you get out of your short position. It is people like you that cause the markets to drop like this. No integrity, only selfishness. Why? Because you (and the Shorts) are betting on the demise of companies, the people working there and the big charity funds that own stocks. What could have been a 10% correction becomes a 50% or more drop because of people like you. Explain to me how shorting is fair. It is anti growth.
    2008 Sep 11 08:43 AM | Link | Reply
  •  
    Shorting makes just tendency going faster.
    2008 Sep 11 08:46 AM | Link | Reply
  •  
    why can't u just say ur shorting AAPL because it is a proxy to the markets?

    instead u try to justify ur short by wordy arguments and connecting unconnectable dots... and the icing on the crappy cake is this statement... "traders know they can bring AAPL down to do their bidding, and so they will."
    2008 Sep 11 08:54 AM | Link | Reply
  •  
    So Apple goes down. Congrats to the shorts, its a short term victory. But in Apple case its probably a short term dip and Apple is for sure a long term appreciation play as it goes down its iPod and MAC invation of the PC world, right? Yes. So if you like it at 150, then 140 or 130 is even better. so sell a cash collateralized Put (see link below), pocket the cash, then pick up the stock at the an effective lower cost than its current price later. If the shorts are wrong, you simply pocket the cash.

    www.cboe.com/Strategie...
    2008 Sep 11 09:29 AM | Link | Reply
  •  
    Good luck to you!!! Be sure and buy some protection, you will need it!!! If this is a trade between now and October 1st it is less than a 50/50 since they are at support - not a good trade!!! What do you think all those people in line at the Apple stores were doing besides buying an Iphone? They were looking at all the other stuff and picking up macs, etc... This is the easiest money out there today for a retail investor. If you want to research just drive to the closest Apple store and watch!!! I hope you are right and I can buy more Apple cheap before the next earnings report!!!
    2008 Sep 11 09:37 AM | Link | Reply
  •  
    The end of the world has obviously more drama value than the contrary...the fact is, its never the end of the world, except in the mind
    of those who need to create attention or have put themselves in end of the world situations.
    2008 Sep 11 09:40 AM | Link | Reply
  •  
    Well - sad as it may be - I think he is right.

    Right now the market sucks because the economy is is tanking due to 8 years of a brainless administration, 6 of those were combined with control of Congress, and the last two with virtual control.

    Now we are paying for the Iraq War Deficit and the brainless refusal to rein in the the mortgage feeding frenzy. DEFICIT - DEFICIT - DEFICIT!

    Does not look good folks.

    IMHO

    I am long Apple and wishing I had jumped 6 months ago.
    2008 Sep 11 09:45 AM | Link | Reply
  •  
    in august this horeses Bass said the stock would fly high when the traders returned from vacation --then he offered a SAFE PUT BULL SPREAD ---which also failed --now you tell me --who is this fraud
    2008 Sep 11 09:46 AM | Link | Reply
  •  
    @ firefox2

    You are right buddy - it is not the end of the world.

    But it is the beginning of the Great Republican Recession. And it is gonna be a doozie. I imagine that it will be 3 - 8 years to get out of this one.

    If you look at what he says, he is not doing any Apple bashing here. It is all external factors. And I am afraid he is right.

    2008 Sep 11 09:51 AM | Link | Reply
  •  
    I'm buying more. I like the lower price, especially as it gets down into the 140s.

    Chicken Littles thrive off of fear... "Republicans put us in recession! It's gonna get worse and worse! Yada yada yada!"
    2008 Sep 11 09:58 AM | Link | Reply
  •  
    I like it... they've exhausted the health issue, the stock options issue, the iPod growth is over issue, the MobileMe launch issue...

    ..so now they just say Apple's a great company with great prospects but who's stock is set to go down that will go down because... because because.

    Quite astonishing really.
    2008 Sep 11 10:49 AM | Link | Reply
  •  
    Sorry, if we get that unaccomplished do-nothing, Obama, we are in big trouble. McCain will be 10x better than a worthless socialist like Obama.
    2008 Sep 11 11:02 AM | Link | Reply
  •  
    @ reagan

    Socialist? LOL Where do you get this ridiculous stuff? Listening to the idiots Limbaugh and Savage? the ones who say Sadam Hussein sent the WMD to Iran? Come on! This is lunatic fringe stuff.

    Look - if you don't like his positions on something - fine, disagree. But this nwame calling just means you can avoid the issues. That is how the neo-cons (iread neo"con men") manipulate the people. Just yesll "Socialist!" or "Communist" and 25% of americans plug up their ears to anything else the guy is saying.

    Do you think the economy is better now than 8 years ago? Do you like the sky-rocketing national DEFICIT??


    2008 Sep 11 11:39 AM | Link | Reply
  •  
    ha. brilliant! when this clown shorts you know its time to buy.
    -I have to give him credit though for disclosing his short position
    2008 Sep 11 11:54 AM | Link | Reply
  •  
    "Do you think the economy is better now than 8 years ago? Do you like the sky-rocketing national DEFICIT??"

    People differ about politics. I happen to be of the Obama camp. But two things are clear: 1) the war has not paid for itself. Iraq supposedly has 79 billion in the bank and I DON'T see them at this time repaying us for all the money we sank into the war, right or wrong. I hope the next administration addresses this. 2) The regulators were ASLEEP to allow the bank/mortgage crisis to occur. I ASSUME that most of the said regulators were "Bushies" because he's been in office nearly 8 years.
    2008 Sep 11 12:24 PM | Link | Reply
  •  
    @Liam I have been short for the past few days. My positions are well in the black, and I expect there to be much more downside. You can see my daily calls on my blog: www.zacharybass.com
    2008 Sep 11 12:25 PM | Link | Reply
  •  
    All the things you take for granted with Apple are in danger. At that point $100 per share is even possible. Do I think the stock will get hammered that bad? No, but I'm not in AAPL and won't touch it till $140 and it appears more likely to go there by the day.

    The government has blown it's load. The market is going to go where it's going now unhindered by government intervention. It appears the direction is south. You can get mad or you can get real and sell.

    Just look at it as an opportunity to buy at lower prices. Apple is going to be at $300, it's just a matter of how long. Stop being afraid to miss out on it when it runs up. That's why people get so mad at shorts, their fear of losing out on gains keeps them married to a stock.

    Apple is not a good stock right now. It's just a fact.
    2008 Sep 11 01:26 PM | Link | Reply
  •  
    Obama will be right there w/that other lame ass democrat, Jimmy Carter, as one of the worst presidents ever if he's elected & thank God, its looking like America is waking up & not wanting this socialist running the country. jmmx, keep listening to idiots on Air America & keep your head in the sand like most liberals.
    2008 Sep 11 01:33 PM | Link | Reply
  •  
    Let's see your Apple calls (short, long) against some price charts. Do you have any credibility on calling this stock? Seems like less than a month ago you were calling for a rally....
    2008 Sep 11 02:07 PM | Link | Reply
  •  
    @ Reagan-yes, you're right...Jimmy Carter was a bad President, but unfortunately for your stated position, G.W. Bush has been even worse, and my guess is ( assuming you're old enough) you voted for him twice.

    We have hit the skids in this country partially due to extreme polarization of positions. Now, I just conceded a point to you-that Carter was a bad President. What point will you concede to me?
    2008 Sep 11 02:10 PM | Link | Reply
  •  
    @ Moderation- Bush has been bad in several ways but wonderful in others. I laugh when I hear whiny liberals calling him the worst ever when its not even close to what Carter left Reagan. At least Bush doesn't change his mind when the wind blows like Clinton did all the time. Its amusing when people call Clinton a good president when they can't mention a thing he will be remembered for......except for the blue dress of course. We will see how history judges Bush in 10-20 years. He could end up like Reagan who now is considered to be one of our top 10 presidents of all time.
    2008 Sep 11 02:32 PM | Link | Reply
  •  
    @ reagan

    I do not listen to Radio America. But I never called McCain any silly names.

    Like I said - As soon as this Savage guy yells "Socialist" you guys shut your ears, and refuse to listen to reason.

    Bush is the worst president in the history of the USA. Period.

    The invasion of Iraq is a disaster. A total disaster. It is costing this country about $1 Trillion before it is over. $1 Trillion!!

    Why is this country tanking?
    The DEFICIT The DEFICIT The DEFICIT !! (and I'm supposed to be the liberal???)

    You "conservatives" like to complain about taxes - how come you are not complaining about giving away 10s of Billions of your tax dollars to Cheney's Halliburton and the other contractors? and billions more to bail out the banks?? Talking about Liberal give-aways!

    The war in Iraq is responsible for a major portion of the deficit. It is responsible for increasing the number of terrorists in the world, and it is responsible for the muslim world's GROWING distrust of the USA. Not to mention the deaths of probably over 100,000 Iraqi civilians and over 2 Million refugees, and 4000 American GIs.

    As Bush has bowed down before the alter of deregulation, he has totally abandoned common sense. His administration refused to heed warnings of the impending Mortgage meltdown. This is costing the tax-payers billions of dollars to bail out Fannie & Freddie even when the CEOs who ran it into the ground walk away with 24 Million dollars that eventually will come from the taxpayers.

    Do you think we are more secure when the American banks are bailed out by the Saudis, so that now they own a part of our financial system. Now Americans' banking fees and interest paid will be going to the people who DID support the 9/11 attacks. Is this a good thing?

    Is it a good thing that Americans no longer own our biggest brewing company?

    Is it in our national interest that we owe China billions (or is it now trillions) of dollars?

    Under the Bush-Republican administration the USA is rapidly becoming a third world country!

    Now YOU get YOUR head outa the sand!
    2008 Sep 11 02:49 PM | Link | Reply
  •  
    PS - I did not mean to say deaths of 2 M reffugees - only that there ARE 2 M refugees from Iraq.
    2008 Sep 11 02:51 PM | Link | Reply
  •  
    blah-blah-blah. Democrats approved this war so they are equally to blame. I can't stand Savage & would never listen to the boob. Its called free market capitalism. If you don't like it, leave. Obama will tax the hell out of the people who make this country run & then will give it all away on more government give aways like that boon doggle called healthcare. No thanks. Besides, we all know that democrats make this country less safe (i.e. Carter & Clinton) as they could careless about national security nor our military. There are not more terrorists out there nor do rational thinking Americans care what Muslims think of the US.
    If they're not careful, we will run right over their country next......
    2008 Sep 11 03:07 PM | Link | Reply
  •  
    You clearly are not a rational thinking american if you do not care what the muslim world thinks of the USA. THEY are the ones who fund the terrorists.

    Democrats did NOT approve the war. They were blackmailed into "standing united against Hussein's WMD" Bush assured the Dems that he would not invade Iraq unless absolutely necessary. But he lied and invaded anyway -which was his plan from before he was elected. He lied about the WMDs they never were there. The whole thing is one massive FAIURE - just like he FAILED to prepare for Hurricane Katrina (or is that that Clinton's fault too) - just as they FAILED to appropriately regulate the banking industry.

    This is the "not my fault" administration. Whatever goes wrong - blame Carter and Clinton.

    Gas prices too high? Don't blame the oil president - blame someone else. No WMDs? not MY fault! Not prepared for Katrina? not MY fault. Mortgage crisis?? not my fault. The problem with Bush is that he is to much a coward to take responsibility for his FAILURES. And damn it - they are his and the other stupid welfare-to-the-corpora... republicans!
    2008 Sep 11 03:25 PM | Link | Reply
  •  
    Gas prices are not his fault. Silly argument just like the stupid one about Cheney & Halliburton. no WMD's? Guess everybody else "lied" too.
    Yes, Katrina was horribly managed but past presidents down to Ford neglected to address the horrendous levee system. Mortgage crisis? Hardly his fault. Once again, failed arguments from a frustrated liberal.
    Probably upset because you realize that Obama isn't going to win the election. THANK GOD!!!!!!!

    2008 Sep 11 03:47 PM | Link | Reply
  •  
    What you forget is that Apple is a world wide seller of computer and multimedia products. And with the iPhone going global their market is expanding. The U.S. recession will just be a blip to their financials. After 8 years of Bush, the U.S. is no longer the economic engine that drives the world economy. Apple seems to have seen that, while a lot of other companies cling to the past.
    2008 Sep 11 03:57 PM | Link | Reply
  •  
    Apple closed UP. Ha.
    2008 Sep 11 04:01 PM | Link | Reply
  •  
    @ reagan

    I am sorry for you - you are still in denial.

    Gas prices ARE Republicans fault:

    1- They refused to extend efficiency limits to SUVs.
    2- They CUT solar credits way back in the Reagan admin.
    3- its the DEFICIT

    Big deficits = countries loose confidence in dollar --> dollar goes down --> gas goes up

    The war has a lot to do with it too. It is a major cause of the deficit. It is the war that half the country wanted but never wanted to pay for.
    2008 Sep 11 04:13 PM | Link | Reply
  •  
    Ever heard of "drilling?" No, democrats are to blame for the new energy crisis just like the last one under that idiot, Carter.
    2008 Sep 11 04:20 PM | Link | Reply
  •  
    I see - Carter was responsible for OPEC?

    Drilling in ANWAR would not solve our problems: short term because it would take to long to come on line, long term cause there just is not enough oil there to make that big of a difference.

    You need to get it through your head - the American people do not want to mess up the last remaining true wilderness in this country. That is what the people of America want.

    If the Republicans would just stop giving money to the oil companies, and invest in renewable a fraction of what they spend on oil and nuclear, then we would
    1- not be dependent on Arabian oil, and
    2- Drastically reduce the amount of greenhouse gasses we produce without any subsidiary pollution.

    Or do you not believe in global warming?
    2008 Sep 11 04:40 PM | Link | Reply
  •  
    At this point Apple has about $25 in cash per share and no debt. they have a trailing P/E of 29. Discount the cash and the P/E drops to the 24-25 range. Considering their growing market share, I would say that at these prices, Apple is actually now something it has never been in the years that I've owned the stock: A value play.
    2008 Sep 11 04:43 PM | Link | Reply
  •  
    Man made global warming? Uh, no. Junk science being peddled by that sore loser, Gore."last remaining true wilderness in this country?". You must be joking. ANWAR is isolated tundra that no one & I mean NO ONE would lose any sleep if we were to drill. Get a grip. We are at least 20 years away from getting anything from alternatives. Get moving w/more drilling, more refineries & of course, nuclear energy. My God, even old Europe has thousands of nuclear reactors throughout the continent. God, take off the blinders, fool.
    2008 Sep 11 04:59 PM | Link | Reply
  •  
    Sorry man - but if you still refuse to accept the fact that man is causing global warming then YOU are the one with the blinders. Wake up and see reality dude.

    All you are doing is offering more excuses for Bush. EXCUSES EXCUSES EXCUSES. The Republicans sound like a bunch of middle school kids "Gee teacher - the parakeet ate my homework" But there are too many americans who will believe anything that Karl Rove throws at them.
    2008 Sep 11 05:20 PM | Link | Reply
  •  
    The late session bounce was apparently caused in part by a published report that the Wall Street Journal cited, that there were a number of companies kicking the tires of Lehman, including BofA. But after the market close BofA said they weren't interested, and GS backed off too. The bump may have been assisted by Oil hitting a nearly 6 month low, and short covering on beaten down sectors.

    I'm not so sure how much credence to put into this bounce.

    2008 Sep 11 05:26 PM | Link | Reply
  •  
    I teach television post-production. My company just invested $200,000 in new Mac facilities. Almost all the kids are buying iMacs within a few months of starting college because they realise how much better they are than PCs. Most of them own iPods, some iPhones. I can assure you that the young generation shows no sign of abandoning its passion for all things Apple. Maybe shares will dip, but they'll bounce back stronger, sooner or later. I'm keeping my Apple shares.
    2008 Sep 11 05:31 PM | Link | Reply
  •  
    It takes a brave man to write about Apple with all the crazies waiting to jump on anyone who dares do less than praise it to the hills. I hope you continue to "call 'em like you see's 'em". Now and then even we Apple investors need to hear the truth.
    2008 Sep 11 05:33 PM | Link | Reply
  •  
    It takes a brave man to write about Apple with all the crazies waiting to jump on anyone who dares do less than praise it to the hills. I hope you continue to "call 'em like you see's 'em". Now and then even we Apple investors need to hear the truth.
    2008 Sep 11 05:34 PM | Link | Reply
  •  
    " When will it happen? I don’t know . . ." & " I'm not so sure how much credence to put into this bounce." So, you're just guessing like everyone else. Don't get me wrong, nobody can know these things. But, loaded phrases like, "Apple investors, put on your CRASH helmets" makes it sound like you actually know some terrible piece of hard news. Maybe short-seller disclosures should be part of the headline.
    2008 Sep 11 05:52 PM | Link | Reply
  •  
    Actually, I'm not but if that makes you feel better, so be it. Probably another Obama idiot who has no clue how the world works like jmmx.
    btw, jmmx,You only wish you had a Karl Rove on your side. The guy knows how to win unlike dolts like you.
    2008 Sep 11 05:55 PM | Link | Reply
  •  
    Ya see, in the face of real arguments - you resort to insults.
    The Republican way!

    Got to agree with you on the "knows how to win" part. Rove sure does, and the Dems keep loosing cause they are too naive to understand it.

    Always thought his first name was interesting - Karl - just like in Marx. They both believe in the dictatorship of the proletariat. marx by force, Rove by propaganda.
    2008 Sep 11 06:01 PM | Link | Reply
  •  
    Weak comparison but to be expected from a bleeding heart......
    2008 Sep 11 06:10 PM | Link | Reply
  •  
    insults insults insults

    when logic fails - insult!

    Someone suggested a bumper sticker:
    There are two types of Republicans - rich ones and SUCKERS
    2008 Sep 11 06:25 PM | Link | Reply
  •  
    Insults? Call them as I see them.......truth hurts sometimes.
    2008 Sep 11 06:30 PM | Link | Reply
  •  
    what? "bleeding heart"

    just another way of writing off another person without haveing to think about what they say.
    2008 Sep 11 06:37 PM | Link | Reply
  •  
    Zack,

    In response to:

    "The late session bounce was apparently caused in part by a published report that the Wall Street Journal cited, that there were a number of companies kicking the tires of Lehman, including BofA. But after the market close BofA said they weren't interested, and GS backed off too. The bump may have been assisted by Oil hitting a nearly 6 month low, and short covering on beaten down sectors. . . I'm not so sure how much credence to put into this bounce,"

    how do you explain the stock trading up $.50 - $.70/share after hours?
    2008 Sep 11 08:43 PM | Link | Reply
  •  
    Oh Lord, You people are ridicules, The GOP did not cause all your problems. People get over it. The sub prime mess was from ignorant home buyers who took out jumbo loans more than their paycheck could ever support and it is also the fault of greedy lenders who gave these loans. All Americans who live their lives of credit cards and loans have caused this. I know people who literally live off thier credits and the use one card to pay off another. Terrible. Well the time to pay the piper ha arrived...
    Next when you mention the war keep in mind who attacked who on 9/11. Also keep in mind that we did get Saddam Hussein who is just as bad os Osma Bin Laden. If we didn't help get Iraq straight, Iran was on the waiting lines to take control and that would be a disaster.
    Bill Clinton had Osama Bin LAden and could have had him caught but since he opted out, 9/11 was left on the new President, Bush.
    Clinton balanced the budget??? YEah right, why do you think Social Security was drained? It is easy to balance one budget and leave another with an I OWE YOU. The wonderful market in the Clinton years was a big lie and false sense of prosperity, remember the days before the DOT COM BUBBLE? Yes any stock would rise hundreds of dollars and yet not even have 1 established earnings report. All Clinton did was hand over a recession......

    Also Democrats please remember things were not so bad before 2006. Then it was you, the Dems who took control.....

    CAlling MCcain a a warmunger? If I recall Hillary's last plea to get votes was " If I am President we will attack Iran with a Nuclear attack"
    don't remember here is the proof.........

    www.youtube.com/watch?...

    FAr as Apple goes, yes the bears are shorting, but watch the short squeeze when earnings come out. Nothing to fear from Apple

    The bears want you to believe that all those thousands & thousands of people who waited in lines for hours all across the nation just came to look at the
    I Phone and had no intentions to buy one, right? LOL think about this

    Oh yeah what about all those Macs, Powerbooks, I Touch etc
    Why do you think software VMWare took off so well? Because it allwoed Windows users the ability to run their windows programs right on a MAc with out having to reboot. More and more people are switching to MAcs because they are stable and don't have all the issues like Window PC's do. Apple is also not only media freaks but they are more and more coming into the business fields and replacing the boring PC.....

    That is why the only stupid thing the bears could come up with was the a lie that Steve Jobs is Dead....Nice Try....

    I remember early in the year when everyone said Google was over
    and the stock would be worth mid 300's, yep thats why when they had earnings they blew estimates and the stock burst over $150.00 in a couple days

    Just read fundamentals people and avoid the fear raids....
    Good Luck to All

    2008 Sep 11 10:48 PM | Link | Reply
  •  
    One last point, to all those who want Obama because he will get even with the rich, all I have to say to you is why are you investing? You think Obama is gonna help the markets? If perhaps Obama did get elected I would advise you to lock in your profits because the sell off on DEC 31 will not be pretty. People will want to make sure they get the 15% capitol gains guarantee .......

    Then in 09 you can watch your job go bye bye, besides corporations
    will want to make sure to keep expenses down to cover Obama's big tax hikes

    But thankfully MCcain will get the house!
    2008 Sep 11 10:56 PM | Link | Reply
  •  
    I really don't understand how people try to forecast stock prices day-to-day, week-to-week, or even month-to-month. As many have pointed out Apple is a well managed company with great financials, great products and plenty of room to grow market share for their computers and the iPhone if not the iPods. Long term if they continue being well managed and continue innovating as they have for years then you have to expect that sales will increase and that share prices will increase with revenues. However, how do you say that due to this news or that Apple stock went up or down a few dollars? Did you go out and interview everyone who bought and sold shares today?

    It reminds me of when I used to listen to the Detroit Tigers baseball games on the radio. Ernie Harwell had this thing that when a foul ball was hit into the stands he would say something like "A fan from Royal Oak, Michigan caught that ball." or "A fan from Wyandotte, Michigan just fielded that one." I always wondered how he knew.
    2008 Sep 11 11:56 PM | Link | Reply
  •  
    Neutrino,

    I'm with you. Zach Bass spends the majority of his time trying to explain what has already happened, and usually what he comes up with is either the simplest explanation he can find or some mumbo-jumbo about chart patterns that foretold the action.

    What he needs to be doing is giving up on this short or near term tea-leaf reading and determine the safest place to put his money for the LONG TERM. Then act on the plan and keep an eye on his assumptions. Oh sure, he will tell you that he does that while simultaneously limiting his risk ("capital preservation", he says) by hedging with options... but in the end, he always uses mumbo jumbo to support his assertions. And at the end of the day, 5 years from now, my assertion is that I will be better off staying long AAPL than trying to whip around with the trends in the chart. "Whipsaw", is more like it.

    Thompson
    2008 Sep 12 12:28 AM | Link | Reply
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    When I first stumbled across this guy he was trying to out cramer...cramer. He posted incessantly on the aapl boards and I felt sorry for him because fellow aapl message board posters really gave him a bad time, e.g., "baldy," "idiot," etc. He was accused then of being a secret short, a trader who would play the psych 101 game of scaring investors when he was short and pumping aapl when he was long. Guess what, I now join the aapl message board members who accused this guy of ALWAYS TALKING HIS BOOK. Hey Bass, I have met Jim Cramer and you sir are no Jim Cramer. Fool me once shame on you, fool me twice, shame on me.
    2008 Sep 12 12:38 AM | Link | Reply
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    adoni

    1- I never called McCain a war monger
    2- Her support of the Iraq war is precisely why I did not support HC

    You are trying to avoid responsibility once again - this time for the Mortgage crisis. You are trying to pass all the blame onto the home buyers. But the truth is that most of them were sold a bill of goods by loan agents who encouraged them, many with false or misleading promises. In the end, these financial institutions made loans to people who deserved them, but did not have the capacity to repay them under the given terms. Would YOU have made a similar loan to some of these people? I don't think so. Yet the banks did so when they should not have. Period. There USED to be regulations that prevented this kind of thing, but they either were thrown out or ignored by the Republican admin. Period. All the ensuing foreclosures would then be only the problem of the borrowers, the banks and their share holders, except that :
    1- Many of the loans were deceptively packaged and marketed to other institutions and the public, and
    2- Now all free-market, laissez-faire types have come to the taxpayers with their hands out say "help me, help me!"
    3- In any case - the irresponsible frenzy was so great, that it is taking the whole economy down with it. (Witness this article).

    As for Iraq - nobody claims Hussein was a fine fellow. But if he was so terrible, then why did the Reagan Admin - along with Mr Rumsfeld - support his invasion of Iran? And while we are on the subject of Pres. Reagan, why on earth did he ever call the Taliban "Freedom Fighters" Fact is - if we did not support them, then perhaps 9/11 never would have happened! And yes - there WERE people AT THE TIME who questioned the wisdom of supporting these extremists.

    As for Iran ready to take over Iraq... what planet do you live on?? I thought the rightwing line was that Hussein - just before the US invasion - sent all the WMDs to Iran. now you tell me if we did not invade then Iran would have??? pleeeeeease!

    The poinit is - if we had not invaded Iraq nothing terrible woullld have happened, 100,000 Iraqi citicens would still be alive, we would not have provided al qaeda with the greatest recruiting/training ground they could have hoped for, 4000 american GIs would not be dead and thousands more wounded, we would not have lost the trust of so many of our friends and allies, we would have saved $1 trillion, and we could have concentrated on Afghanistan and just maybe have captured Bin Laden.

    Two things sure - Hussein did not have any weapons of mass destruction, and Hussein had absolutely nothing to do with the attacks of 9/11.
    --
    The dotcom bubble was a thing of the market place, the Clinton admin had nothing to do with promoting it. Additionally, the public did not have to dish out scores of billions of dollars to bail it out. The mortgage crisis is a total failure of the regulatory system that SHOULD have protected against such a thing, Bush again (and all of congress) are play around here, as the bill for all this will not come due until next year (or even later) and it will be huge. In fact - there were many who DID come to the Bush administration several years ago warning about the already ballooning crisis. But they ignored it. (Moyers had a good piece on how it has destroyed Cincinnati)


    Your argument seems to be "The dems are responsible for anything bad that happened AFTER they left office, and as soon as they achieve a small majority in congress even with the Rep president - then they are responsible for all that follows" GIVE ME A BREAK!

    AS if the dems have control of the country now? Ever hear of presidential veto?

    Another "Not my fault," line!







    2008 Sep 12 12:44 AM | Link | Reply
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    Zack wants you all to put on a helmet because after reading his self-serving mush you will probably fall off your chair or want to smack your head against the wall in disbelief.
    2008 Sep 12 12:46 AM | Link | Reply
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    Every time AAPL goes up, its good news about AAPL.
    Every time AAPL goes down, there is no news about AAPL, its something like Bear Stearns or Lehman or oil prices or somebody just making stuff up.

    As long as consumers are still buying Apple stuff by the truckload, eventually rationality will take hold and there will be some nice returns in the stock. Let the momentum traders have their moment. You can splash the water around all you want, but if the water is rising, you can't hold back the flood.

    Personally, I don't much believe in momentum. To believe in that would imply that you think that prices have mass. ;-)
    2008 Sep 12 01:53 AM | Link | Reply
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    I'm with you jmmx. Your well informed statements are appreciated. "Reagan" is completely out-of-touch with reality.
    2008 Sep 12 03:20 AM | Link | Reply
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    wintermute

    Thanks man - means a lot to hear that.
    2008 Sep 12 03:29 AM | Link | Reply
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    This is a serious opinion piece? It reads like the kind of crap one would find on a Yahoo message board, where it seems like traders and unspecified "big boys" are all always on the verge of some huge coordinated market manipulation, or so the nitwits there tell us. Did SA's editors all quit or something?
    2008 Sep 12 11:19 AM | Link | Reply
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    Jimmx,

    You keep going on about insults the Republican way

    So is Obama's only lash back is to use
    "LIPSTICK ON A PIG"
    is this all he has on us???

    oooooo the GOP is soooooo scared, LOL
    Here is to your FEAR Factor

    F- False
    E- Evidence
    A- APPEARING
    R- REAL



    2008 Sep 12 11:37 AM | Link | Reply
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    Unfortunately my follow-up article was not published here. I still think we're going down to test 1200 on the S&P. Here's the follow-up to this article:

    tinyurl.com/4uhlwp

    -zach
    2008 Sep 12 11:42 AM | Link | Reply
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    Zach has a point about the validity of Apples weak stock price. Apple's stock price usually rises going into the holiday season beginning in the summer. It so far has broken that pattern this year, not a good sign if you are long the stock. Don't know about shorting at these levels because you have to be prepared for some violent snapback bounces. I would be a better buyer at 146 than a seller.
    2008 Sep 12 11:57 AM | Link | Reply
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    @squawk, I rarely pay attention to after hours trading. It's mostly noise, unless there was a significant event, like an earnings call or product announcements.
    2008 Sep 12 12:49 PM | Link | Reply
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    Hey reagan,

    Reagan was a really lousy actor until he became President!!

    2008 Sep 12 12:54 PM | Link | Reply
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    Adoni -

    Please read Obama's "lipstick" quote IN context. There was NEVER any mention of Palin in the quote NOR the surrounding paragraphs. It was ALL about MccCain's policies. It is also the identical quote that McCain used referring specifically to H Clinton's policy some months ago.

    So pleae stop cherry-picking quotes then changing the context. Why is it that McCain can ralk about specifically one woman's policies yet he is NOT sexist slur, while Obama makes the identical comment - never mentions Palin - and yet that IS? GIMME A BREAK!

    As for Iraq. I agree that Hussein was a murderer and got what he deserved.

    HOWEVER - there are lots of other murderers who could fall into that category. Should we be attacking them? I think it is a bit safe, self-serving, and arrogant when WE decide that 100,000 civilian deaths, probably over a million civilian injuries, and 2 million refugees of Iraqis is a fair price for THEM to pay for freedom from their dictator. Especially when we have no evidence that the new government will refrain form doing the same - only to different set of people.

    Next - If our intention was to remove SH from power, then why didn't Bush come to the American people and say exactly that? Why did his administration have to fabricate a false justification - and the intelligence community was well aware that all the justifications had already been proven false - so why did he have to fool the American people into accepting the war? To me the answer is clear - there is no way that the American people would have signed on to such a foolhardy enterprise if we were not scared into it by false threats of WMDs.

    The American people need to learn that we are part of a world that has laws that work (perhaps imperfectly) to provide protection to all - ourselves included. WE need to respect those laws as well! We need to be part of a world of laws. Not a rogue nation that throws its weight around.

    Finally - I wish all those people who CLAIM to support the war would actually support it by:
    1- paying fro the damn thing so that the deficit does not balloon, and
    2- go over there and fight it! All these 20-30 year old guys who sit on the tailgates with yellow ribbons drinking beer while a FEW real patriots have to go for 3rd and 4th terms and we need to pay contractors $1000 / day to do the work that they refuse to do! I am sickened by these COUCH POTATO PATRIOTS!

    2008 Sep 12 01:16 PM | Link | Reply
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    Worthless commentary and I'd like my 4 minutes back please. Ray Charles can say that Apple is leagues ahead of new technology adoption... Windows [bleep]ta?

    Apple is the only alternative desktop computing platform that is supported.

    Good bye MS, hello Apple, get used to it while you are bent over pulling up your pants in the short term.
    2008 Sep 12 01:19 PM | Link | Reply
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    The guys bashing short sellers or guys who come up with the idea that maybe this stock should be sold are usually self proclaiming idiots. They know little about the markets or trading and don't seem to even grasp the most basic things. For example I bet 50% or more of the short seller bashers have no clue that when there is a short sell their is a buyer on the other side, otherwise there is no transaction. Short sellers provide liquidity and the only thing they can do after selling the stock is to do nothing or buy it back. Short sellers actually provided a bullish bias if they are wrong on their thesis or their timing. To my eyes it may be little late to short sell AAPL. It was a much better sell around 175 in August, unless we have a longer term bear market. We might? Who knows?
    2008 Sep 12 02:22 PM | Link | Reply
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    Voilatily Index is moving up and a intermediate bottom in stocks will present itself very soon if not already did.
    2008 Sep 12 02:52 PM | Link | Reply
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    A lot of dumb mfers own Apple apparently. You can put up one post on Seeking Alpha on Apple that has a picture of a mac and it would have 1000 comments. u have one well written analysis on some unknown co, nobody will read it. too funny.
    2008 Sep 12 03:22 PM | Link | Reply
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    Adoni, don't respond to jmmx. The guy likes to say we "cherry pick?"
    My God, you ripped him a new one & I enjoyed immensely! Just loved is weak ass attempt at trying to implicate Reagan w/Huessein. That clown probably reads The Daily Kos & Moveon.org to get his facts. What a clown. Blaming the mortgage mess on Bush.......ridiculous. That & of course he's to blame for gas prices....what a joke.
    2008 Sep 12 06:32 PM | Link | Reply
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    obs looked slim this week.Part of being a CEO is making "full disclosure"and it is clear Jobs ha not done that.My friend has been short at 1180 covred around 135 and got short agan near 180. Jobs health is in question.If hes ok he owes it to the shareholders who he WORKS for to say so.
    2008 Sep 12 08:00 PM | Link | Reply
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    It's too bad that the comments on so many blogs these days always seem to turn into political rants, even when the original post had nothing to do with politics.

    It's also sad that when someone like Zach puts up a negative opinion he/she gets flamed. It's just an opinion folks. And that is what discussion is all about. If you like AAPL I'm sure a lot of people would be interested in your reasoned analysis. In fairness to readers, it would be nice for anyone stating a position to say whether they are long or short.

    I currently have no position in AAPL, although I trade it both up and down at times. It clearly has been weak recently, but I do think it is at or near support and is due for a bounce. If it does break below 145 I look for it to go down to the 115-130 area.
    2008 Sep 12 09:23 PM | Link | Reply
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    AAPL is one of those stocks like V where owners can not accept any commentary that does not confirm their dreamy idea that it will only go up in value. It is an object lesson to investors not to "fall in love". Check the charts guys, no stock is an unending stairway to the stars. Investing is not a faith based activity. And Seeking Alpha is not so influential that someone with a contrary point of view will move the market. Sure you are angry and disappointed that "your precious" is losing value. Don't take it out on the folks describing the story.
    2008 Sep 13 12:10 PM | Link | Reply
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    MSFT is the safe investment people!

    Take it from the ultimate insider.
    2008 Sep 13 01:52 PM | Link | Reply
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    Reagan

    Did or did not S Hussein invade Iran in the 80's?
    Is it true or not that the Reagan admin tacitly supported Iraq at this time? (ans: Yes they did)

    These are simple facts that cannot be denied no matter how much you try to hide from them.

    Was there a financial crisis in the S&L industry during the Reagan admin? YES! Did it result ini a multi billion dollar bailout by the US tax-payers? YES IT DID.

    YOU may like giving BILLIONS of taxpayer dollars to corporations to bail them out of messes that they got themselves into while the Republican appointed leaders of the regulatory agencies looked the other way or the industries were irresponsibly de-regulated. But I do NOT and most Americans are not happy with this corporate welfare - this socialism for the socialites.

    The response you right wingers always have to the truth is to try to denigrate the messenger. When you cannot argue against the facts, you pitifully disparage the sources, even when you do not know who the sources are. You just make up silly rationales for ignoring what other people say. This is inherently unpatriotic as you mindlessly turn over you thinking to those who are trying to manipulate you, such as Limbaugh, Savage, and Rove. In lock-step you march blindly forward repeating their mantra-du-jour while the country goes down the tubes.

    2008 Sep 13 09:23 PM | Link | Reply
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    No shit, we "tacitly" supported Iraq during their war w/Iran. Who do you think we would support, fool? Talk about "mindless". Please, go away & go push that other empty suit, Obama to other "mindless" twits who believe your drivel.....
    2008 Sep 14 12:40 AM | Link | Reply
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    Reagan

    That is exactly the point. WHY should we have supported a dictator who unilaterally & unprovoked invaded another country??? THAT WAS WRONG. Not only wrong - it was IMMORAL! We should have condemned the invasion that ultimately caused the deaths of half a million people.

    The Republicans continually make very bad geo-political decisions and these decisions come back later to haunt us. The Taliban were NEVEER freedom-fighters. But the Reagan administration blindly ignored common sense and supported them. Now look at the mess we have to clean up. Same with Iraq.

    Like I said - republicans when faced with facts always resort to name calling. So childish!
    2008 Sep 14 04:17 AM | Link | Reply
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    From Wikipedia - This shows how the Reagan administration was involved in helping S Hussein to produce chemical weapons.

    Now taxpayers have to pay $1 Trillion to clean up that mess. Notice that Donald Rumsfeld was the special envoy to the Mideast - there is a photo of him shaking hands with Hussein himself. WOW - what a good decision that was!

    "According to retired Army Colonel W. Patrick Lang, senior defense intelligence officer for the United States Defense Intelligence Agency at the time, "the use of gas on the battlefield by the Iraqis was not a matter of deep strategic concern" to Reagan and his aides, because they "were desperate to make sure that Iraq did not lose."[13] Lang cautioned that the Defense Intelligence Agency "would have never accepted the use of chemical weapons against civilians, but the use against military objectives was seen as inevitable in the Iraqi struggle for survival. Despite this claim, the Reagan administration did not stop aiding Iraq after receiving reports affirming the use of poison gas on Kurdish civilians.[14][15]
    "

    "On 25 May 1994, The U.S. Senate Banking Committee released a report in which it was stated that "pathogenic (meaning 'disease producing'), toxigenic (meaning 'poisonous'), and other biological research materials were exported to Iraq pursuant to application and licensing by the U.S. Department of Commerce." It added: "These exported biological materials were not attenuated or weakened and were capable of reproduction."[20]

    The report then detailed 70 shipments (including Bacillus anthracis) from the United States to Iraqi government agencies over three years, concluding "It was later learned that these microorganisms exported by the United States were identical to those the UN inspectors found and recovered from the Iraqi biological warfare program."[21]"

    en.wikipedia.org/wiki/..._support_for_Iraq_duri...


    2008 Sep 14 04:29 AM | Link | Reply
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    I really could care less what you think about Reagan or the republican party for that matter. 9/11 was all planned on Clinton's watch & finally executed 8 months into GW's first term. Democrats are notorious for being such pussies when it comes to our national security & its well demonstrated by lame ass Carter & the inept Clinton. Wikepedia, is known to slant left when it comes to their "facts", Einstein. Whether you like it or not, Reagan is considered to be one of our top ten presidents of all time. Something the rapist will never be equated to.
    Poor Bill. Always will remembered for disgracing the office & of course be known for that darn "blue dress!"
    2008 Sep 14 01:20 PM | Link | Reply
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    "pussies on national security"

    Squawk, Squawk, Squawk, - parrot the right-wing propaganda. Then you do not have to think. Not sure how anyone could have found terrorists over what they were thinking. We DO know that prople in FBI/CIA went to C Rice and she ignored them. But no - the dems are responsible for anything during their administration, and anything that happens AFTER their administration, and the republicans never take responsibility for anything! Like I said above they are the "It's not MY fault" party.

    I think it is about time we get in a party that is responsible.
    2008 Sep 14 04:19 PM | Link | Reply
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    Apple is in an enviable position. Once the market recovers they'll be stratospheric.
    2008 Sep 14 08:58 PM | Link | Reply
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    Yea, responsible for 9/11 is what the loser democrats are! Democrats responsible? Sounds oxymoronic!
    2008 Sep 15 10:46 AM | Link | Reply
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    Reagan

    Only moron here is you.
    2008 Sep 15 01:51 PM | Link | Reply
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    No jmmx, you are liberal twit, plain & simple.
    2008 Sep 15 01:57 PM | Link | Reply