Parrot: Accelerating Growth And Revaluation

Edward Schneider, CFA profile picture
Edward Schneider, CFA
2.16K Followers

Parrot (PARRO, Paris-listed, €26.65 or $34.38) (OTC:PAOTF) is a leading producer of hands-free communication equipment for the automobile industry ranging from mobile telephony, voice recognition, connectivity and more recently navigation, internet/3G access and messaging. Parrot is Europe's closest clone of Apple (AAPL) - a hotbed of innovation in both hardware, software and system design for consumers, albeit in slightly smaller end markets.

Parrot's last 12 months' revenues were €261 million or $337 million. Net income was €31 million or $40 million, providing a net margin of 12%. Parrot has a €94 million or $122 million net cash position, which represents 29% of its market cap of €326 million or $421 million.

Parrot launched its AR Drone in September 2010 (with Android command capabilities in 2011), which already grew to €52 million ($67 million), or 21% of 2011 revenues, This year, Parrot made two technology investments in the commercial drone field including the leading 3D aerial mapping software. Management has expanded from hobbyist/toy drones to a full professional as well as consumer aerial drone offering. Although it will take a few years to fully exploit this burgeoning market, Parrot clearly has a head start.

Parrot's core automobile communications business is also expected to go through a major growth surge in the next few years. Parrot is preparing to launch an integrated car infotainment and communication system with full internet, navigation and other services, superior image processing and digital TV and radio capabilities that will exponentially increase Parrot's share of automobile OEMs' budgets. Not only will Parrot's solution add tremendous value to end-users, but most of the solution will be a low-cost system on a chip, leading to a win-win for both Parrot and its customers profitability. We expect a full launch of Parrot's new car infotainment system in 2H 2013, in line with launches of 4G networks.

This article was written by

Edward Schneider, CFA profile picture
2.16K Followers
Edward Schneider is a managing director of Quan Management LLC. Mr. Schneider has over 30 years of investment experience, including 25 years managing technology funds in both quoted equities and venture capital. Mr. Schneider holds a CFA designation, an MBA from Thunderbird and a BA from Emory University. Quan has generated 17% annual return since 1995, versus 11% for the Nasdaq.

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