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AAPL WEEKLYFinally all that silliness is over!

After falling from $705 all the way to $585 on the initial announcement last night, common sense was re-established and Apple (AAPL) floated back to $610 after hours - down a nasty 13.4% from the top (see Dave Fry's chart) but still up 50% for the year and, since we began the year at $400, ran up to $700 (+300) and then did a nice 33% retrace to $600 - we're not at all uncomfortable loading up on AAPL here.

Sure people were disappointed that they "only" made $8.67Bn this quarter and that they project to "only" earn $11.7Bn next quarter but their market cap is down to "just" $571Bn but that includes $121Bn in cash and marketable securities so really they are being valued at $450Bn, which makes the projected $45Bn worth of income for 2012 a 10% return on your AAPL investment while next year's projected $52Bn (15% bottom-line growth) will drop the p/e to 8.65 after taking that cash hoard into account.

Maybe I'm old-fashioned but that seems kind of cheap - especially when compared to something like Amazon's (AMZN) generous p/e estimate (because they are actually losing money at the moment) of 271. In fact, AAPL lost AMZN's ENTIRE market cap in this drop, which is really amazing because AAPL makes more in profits than AMZN has in total sales last year ($48Bn) yet AMZN is priced at over 30 times AAPL's value. I'm not going to badmouth AMZN (because we sold short puts on them) but I will just put it to you that you might want to consider that AAPL may be slightly under-priced at $600 (we're long on them too).

To that end, at PSW we have decided to start an AAPL Money Portfolio. Much like our very successful and very popular FAS Money Portfolio, we'll be setting up a virtual portfolio aimed at taking a long-term bullish position on AAPL and then collecting a weekly income by selling front-month (or front-week) puts and calls as we move up and down in the channel, which should stabilize a bit now that we've finally had some earnings.

Speaking of channels - I mentioned on Wednesday morning that we had no reason to turn bullish until and unless our weak bounce levels held and we made if over our strong bounce levels and yesterday, despite the good opening in the Futures, we once again failed to break over weak bounce levels so we took immediate action in our morning alert to members, where I made the following suggestions for bearish adjustments:

AMZN WEEKLYWe shut the Nikkei trade early this morning as it dropped 200 points to 8,925 (up $1,000 per contract) and the Nikkei was still at 9,075 after AAPL earnings and held it through 10:20 last night so, as I said, it's a fantastic way to play a late hedge as the US indexes had flagged failure long before that. While we took the money and ran on that one, we're not quite ready to go long yet as we are STILL waiting for at least our weak bounces to cross.

TZA we discuss all the time and we love using that one for a hedge whenever we get nervous while the QID spread was necessary because we had a lot of long plays on AAPL and AMZN in our $25,000 Portfolios and couldn't afford a naked loss. As it is, we're extremely pleased with last night's results - especially AMZN, which burned us so badly with its snap recovery last earnings that we learned our lesson and cashed our shorts ahead of earnings and went long into last night - because it just doesn't seem possible to scare away the AMZN faithful.

8:30 Update: Looks like we won't get to cash in our QIDs with a big profit because the GDP report for Q3 came in at 2% vs 1.3% in Q2 and 1.9% expected and our futures are swinging back to even. Keep in mind that 2% is an annualized pace as was 1.3% so Q3 had to do a heck of a lot of heavy lifting to pull the first 6 months up from 1.3% to 2% (roughly 3.4% for the Q on it's own) so don't let the MSM try to convince you this is not evidence of a recovery that backs up the improving jobs numbers they told you to ignore - it's all part of the media effort to paint Obama as being bad for the economy - something that is simply not true.

Real Personal Consumption was up 2% in Q3, 0.5% better than Q2 and Durable Goods were up 8.5% after falling 0.2% in Q2, Non-Durable goods jumped 2.4%, 4 times the 0.6% recorded in Q2 but Services slowed to 0.8% from 2.1% last Q. The housing recovery marches on as Real Residential Fixed Investment jumps 14.4%, up from 8.5% last Q and even the Government finally spent some money, up 9.6% this quarter after decreasing 0.2% last quarter.

Our Current-dollar GDP - the market value of the nation's output of goods and services - increased 5.0 percent, or $190.1 billion, in the third quarter to a level of $15,775.7 billion. In the second quarter, current-dollar GDP increased 2.8 percent, or $107.3 billion - so a big improvement there as well.

That's another $190.1Bn available to spend on iPad Minis and iPhone 5s in the Appleconomy. Christmas is looking good...

My stock of the decade, Taser (TASR), reported earnings this morning and had a nice beat and are up 5% pre-market. Three counties in Florida ordered 849 units, presumably in preparation for the upcoming elections and their possible aftermath if Romney gets elected and seniors suddenly realize they've been cut off their meds at the same time as their SS checks begin shrinking in order to "extend" the benefits under the Romney-Ryan plan (see also "Republican Budget Creates a Fast Track to Cut Social Security and Ends Medicare as We Know It").

We had a rough day yesterday with 32 companies guiding down and only 11 guiding up (150 not guiding) but this morning DLR, [[MCO]] and [[VTR]] are in a positive mood with only [[DAN]] and [[HMSY]] giving gloomy guidance but still plenty of misses (about 1/3) and we approach Halloween with still plenty to be spooked about so let's be careful out there and watch those bounce levels before we even consider giving up on our hedges (see also "Hedging for Disaster - 5 Plays that Make 500% if the Market Falls").

(click to enlarge)

Have a great weekend,

- Phil

Disclosure: I am long TZA, QID, AAPL, AMZN, TASR. (More...)

Additional disclosure: Positions as indicated but subject to change (fairly bullish mix of long and short plays - see previous posts). See full post at philstockworld.com for trade ideas on TZA and QID (good weekend protection!)

From Philip Davis:

USO, QQQ- Phil, thanks for these plays. Out of USO for about 65% gain today and just keeping 1/4 QQQ.

- Ksone88, July 14, 2011  


Phil, You were on the $ today with your calls almost exactly on the turns – Krap kuhn krup (Thai for thank you very much).

- Jomptien, July 14, 2011  


Thanks for the USO directions today. Made it 3 times (up/down/up) for a very nice win.

- Doro165, August 2, 2011  


Phil, I don’t know how I can thank you enough for your guidance this past week. I’m up significantly in my portfolio and I’ve never been so relaxed watching the market panic. Thanks once again for being here for us.

- thechaser, August 2, 2011  


Oil – thanks Phil, got in late at 0.53 on the 38p today, set a sell for 0.75 and took the dog for a walk – 70% gain and more than enough $$ to buy dog food. TZA Aug 35/40 BCS – closed out for a 100% gain in under a month – thanks again for introducing me to these trades.

- CanuckBob, August 2, 2011  


GOOG, NFLX and AAPL all bought last hour Friday. Sold into the excitement the first hour today for an average of 15% on the options. And lots of them. Thanks again Phil for teaching me so well.

- lflantheman, August 2, 2011  


Your board has been fantastic helping the less experienced (includes me) navigate through all the turmoil. The contributions from your members has been well rounded, objective, and extremely helpful. Sans the politics you have built a fantastic community and that is a tribute to you. I thank you and all fellow members for there contributions over the past few days. Fantastic group!

- dclark41, August 3, 2011  


Phil – Not that you dont usually, but you have DEFINITELY earned your money this week. THe recommendations have been PERFECT. Selling into the initial excitement (MULTIPLE TIMES), hedges, everything. Im reading this when I get home from work and want to cry b/c I cant trade at work! I might have to start getting up at 3 AM though to catch those trades bc youre killing it then too! May you and yours have a blessed weekend!

- Jromeha, August 5, 2011  


On Optrader’s section yesterday he was asked how he works with AAPL as an investment. He replied that he just ‘plays with the covers’. I’ve got a separate portfolio where I use primarily this technique over the past 6 months. Up 60% The principles involved are stock selection, patience, patience, using covers to protect profits, rolling covers to maximize premium return, and exiting when covers are gone and stock price is high. Sometimes it’s hard to remember where you learn to do this stuff, but much of it is from integrating principles I’ve learned here with thing I already knew. Thanks for the help on this, Phil and others.

- Iflantheman, August 8, 2011  


Thank God for Phil. A few months ago (April) I didn´t even know what hedging was, and someone recommended I should check out some of Phil´s plays, especially on the retirement portfolio. When I first started to read it, none of it made a blind bit of sense to me, but I stuck with it and gradually began to work through some of the trades to see how it worked. Now I am putting on 5:1 SPY backspreads combined with bear put spreads, entering and leaving positions after consulting the VIX, and engaging in other esoteric maneuvers that are keeping my portfolio above water.

- jmm1951, August 18, 2011  


I took $2 (up 133%) and ran on those USO puts, quite a bit more than the 20 you played in the $25KP. Thank you once again for turning a bad market week into a great personal week. You will be happy to know I am back to cashy and cautious with a few of your favorite longs into the weekend. Thanks to Phil, JRW and all the members who share their knowledge here.

- Dennis, August 18, 2011  


Phil, I just wanted to say thanks for being there. The world needs more of you. Your site continues to positively change my life daily.

- Chasw, October 18, 2011  


GIVE THANKS/PHIL Have not done my 10,000 hours, but a couple of years at PSW, and moved from fishing with a single line to owner of a commercial trawler (metaphorically speaking). Now I fish with many lines. It is amazing when you go over the same information time and time again, eventually it clicks. Like planting trees; being the house, 20% sale items, selling into the excitement. and patience. I just sold an AAPL Jan 12 340/390 BCS financed by the sales of Jan 12 275 Put. The trade was put on one year ago for a net credit and exited five minutes ago for a 49 dollar per contract profit. No point in waiting till opex to see what happens, and I will just sell 10 of those VLO puts to make myself net the round 50. I no longer worry about opex coming as I have adjusted well in time for most positions that go against me. I still make some howlers (RIMM, TBT, TRGT) but I play the percentages and my winners outdistance my losers by many miles. I would never be in this position if it were not for Phil. He is a treasure, pure and simple. The goose that lays the golden egg if we care to listen and practice. Phil, a mighty big thank you.

- Winston, January 5, 2012  


It is amazing how much confidence you engender, Phil………..I knew the 1% a day trades and repeated often were possible as I had done in stretches, and I knew kill zone trades were also possible and 5% to 10% returns per month were very possible with practice, experience and smart risk management all without having to take a lot of risk, but I guess I was talking to the disbelievers and since I have dropped them into my 'why bother to try to explain it' file and come over to the dark side at PSW I feel soooo much more content not only with the returns, but with the company and a comments and the obvious opportunity to learn and learn and learn some more. It all helps the mental and emotional discipline of the trading too. So thanks again.

- Roro, January 11, 2012  


Way to go Phil! Have I said how much I appreciate your site lately! Your ability to teach and your willingless to give others a forum to demonstrate their own skill sets makes your site remarkable. I got great help from you, jmm1951, and Iflantheman (special thanks!) today. Hell, if I have many more days like this I may even be able to sign up for a full year rather than doing it just quarterly. Tomorrow is another day but, fabulous job today!

- dclark41, January 25, 2012  


Phil- I would like to echo the sentiments of dclark41. Joining this site was the best thing I have ever done to aid my growth as a trader/investor. There are so many smart and experienced people here sharing their ideas that regardless what your investing style is you will learn something daily. Thank you and all the regular contributors for your generosity.

- Acd54, January 25, 2012  


Maya, After years of being pretty good at picking stocks I still managed to lose almost as much as I made.All the reading Phil asked us to do as a new member (And everything else I can get my hands on lately) has revealed my Achilles Heal.Good stock picks do not necessarily make money. My problem was swinging for the fences. Since becoming a member Jan 1 this year and getting into to scaling into small trades I am amazed at the steady profit growth I have experienced already while not worrying about getting killed. And having fun doing it.. Phil, Thanks for the education, the help you give and the chance to learn more and get better. Also thanks to all the members who have answered the few questions I had when your not around.

- Ricpar, February 2, 2012  


You are doing a fantastic job. I think most of us our very well balanced and consequently have learned how to manage through these ever so short declines in the market without panic.

- Dclark41, April 5, 2012  


- Ricpar, February 2, 2012  


Phil has some great insight into the market. He's given me a different perspective on the market and I know I'm a better trader/investor because of it. I've been trading options since the late 80's and Phil is right. Unless you know what is going to happen (how can you, unless you have insider information), then do what the smart money does - be the house. Remember guys, we're allowed to sell options. If you're afraid to be short, then do a spread to limit your liability. When I think about the money I've made and lost on options, a good approximation is that I win 30% of the time when I do a straight buy; I win about 70% of the time when I do a spread; I win nearly 90% of the time when I sell naked.

- Autolander, April 11, 2012  


I've been trading/investing since the early 80's (my dad started me out young). I've had seven figure accounts (in the past) and I've done lots of trading, so I can say that I'm a well seasoned investor. Phil is the real deal. His trades make sense and his strategy is sound. He sees things that others miss and he's one of the best at finding price anomalies. When he makes a mistake, he has an exit strategy already planned. He hedges very well and he has an instinct which tells him to go to cash or to be all in.

- Autolander, April 13, 2012