Broadband driving e-commerce

by: David Jackson

Nielsen/NetRatings reports that as of end-December, 55% of users who accessed the Internet from home used broadband connections. Forecast for end-05:

Nielsen expects that number to rise to 70%.

Meanwhile, PointTopic estimates that broadband users increased worldwide by 50% in 2004.

And the impact on e-commerce? Nielsen says:

69 percent of all online retail purchases were conducted over broadband connections in November 2004, averaging $158.21 spent per person. That dollar amount is 34 percent higher than the $117.89 average spent per person via narrow band connections in November.

More details at Click-Z Stats.