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Executives

William H. Pfund - Vice President of Investor Relations

Brian R. Gamache - Chairman and Chief Executive Officer

Scott D. Schweinfurth - Chief Financial Officer, Executive Vice President and Treasurer

Orrin J. Edidin - President, Chief Executive Officer of Williams Interactive LLC and President of Williams Interactive LLC

Analysts

Steven E. Kent - Goldman Sachs Group Inc., Research Division

Casey Newell

Todd Eilers - Roth Capital Partners, LLC, Research Division

WMS Industries (WMS-OLD) Q1 2013 Earnings Call November 1, 2012 4:30 PM ET

Operator

Thank you for standing by, and welcome to the WMS Industries Fiscal 2013 First Quarter Conference Call. [Operator Instructions] As a reminder, today's conference call, on November 1, 2012, is being recorded. I would now like to turn the call over to Paul Pfund, Vice President of Investor Relations for WMS Industries. Please go ahead.

William H. Pfund

Thank you, operator. Before beginning our review today, we'd first like to extend our sincere wishes for a quick recovery to our stockholders, investors, associates and friends in New Jersey, New York and other areas impacted by Hurricane Sandy. I'd also like to remind everyone that our call today contains forward-looking statements concerning the outlook for WMS and future business conditions. These statements are based on currently available information and involve certain risks and uncertainties. Reported results may not be indicative of future performance, and the company's actual results may differ materially from those anticipated in the forward-looking statements depending on the factors described under Item 1 Business and Item 1A Risk Factors in the company's annual report on Form 10-K for the year ended June 30, 2012, and in our more recent press releases and reports filed with the SEC. The forward-looking statements made on this call and webcast, the archived version of the webcast and in any transcripts of this call are made only as of this date, November 1, 2012. On the call today are Brian Gamache, Chairman and CEO; Orrin Edidin, President; and Scott Schweinfurth, CFO. Now let me turn the call over to Brian.

Brian R. Gamache

Thanks, Bill, and good afternoon, everyone. WMS's fiscal first quarter financial results reflect continued operating improvements on our gaming machine product lines as well as very encouraging revenue performance from our interactive products and services. In addition, we recently secured additional VLT contract for new units, which provides further unit shipment visibility for our fiscal year. For the September 12 quarter, WMS generated total revenues of $159 million, modestly exceeding our expectations and representing our first year-over-year gain of total revenue in the past 7 quarters. Among the highlights of the first quarter are: overall the $4 million increase in total revenue went to a $4 million increase in gross profit, providing a very healthy gross profit flow-through; gross margin on our product sales reached a new fiscal first quarter record of 53%; and the gross margin of the gaming operations increased to nearly 79%, up from 77% in the June 12 quarter. Combined, we generated 120 basis point year-over-year improvement in total gross margin to 64.5%, just short of our record level established 3 years ago. In gaming operations, our average installed footprint grew on a quarterly sequential basis rising 253 units over the June 12 quarter. Our installed base at quarter end increased for the third consecutive quarter, this time by 71 units on a quarterly sequential basis, which led to a year-over-year increase of 40 units, represent the first year-over-year increase in our installed base in the last 8 quarters.

Next. WMS was selected by the Canadian Province of Manitoba to provide VLTs that will replace their existing footprint. Including Alberta, we expect to ship at least 1,000 additional VLTs to Canada during the remainder of our fiscal year, with more new units planned into fiscal '14. In addition, the VLT market in Illinois opened, and we shipped our first 193 new units in the September quarter. And with the Gaming Control Board continuing to approve additional target locations, we expect to continue to ship more units in fiscal '13 and into fiscal '14.

At the operating expense level, the year-over-year increase in R&D expense primarily reflects the cost of investments that we are making to build our comprehensive suite of interactive products and services. Importantly, we are building the foundation for these revenue streams without distracting the organization from the ongoing improvement initiatives for our casino slot content and gaming platforms. Orrin will provide more insight into the revenue generation in our interactive product and services to enable a better understanding of our strategies and opportunities.

And last but not least, our cash flow from operating activities grew by 60% or $8 million to $21 million, and our adjusted EBITDA grew by $10 million or 24% over the last year to $53 million, as our EBITDA margin improved to 33% of total revenue.

Before turning the call over to Scott, I would like to address one additional topic. I have been through a dozen G2E shows and all that time, I've not observed WMS ever had more positive customer response to our products than we had this year. The combination of more new games with more new math models on 2 operating platforms and 5 cabinets, all of which will be available before the end of our current fiscal year, will provide casino operators with more cutting edge differentiated and innovative games than ever before in both participation and for-sale products. While the competitive landscape is not to be underestimated, I believe the breadth and depth of our products far exceed our customers' expectations. And I believe this because this is what our customers are telling me and our sales representatives. The strength that differentiates our products and enthusiasm that our customers displayed reminds me of 2006 when we introduced a significant number of new gameplay technologies that have now become staples on platforms such as: sound chairs, transmissive real technology and community gaming style games. Or at 2008 when we launched the Bluebird2 cabinet with its, at that time, next-generation CPU-NXT2 operating system. At G2E this year, we did all of those. We showcased the new next-generation CPU-NXT3 operating system supported by 22 new games, the revolutionary new Gamefield xD cabinet dedicated for participation games and the sleek and inspiring design of the new Blade cabinet for our product sales. Incidentally, I would remind you that the CPU-NXT3 operating system is already approved, and we've already submitted the Gamefield xD cabinet and it's approved in some jurisdictions already, and that we expect to submit our exciting new Blade cabinet later this month. We anticipate shipping the first units of both these new unique cabinets, which rely on the CPU-NXT3 platform in the March quarter.

In addition, our new My Poker product, which we expect to expand our footprint to a portion of the casino floor that we had not previously serviced, will launch this quarter at Station Casinos in Las Vegas and in the March quarter, Ceasars Entertainment Properties in 7 regional markets. Also, over 80% of the new games demonstrated at G2E, or more than 85 new titles, were on a new CPU-NXT2 platform demonstrating our ongoing commitment to our customers for the more than 75,000 Bluebird2, Bluebird xD and Bluebird2e cabinets that are out in the casino floors today.

With our core product execution back on track, as demonstrated with growing installed participation base, and our improved ship share over the last couple of quarters and the benefits to come from our newest games, platforms and cabinets, I'm excited for our future and grateful for the working commitments of the entire WMS team. Scott?

Scott D. Schweinfurth

Thanks, Brian, and good afternoon, everyone. In the September 12 quarter, we generated a 1% increase in product sales revenue, reflecting the sale of 3,791 new gaming machines and 1,660 used units. Notably, we shipped 693 new VLTs to Canada and the opening of the new Illinois VLT market. We continue to expect our ship share to new casino openings and the Illinois VLT market to average in the high teens. International units represented about 35% of our total global unit shipments, the same as the prior year. Average selling price declined $541 per unit year-over-year, but was up slightly on a quarterly sequential basis, and largely reflected a product mix that included more lower-priced VLTs, as well as the competitive marketplace.

As previously discussed, we expect the average selling price during fiscal '13 to be more variable than in the past, and likely lower year-over-year due to the higher mix of lower-priced VLT units particularly if Illinois VLTs become a greater portion of the unit mix. Other product sales revenue increased on a year-over-year basis by 23%, reflecting higher revenues from used gaming machines as we begin to sell used Bluebird2 gaming machines that command a higher price and a onetime sale of a VLT software game set, partially offset by a strong but lower sale of game conversion kits than a record level established in the prior-year quarter. The improvement in our gaming content during the past year has resulted in higher-than-normal conversion kit sales over the last 5 quarters, and we expect this will continue at least through the launch of the Blade cabinet.

In our participation business, for the first time in 9 quarters, we achieved both a year-over-year and quarterly sequential increase in total revenues, primarily due to the growth in revenues of our interactive products and services. During the quarter, we continue to aggressively refresh our participation footprint with recent new products such as ALADDIN & THE MAGIC QUEST and Monster Jackpot games, which continue to receive additional jurisdictional approvals, and the rollout of new games such as the Game of Life, THE WIZARD OF OZ and the Wicked Witch of the West and Super Monopoly Money games, which received their initial jurisdictional approval in the September quarter.

With a total of 17 new participation games expected to launch over the balance of fiscal '13, including Cheers, a New Godfather theme and the chip games in the current quarter and Spiderman and Willy Wonka and the Chocolate Factory later in the year, coupled with the launch of the Gamefield xD cabinet with new MONOPOLY and WIZARD OF OZ games and additional new games in both the March and June quarters, we expect our installed footprint will continue to grow throughout fiscal '13 to drive further revenue growth. In addition, given the depth and breadth of our participation game pipeline, we also expect to see our average daily revenue improve in the second half of our current fiscal year. At the end of September 2012, about 70% of our installed base of gaming machines has been upgraded to new hardware and operating system platforms with just under 35% of the installed base having the latest games that were launched in the last 3 quarters.

Turning to margins. Building solidly on the progress that began last year, our product sales gross margin improved to 53.1% in the fiscal first quarter, a fiscal first quarter record. In gaming operations, favorable [indiscernible] product experience in the quarter and a contribution of high-margin revenues associated with interactive products and services resulted in a $7.3 million increase in gaming operations gross profit on a quarterly sequential basis, along with a gross margin improvement to 78.6% from 77.4%. Gaming operations gross profit increased $1.7 million year-over-year, the first year-over-year increase in gaming operations gross profit in 9 quarters. On a gain of $3.5 million in total revenue, these improvements led to total gross profit increase in year-over-year by $4.1 million, a 4% increase. Our R&D expenses increased by about $3.2 million on both quarterly, sequential and year-over-year basis, largely reflecting a ramp-up in the people and costs of our interactive products and services, including the impact of the acquisitions we completed in late fiscal '12, but also including the ongoing development and commercialization of a greater number of new participation and for-sale games and cabinets.

As previously noted, we intend to continue to increase our global staff of engineers, artists and game developers leading to higher R&D expenses on a quarterly sequential basis. For the year in total, we expect our R&D expenses to average 15% to 16% of total revenues, higher on a relative basis than the first half of the year, and lower on a relative basis than the back half as we expect revenues to accelerate.

While marketing and administrative costs for interactive products and services grew in the June quarter and on a year-over-year basis, again including the effect of the acquisitions with Jadestone and Phantom EFX, as well as additional staffing, selling and admin expenses declined year-over-year, largely reflecting the impact in the prior year of $4.3 million of incremental bad debt expense for our Mexican customers.

As anticipated, depreciation and amortization expense was higher, primarily due to a greater depreciation associated with the continued transition and upgrade of our installed participation base, along with the growth in our installed footprint and the completion of a major facility plus amortization of finite-lived intangible assets from our 2 acquisitions in the June 12 quarter.

Overall, we expect to increase R&D and selling and admin costs in fiscal '13 in a very measured way, which will primarily be attributable to our planned ramp in building our iGaming initiatives. However, this is where we believe there's been a possible disconnect with some analysts and investors. Let me review some data points we think will help you in our understanding.

In fiscal '13, the total incremental increase in planned R&D, depreciation and amortization and selling and admin expenses for our interactive products and services is anticipated to be in the range of $30 million to $35 million. We expect the non-marketing expense amounts to ramp slightly every quarter throughout the year, largely reflecting additional headcount to support additional revenue growth. We expect marketing costs in the December quarter to increase more significantly on a quarterly sequential basis, as we move past the launch phase of Jackpot Party social casino and expect that marketing costs will then level out thereafter at levels more industry standards in the range of 30% to 40% of Jackpot Party social casino revenues.

Turning to quarterly cash flow. Higher net income, depreciation and amortization and share-based compensation costs, partly -- partially offset by lower noncash charges at the prior year included a $4.3 million of noncash bad debt expense related to the Mexican customers, contributed to a $7.9 million or 60% year-over-year increase in cash flow generated by operating activities.

Net cash for investing activities increased $6 million year-over-year, but with the majority of our installed participation base now upgraded, and our major PP&E projects also largely complete, we continue to expect aggregate capital spend on gaming operations equipment and PP&E to decline in fiscal '13 by 20%. We repurchased $5 million of our common stock in the September quarter or approximately 317,300 shares and have approximately $143 million remaining in our current repurchase authorization. As reiterated in our press release today, we continue to expect total revenues to grow on an annual basis with accelerating growth in the second half of the year principally due to the timing of new cabinet and game introductions and the year-over-year increase in revenues from participation and interactive products and services.

Revenues are expected to grow modestly from the September '12 quarter to the December '12 quarter and to slightly exceed those reported in the December '11 quarter. However, lower margin VLTs are expected to exceed 25% of new units sold this quarter, resulting in product sales margin declining to a range of 48% to 49%. And operating income is expected to be slightly lower than the September '12 quarter, reflecting an incremental cost to support interactive products and services.

On an annual basis, benefits from our higher revenues this year will be offset by planned higher spending to support new product flow and the building of a foundation for our interactive products and services.

Now let me turn the call over to Orrin.

Orrin J. Edidin

Thanks, Scott, and good afternoon, everyone. On past calls and in a number of public disclosures, we've outlined our iGaming initiatives, and today, I want to go a little deeper and share with you additional details and metrics that will allow you to better understand our interactive products and services and track our progress going forward. We're committed to being as transparent as we can about our iGaming initiatives without comparing our competitive position. Our goal is to help make iGaming easily understandable and to assist you in seeing its potential. I'd like to start by briefly reviewing our key iGaming products and services and how we categorize them into 3 distinct product lines for generating revenues. First, our online gaming operation opportunities. These products include our U.K.-based real money platform jackpotparty.com, which is our original initiative, along with our B2B online real money casino managed services. In the U.S., this includes distributing the 888 online B2B poker platform, the U.S.-based gaming operators both on a play-for-fun basis, and where and when legalized on a real money gaming basis. Our jackpotparty.com site was fully launched in early calendar 2011, and we earned revenue just like a casino i.e., from the net wins generated by player wagers. Our first rollout of a fully managed B2B real money online casino site will be in collaboration with Groupe Partouche in Belgium, utilizing our jackpotparty.com platform and operating infrastructure. Partouche is Belgium's largest casino operator and one of the largest casino operators in Europe. We anticipate beginning with a soft launch later this quarter with full go live in January 2013. Our B2B managed services provide casino operators with a full suite of products, games and platform, and both front-end and back-office services such as marketing, operations, IT and payment services. We'll earn a negotiated revenue share from Groupe Partouche and the other B2B managed services contracts we decide to enter into. Our second iGaming product line is royalty-based content licensing via remote game server integration through our Jadestone subsidiary. Jadestone is one of the leading providers of multiplayer skill and casino games on a B2B basis across online gaming markets with a marquee list of online gaming customers. Following our acquisition, we began to repurpose our existing library of WMS games, port them onto Jadestone's platform and negotiate agreements with Jadestone's existing customers to provide the WMS games on their online gaming sites. We've recently announced deals with 2 customers, Betsson and Unibet, that have in aggregate more than 12 million registered players. This is essentially a content-licensing revenue model where we earn a revenue share every time an online player uses a WMS or a Jadestone game on one of our customers sites, enabling us to broadly distribute our content and games through leading online operators in Europe. We expect to go live with the initial WMS games early in calendar '13. Our key milestone will be for us to reach agreements with additional online gaming operators with whom interest has been very high. The third opportunity is our expansive array of products and services for the broad play-for-fun gaming category, and our social casual initiatives. We recently introduced a first-of-its-kind casino branded play-for-fun network platform which is a white labeled B2B suite of interactive products and services based on our players life -- web services platform. This platform enables our bricks and mortar customers to build an online player community branded with their own casino name with connectivity to in-casino gaming experiences. Early last month, the play-for-fun network went live with our first installation for the Meskwaki Bingo Casino in Iowa, with additional installations on our radar. We're paid an initial integration fee by our casino operator partners at launch, and we also receive recurring monthly management fees.

Importantly and reflecting our customer commitment, the casino's players on the play-for-fun network platform are engaging on the casino's branded website versus being redirected to a social casino site. This is a major differentiation and approach compared to some of our peers. Looking to the future, when real money online gaming becomes legal in the jurisdiction where we operate the play-for-fun network platform, we'll be able to easily convert these sites to real money gaming, which we believe is another differentiator.

Another component of our casual gaming initiative is a more traditional retail product line of games and apps. This space has several different applications, including bricks and mortar store CD sales, direct downloads from Internet distributors or in mobile platform such as iPad, iPhone and Android. Through Phantom EFX, we currently have nearly 40 games available for mobile apps and 10 of those games are presently among the top 16 paid casino and card game apps on the Android platform.

And then there are our social gaming pursuits which began with the Lucky Cruise social casino on Facebook and now also includes the Jackpot Party social casino that we launched on Facebook at the beginning of July. The Jackpot Party social casino quickly became, within its first 90 days, 1 of the 5 largest and most popular social casinos on Facebook as measured in popularity by the number of daily active users and importantly, in terms of monetization i.e., the amount spent by players who pay real money, otherwise known as the average revenue per paying player.

As with other Facebook games, players can play our games for free, but if they run out of points and want to continue playing or want to achieve an enhanced gameplay experience sooner, such as unlocking additional slot games, then they can purchase additional points with real money. Net of Facebook's 30% processing fee, we receive 70% of players' payments, which we record as revenue. While the industry often focuses on monthly and daily active users, engagement rate and gross monetization rates, the metrics that generate revenue are pretty simple, how many people are paying money each day and how much are those people paying per day. In a relatively short period of time, we have grown 2 communities to 2 million monthly active users and more than 500,000 daily active users, yielding a very nice engagement rate of about 25%. Although we launched Jackpot Party social casino only in July, for the quarter we averaged just over $55,000 in net daily revenue to WMS and a monetization level that is better than most of our competitors in this space.

For WMS, net of the Facebook fees, the daily revenue is equivalent to an increase of about 850 participation gaming machines to our land-based gaming operations at favorable margins. And today, our daily revenue is tracking more than 50% higher than our first quarter average daily rate.

Mobile platforms are a critical enabler for both our wagering and non-wagering product lines. An important milestone to watch for will be our launch of Jackpot Party social casino and WMS slot games across various mobile distribution platforms. Our initiative focus on this effort is already underway, and we're looking forward to further news in this topic in the near term. In aggregate, we currently expect to generate $35 million to $40 million in interactive revenues in fiscal '13 at attractive gross margins. And as you can see in the September quarter, we generated $9.5 million of revenue.

While we only have a single quarterly data point at this time, we do expect our interactive product and services revenues and profitability to grow in future years as we benefit from additional social players, the launch of WMS content through the Jadestone platform and the eventual recognition of revenues from our B2B businesses. We're excited by the early success in revenue contribution from our social gaming initiative, and we expect a significant longer-term ramp in revenue contribution from our remote game server integration and gaming operations services. The upside option for interactive products and services is the legalization of online gaming in the U.S. on either a federal or state-by-state basis, which is not presently included in any revenue guidance.

I want to specifically point out how our approach has resulted in WMS having the broadest product and service set based on organic initiatives and prudent investments. In building its foundation, we used a very measured approach to capital allocation, venture these markets and in the planned ramp of costs to build our iGaming initiatives. We followed a model that uses largely organic development with supplemental tuck-in acquisitions and alliances that bring us unique technologies and talented experienced people. This hybrid model served us well in the past and allows to enter new business opportunities in a measured and prudent manner. If you consider the approximate $34 million all-in cost to acquire Jadestone and Phantom, add in the $18 million of costs to originally license the IP and create a technology foundation for our jackpotparty.com online platform several years ago, and then add in the expense we incurred over the past 2 years and the expected $30 million to $35 million in incremental expense that Scott mentioned for fiscal '13, you'd see that the total investment for WMS to enter these 3 new revenue streams was much less than $100 million spread over multiple years. And very importantly, we believe our approach to building best-of-breed comprehensive iGaming portfolio enables us to meet the very needs of our customers.

By remaining flexible, their need -- to fulfill their needs, we've approached the market in a matter that allows them to benefit. And let me be clear, we believe the foundation we're building today in interactive products and services will be an important contributor to the WMS revenue stream and profitability story over the next several years.

With that, let me turn the call back to Brian.

Brian R. Gamache

Thanks, Orrin. At WMS, our priorities for fiscal '13 are clearly defined and understood throughout the organization. First, continue our intense focus on developing innovative player-appealing games and cabinets to grow our installed participation product base and improve our daily average revenue. In addition to the great new games we demonstrated at G2E such as Willy Wonka and the Chocolate Factory, Cheers, Spiderman, KISS and 3 new games from the Gamefield xD platform, we already have a pipeline of unique, novel, new products that will continue to drive our business in fiscal '14 and beyond.

Second, continue to develop differentiated for-sale products and cabinets to garner increased ship share. We already began to see progress as our ship share in the first half of calendar '12 improved 400 basis points sequentially to 22% ship share amongst the top 5 companies. Our focus on serving customers by creating player-fueling games has not wavered. We expect this focus to be demonstrated in additional ship share increases in the coming quarters and years. As we launch our new Blade cabinet, which takes full advantage of our next-generation CPU-NXT3 operating system, our first new operating system since the CPU-NXT2 introduction in 2007. The Blade cabinet with its next-generation operating system is our first new wholly-designed upright cabinet to be deployed in nearly 5 years, a period of which our largest competitors have each introduced numerous new cabinets. With the launch of the Blade cabinet, we'll have 5 distinct cabinets supported by 2 operating system platforms. That provides casino operators with a lot of differentiated content and just as importantly, the knowledge that we are committed to support this content across multiple platforms.

Third, invest, develop and support the expansion of our interactive products and services by leveraging our library of great gaming content into those new distribution channels, as Orrin just has reviewed. While we expect our focus during fiscal '13 to be organic development, should opportunities present themselves, we'll remain open to selective alliances, licensing opportunities and tuck-in acquisitions that will reinforce our best-of-breed approach.

Fourth, continue to focus on margin enhancements through sourcing initiatives, value-added continuous improvement efforts and greater productivity throughout our global organization. We've undertaken each of these initiatives with a goal of enhancing shareholder value and returns on capital. And we believe our capital deployment policies, including the modest investments we have made to continue to make build potential industry-leading foundation of interactive products and services, are tangible examples of this focus. Based on the progress being achieved with our initiatives, we believe WMS is regaining operating leverage that will enable us to generate strong and improving cash flow on incremental revenues.

Our ultimate goal is to build a world-class content organization that creates long-term sustainable shareholder value in this gaming industry of converging distribution mediums by offering premium value propositions across each and every platform, market and distribution channel in which we compete.

We'll be happy to take questions. Operator?

Question-and-Answer Session

Operator

[Operator Instructions] Our first question comes from the line of Steven Kent with Goldman Sachs.

Steven E. Kent - Goldman Sachs Group Inc., Research Division

Just a couple questions. First, regional casino budgets for 2013, can you give us a sense for how that's looking for the next year? And my concern is that their purchases will be even lighter than this year. And then, Brian, you said the your product line was the best at G2E since you've been going. What other products did you see out there that were more competitive with you? And I guess my concern is on the video front where we saw a lot of very competitive products and I just wanted to see if you could put that in perspective.

Brian R. Gamache

Sure. I think the regional operating budgets, Steve, are pretty much flat year-over-year. There might be some little bit of an uptick, maybe I would say 3% to 5%. My basis from those conversations we've at G2E and subsequent to that, with our sales folks. But I think over the next 12 months, it's going to be continued tough sledding. And that's why I think the guidance that we've given today is somewhat consistent with what we saw coming in August. The first half of our year is about what we thought it would be. And I think the second half, because of the the product launches that we're going to be undertaking, will make it a little bit easier for us. So we have probably the best visibility because of the VLTs and the new cabinets and the backlog on the Blade cabinet that we've had in quite some time. So I'm very optimistic about the second half of the year. To go back to the competition at G2E, I think it's very robust, particularly from some of the smaller players that we haven't seen in quite some time. I think that this is -- as well as our content is getting better but I think other people's content is getting better as well. But I do think the differentiation that people have seen in our Gamefield cabinet and some of the unique game features that you'll see coming out of our Blade CPU-NXT2 platform, give me great anticipation that we're going to see what happened in 2003 when we've launched Bluebird1, in 2008 when we've launched Bluebird2. It breathes a whole new life into the replacement cycle of WMS, because we have 120,000 Bluebird1s and 2s out there that need to be replaced. So I think that we've given people a reason to go replace our units and hopefully in the process, we'll gain some share as a result.

Operator

Our next question comes from the line of Casey Newell with Deutsche Bank.

Casey Newell

You've had a little over $9 million in the interactive revenue on the quarter. And you guys kind of targeted another $30 million to $40 million for the year. Is there any reason to think that, that would be kind of smooth throughout the year? Is there any kind of lumpiness that we would expect in that?

Brian R. Gamache

This -- we've had one quarter's viewpoint. So we really are being very conservative because this is a new business for us and we're trying to understand where the future is, but I do think it's -- the reason we're investing here in this -- so heavily in this business, is we believe that leveraging our content on various platforms is a necessity for us to gain momentum and additional revenue streams. Orrin, do you want to comment any further?

Orrin J. Edidin

I would agree with what Brian said. We're in ramp-up mode. We're looking for the best way to leverage the content across the 3 opportunities that we mentioned. And they're not all going to ramp up at the same rate and pace. We're really in investment mode for our managed services business as those markets begin to open up. Social is moving perhaps quicker than we anticipated given the nature of that media. So it will run at different rates but generally speaking, we are in ramp-up mode.

Scott D. Schweinfurth

And to clarify what I said on the 30 to -- $35 million to $40 million, that's total revenues for fiscal '13. So it would include half from the Q1.

Casey Newell

Got you. Good. And then just in regards to the install base, maybe you guys could kind of give some color around what you guys have been seeing since you've been out to the install base. And just with the launch plans for the remainder part of the year, kind of how are you guys are thinking about the rollout of the new products throughout the rest of the year?

Brian R. Gamache

Well, I think that we've always thought that the first half of the year we'd see incremental growth, which we're seeing. And the second half of the year think would be I think more robust. We've got several very unique themes coming out in the second half of the year, new platforms. And we believe these new launches are going to be accretive to our existing footprint, as again, we've been given aggressively trying to replace the footprint from a physical machine standpoint and also to keep the product fresh. We've touched, I think, 2/3 of our products in the last few months in one way, shape or form and we're continuing to pay a lot of attention. The one challenge we have right now and the headwind is the coin in on the regional basis is not as aggressive as we'd like to see it in the casinos. And I think hopefully after election gets over with we'll see some improved consumer sentiment out there, and hopefully people feel better about getting back to their normal entertainment opportunities. So I think that we are -- we're probably at the best position we've been in the gaming ops business, going into the second half of our year, and I think we're locked and loaded here.

Casey Newell

Great. Great. And then, Scott, just one last question for you. I think you said that you anticipate yield growth in maybe the fiscal third and fiscal fourth quarter, is that right? Did I hear that correctly?

Scott D. Schweinfurth

Yes. So we're -- what we're achieving in the first and second quarter of this year.

Brian R. Gamache

And a lot of that has to do with the mix of business. We're going to be putting more rack [ph] product out there, and that, as you know, drives a higher yield.

Operator

[Operator Instructions] Our next question comes from the line of Todd Eilers with Roth Capital Partners.

Todd Eilers - Roth Capital Partners, LLC, Research Division

I wanted to ask, I'm not sure if you guys gave it or not, but in terms of new shipments for U.S. and Canada, can you tell us how much of that was new versus replacement? And then also had a question on the other product sales, I believe you guys mentioned that onetime Illinois game set sale. Can you maybe elaborate on that a little bit, just kind of what was that and should we expect more of that to continue going forward?

Brian R. Gamache

I'll answer the second question first while Scott researches on the first one, Todd. That was not Illinois. It was another VLT jurisdiction that we've had a game software set that was delivered during the quarter. We've been working on it for quite some time. We have those from time to time. We have another one coming up later this year, I believe. That's not been disclosed. So that's part of the VLT business, is you have a software model and a hardware model. So it's -- and you could look at it as a onetime event, but there is another one coming.

Scott D. Schweinfurth

And then Todd, new unit shipments were 727 for the quarter.

Todd Eilers - Roth Capital Partners, LLC, Research Division

Okay. That's helpful. And then just a second question unrelated to product sales but on the interactive business, the guidance for revenue, I guess, for fiscal '13, $35 million to $40 million, did you guys also give a expected operating cost as well? I thought you provided some range but I might be mistaken.

Brian R. Gamache

No. We have not given the operating breakout. And again, we just -- today's op exports [ph] give you a feeling as to where we see the business today and where we see it growing. It's going to be a significant part of our revenue and profit stream going forward. It's not making money today, and that's baked into the guidance that we gave back in August. And it will take a period of time before this business matures and ramps up, but we know that it's going to be the future of this industry. The industry is in transition. And we believe because of the investments we're making, we're going to be at the front of that transition.

Todd Eilers - Roth Capital Partners, LLC, Research Division

Okay. And then just one last question on interactive. You mentioned 3 buckets in that business. Can you maybe give us a sense for how much of that revenue is recurring at this point? And maybe how much you expect to be recurring, I guess, longer term going forward?

Brian R. Gamache

Well, I think the closest to recurring that I would analogize is on the game server integration basis because that's a content license. Once the games are posted, it's very similar to our gaming operations business where we earn a share of the the play on the game. So I would probably characterize that as closest to recurring. The other ones, obviously, are B2C and B2B are based on actual play as if you were operating a casino, whether directly to customers or in behalf of a land-based operator. So we're going to be subject to the vagaries of actual player levels day-to-day, week-to-week, quarter-to-quarter. So I would probably say game server integration is the closest to analogy I can make to a game -- our gaming operation's recurring revenue business.

Operator

[Operator Instructions]

Brian R. Gamache

Okay, operator, we're hearing no more questions. We thank you for joining us this afternoon. We look forward to updating you on our further financial operating progress at the end of the December quarter. Have a great day.

Operator

Ladies and gentlemen, that does conclude the conference call for today. We thank you for your participation and ask that you please disconnect your line.

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