New Microsoft Commercials Show Windows Users Are Cool Too

The three new non-Seinfeld commercials, which the New York Times described earlier this week, still don’t talk about Vista features. But they do try to break the stereotype that cool and interesting people use Macs, and everyone else is on a Windows machine.

The ads features a number of Microsoft (MSFT) employees and include email addresses for each. The star, Sean Siler, has an autoresponse to his [e-mail] email address (try it):

Hello! I’m a PC – and I can’t answer your email right now. I’d like to say that I’m out climbing Mt. Rainier or biking across Europe with the Swedish Beach Volleyball Team, but in fact I’m probably just chained to a desk somewhere in the depths of Redmond pounding out product specifications.

Now that I have been in a commercial, Microsoft has given me access to super-secret “BillyG” level of executive resources. That’s right – I have my own email auto-responder!

This, as you have probably surmised, is my pre-prepared auto-response (All natural, no filler. No animals were harmed in the making of this response. Except for a ferret.) I really would like to have answered you myself, but if I did, (a) I’d probably get no work done, and (b) then I’d get fired, and (c) then I’d have no chance of doing any more of those really awesome commercials.

So let me try to prognosticate a few of your questions and answer a few of them.

Why did they put you on TV?
I think it’s my devastating good-looks and animal magnetism. No, really – there’s a ferret stuck to my leg right now.

But really – you aren’t even an actor!
No I’m not. But I play one on TV. I really am a Microsoft Program Manager. I work on IPv6, and other things that you haven’t heard of.

How did you get selected?
I auditioned along with a couple of hundred others. I guess I looked very Engineery. And the ferret probably helped.

Are you interested in more acting?
Oh no, I think that Engineering is MUCH more fun.

What’s with Windows Vista?
You’ve been watching those commercials again, haven’t you? Windows Vista rocks. Listen to real users, not actors.

-The Real PC, Sean Siler

The three new commercials are below:

Comments

[vassar:]

I like the comments said elsewhere:

Windows without Walls = Homeless People

Windows without Walls - Who needs windows?

2008 Sep 19 11:02 AM

[jaume ribe,...:]

The ones who only pursue to make their own choices in life, regardless frameworks, benchmarks, fashions, etc..., in summary the free ones (freedom being respect for the others rights), these are the winners.
I like Mc, yet I'm a PC

2008 Sep 19 12:34 PM

[holycow:]

Its just list people and the fact that they use the PC. We already knew that, some 650 million machines out there are running windows, so what!

I don't get what these commercials are doing for MS. Its just a response to Apple. Without Apple they wouldn't make these commercials. The point is can they not be creative and innovative on their own? My take is no, they never have been and never will be.

2008 Sep 19 07:10 PM

[pittot:]

They are admitting they have lost, just listen to the derivative drivel! I mean "you gotta problem with that!" Puh-lease. Again MS shows it is better at marketing than product innovation and sadly that does work these days. Ho hum!

2008 Sep 19 10:19 PM

[pantsmonste...:]

Gamers, Real 3D animators, and anyone that doesn't have more money than sence for an overpriced status symbol.

-DirectX 10
-Multi GPU integration
-The latest and greatest hardware available

Where do you think the hardware for Mac comes from? ...
Mac is to Computers as Starbucks is to Coffee.
There is way better stuff out there you just have to know a little about
what your looking for other than just following the signs and everyone else.

2008 Sep 20 07:03 AM