Introducing the Business Intelligence and Data Warehousing Index

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 |  Includes: BIRT, DWCH, EMC, FORR, HPQ, IBM, IDC, IGV, INFA, IT, JAVA, MSFT, MSTR, NZ, ORCL, PRGS, PVSW, QSFT, SAP, SPSS, SY, TDC, TIBX, TTGT
by: Rick Sherman

The intent of this blog is to discuss industry trends in business intelligence [BI], data warehousing [DW], data integration and performance management. The economy and the stock market have an impact on budgets and what people – business and IT – are thinking about when approaching BI and DW.

We are introducing the BI & DW Index to keep tabs on the stock market and many of the companies impacting our industry.

Companies were selected in this index based on that company deriving a significant portion of its revenue from products or services related to BI, DW, data integration or performance management. We have initially selected 23 companies for this index. These companies fall into four broad based categories: BI & DW software, DW appliances, high-tech titans and industry analysts.

The DW/BI Index was down 4.53% yesterday, accompanying a 449 point drop in the Dow. This brought its year-to-date [YTD] performance into bear category with a loss of just over 20%. This compares with YTD losses of the major indexes: Dow -19.96%, S&P 500 -20.60% and Nasdaq -21.48%. It is interesting that the iShares S&P North American Technology-Software Index Fund (NYSEARCA:IGV), another software benchmark, has sustained a loss of “only” 16.08% YTD.

On an individual basis, six stocks have positive returns YTD, while ten have losses of greater than 20%. The top two stock performances are from industry analyst firms: Gartner (NYSE:IT) and Forrester Research (NASDAQ:FORR).

Background

This index is initially composed of the following companies:

Category

Name

Symbol

BI & DW

ACTUATE CORP

ACTU

BI & DW

DATAWATCH CP

DWCH

BI & DW

INFORMATICA CORP

INFA

BI & DW

MICROSTRATEGY CL A

MSTR

BI & DW

PERVASIVE SOFTWARE

PVSW

BI & DW

PROGRESS SOFTWARE

PRGS

BI & DW

QUEST SOFTWARE INC

QSFT

BI & DW

SPSS INC

SPSS

BI & DW

SYBASE INC

SY

BI & DW

TIBCO SOFTWARE INC

TIBX

DW Appliances

NETEZZA CORP

NZ

DW Appliances

TERADATA CORP

TDC

Titans

EMC

EMC

Titans

HEWLETT PACKARD CO

HPQ

Titans

INTL BUSINESS MACH

IBM

Titans

MICROSOFT CP

MSFT

Titans

ORACLE CORP

ORCL

Titans

SAP AKTIENGESELL ADS

SAP

Titans

SUN MICROSYSTEMS INC

JAVA

Analysts

FORRESTER RESRCH

FORR

Analysts

GARTNER INC

IT

Analysts

INTERACTIVE DATA CP

IDC

Analysts

TECHTARGET, INC.

TTGT

Click to enlarge

An index can be built using a weighted market cap or an equal weight formula. Using the first method, the index is based on the amount of outstanding stock each company has, with large firms often dominating the movement of the index. The equal weight approach allocates the same amount of hypothetical money invested in each company’s stock. This method provides a more representative sample of how the stocks are doing in aggregate. We have chosen to build this index using the equal weight approach. The index allocation is based on prices as of the close of business for 2007.

Remember, stock performance is not always closely correlated to how well a company is doing from a business perspective. We may be in a bull market with all boats rising or in a bear market where seemingly everything falls in the short run, regardless of a company's individual performance. In addition, a company’s stock valuation may be over or under valued in relation to its peers, based on the market’s perception of the company. In the long-run, the index performance will provide insight into the state of the industry.

The index can be viewed by clinking on the BI/DW Index icon on this blog’s sidebar. The index is updated with a 20-minute delay. We are using Google Docs and Google Finance to obtain the data for and to present this index.

Disclaimer: The author has investments in ORCL, TIBX, TDC, NZ and INFA.