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It is hard to believe, but then again it isn’t. It appears that once again car sales are down. In most years, the entry of Fall means that there are car deals everywhere as dealerships try to sell off the remaining this year's models to make room for next year's. This year, the situation differed greatly. Auto makers have cut production, closed plants, and have inventory that simply does not warrant a huge sale. The customers that do come to shop are having an increasingly difficult time getting their financing, and thus many are simply opting to hold onto their existing wheels.

For satellite radio watchers, the slumping car sales is simply another negative piece of news on the stock. Yes, the penetration rate of installations is increasing, but month after month sales continue to decline. Because the OEM channel is the subscriber driver for SDARS, there is a direct correlation between auto sales and the number of subscribers announced in any given quarter. Poor auto sales means fewer subscribers trying out the product.

On the positive side, self pay churn for satellite radio has been stable throughout these tougher economic times. People are feeling financial strain, but they seem to be maintaining satellite radio subscriptions at a pace that equates to past experiences.

While not all manufacturers have given numbers as yet, a few have:

Nissan (NSANY) - Down 37%
Ford (F) - Down 35%
Toyota (TM) - Down 32%
Honda (HMC) - Down 24%
GM (GM) - Down 16%

With disappointing numbers well into the double digits, it is little surprise that the overall perception of the economy is not good. In the near term, the auto sector may not see a decent recovery until 2009, and even then, it is a question of how long that recovery will take. Satellite radios will continue to be installed, and subscribers will continue to sign up, but the rate is slowing, and the situation with new car sales does not help matters.

Sirius Buzz will publish our monthly sales report as soon as all data is available.

Position - Long SIRI, No Position OEMs

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This article has 43 comments:

  •  
    I still believe the long distance trucker, construction worker, rancher, farmer,fisherman,all people that live more than 40 mile from a fm or am station, want to be able to listen to their favorite shows & sports. only sat. radio, not ipods or tv or any other media can give them there ear to the world, like sat. radio. cars are ok and being added, but the real listerners, should have a big push to add to for christmas. they are ignored,or over looked. they have a real need for this product. go after them Mel!!!
    2008 Oct 01 05:43 PM | Link | Reply
  •  
    Shocking, car sales are down. I've been hearing something about a credit problem.

    I really hope you guys took my advice in the previous article and sold SIRI and bought NCC. SIRI is going nowhere for the next 6 months. There is a real downside potential of loss of revenue from current $20 subscribers downgrading to a la carte programming at $6. And an equity offering will dillute shares further.

    NCC is on a rocket. It went from 2.05 to a high of 3.14, just as I said it would do 2 days ago. It is now at 2.78 in after hours and is still a screaming buy. I am up 185% on NCC in 2 days. One more day and I cover all my SIRI losses. I think it goes past 3.50 tomorrow. Get in while you can. Then come back to SIRI later and double up at the end of the year if there is some good news by then, which I doubt.
    2008 Oct 01 05:44 PM | Link | Reply
  •  
    Muley101...

    I left you a comment on the other page....

    You don't know what the outcome will be tonight.

    2008 Oct 01 06:04 PM | Link | Reply
  •  
    I seen this article coming . The world will end soon . Sell siri stock and live it up on whats left of your investment. Wall Street and politicians love to scare the hell out of people to get what they want. People need to think long term . Don't sell at the bottom. long siri.
    2008 Oct 01 06:05 PM | Link | Reply
  •  
    So I suppose you think jumping ship from SIRI to the Financial sector is just a SPLENDID IDEA!!
    2008 Oct 01 06:06 PM | Link | Reply
  •  
    NCC is up to 2.90 now from 2.78 15 min ago. Oppenheimer upgraded it and 11 analysts say buy it. OOPS, now up to 2.93. Yes, jump ship for the reasons I gave, get healthy, and buy it back if you want. I believe in SIRI LOOONG term, buy I like money more. The senate votes YES tonight.
    2008 Oct 01 06:13 PM | Link | Reply
  •  
    Well In the words of the totally AWESOME rock band

    ARMOR FOR SLEEP ~~~
    From the song ~~~~ End Of The World (You guys should listen to it)

    I wanna stay at home for the end of the world
    Falling asleep when they're dropping the bomb.
    This is all a dream,
    That's what I'll be singing.

    1.) First line is when SIRI announces the refinance, It will be the end of the world for the people who abandoned ship. I'll be home for that!

    2.) Second line is explaining how I will be falling asleep easily when Captain Mel drops that bomb.

    3.) This will be a dream come true.

    4.) All this is what ill be singing!


    Great song, the rest of it's good to you guys should take a listen


    2008 Oct 01 06:14 PM | Link | Reply
  •  
    We must be in the "Bizarro World"....because Tyler is saying the SLOW car sales means MORE bad news for Sirius.....while THE STREET DOT COM is saying that it DOESN'T MATTER! That Sirius will buck the slowing car sales and weather the storm. They even go on to say if Mel gets favorable refinancing for the Feb debt, that Sirius could head back to $4.

    Both Tyler and Brandon have been slightly negative lately and the Street dot com is positive? WTF? Lol.
    2008 Oct 01 06:17 PM | Link | Reply
  •  
    Here: this video will make SIRI junkies feel better:

    www.metacafe.com/watch.../
    2008 Oct 01 06:17 PM | Link | Reply
  •  
    <<<<<EV... WHO HOLDS SIRI SHARES>>>>...

    iF YOU already have a subscription to sirius then omit this..

    EVERYONE JUST BUY A SUB TO SIRIUS! THEY HAVE CHEAP PACKAGES OUT NOW!! HELP THEIR SUB COUNT! TELL ALL YOUR FRIENDS ADVERTISE FOR THEM! IM DOWN 60K IN THIS SIRI SHITTY STOCK! iM HOPIN IT WILL GO UP! DO WHAT YOU CAN TO RECOVER YOUR LOSS!
    2008 Oct 01 06:18 PM | Link | Reply
  •  
    <<<EVERYONE WHO HOLDS SIRI SHARES>>>>...

    iF YOU already have a subscription to sirius then omit this..

    EVERYONE JUST BUY A SUB TO SIRIUS! THEY HAVE CHEAP PACKAGES OUT NOW!! HELP THEIR SUB COUNT! TELL ALL YOUR FRIENDS ADVERTISE FOR THEM! IM DOWN 60K IN THIS SIRI SHITTY STOCK! iM HOPIN IT WILL GO UP! DO WHAT YOU CAN TO RECOVER YOUR LOSS!
    2008 Oct 01 06:20 PM | Link | Reply
  •  
    Yea
    well
    CITI and Barclays both upgraded their outlooks for SIRI.
    And plus SIRI doesn't have the entire weight of the Financial market on it.
    So good thing you jumped ship into that incredibly volatile market.

    SWEET!

    I'm Praying for you on that vote today man..... Good LUCK
    2008 Oct 01 06:21 PM | Link | Reply
  •  
    I'm a naturalist, realist capitalist. I don't need prayers. I need my money back and I'm 2/3 there. Don't you like money? I really am trying to help this support group.

    Look, the subscription downgrades to $6 a la carte could kill SIRI for the next 2 years. Isn't that what you would do if you were not a stockholder?
    2008 Oct 01 06:27 PM | Link | Reply
  •  
    IF YOU GUYS WANT TO SAVE YOUR INVESTMENT BUY A SUB TO SIRIUS WHY NOT A FEW FOR YOU FAM TOO! SHARE! ADVERTISE! THEN SIT BACK AND RECOVER!
    2008 Oct 01 06:29 PM | Link | Reply
  •  
    NCC is now at $2.98. Up 7% since I started this post 30 min ago.
    2008 Oct 01 06:30 PM | Link | Reply
  •  
    What ever you say there muley,

    Then go to the NCC posts and write your super comments there bud....
    2008 Oct 01 06:32 PM | Link | Reply
  •  
    muley101, Stan I needed the video for the laugh..... Good luck with NCC. Why do you think with all of their mortgage retail offices that they aren't going to fail? The "bail out" isn't going to protect the common shareholder? Sounds like a short term play that you might want to sell on the news of a deal going through.
    2008 Oct 01 06:42 PM | Link | Reply
  •  
    I too have been researching and watching NCC for the past couple of days and finally decided to dive in and take a risk. I figured the risk could not be much worse than hanging on to the suck ass Sirius pieces of shite. I sold 1/4 of my Sirius shares @ .60 in pre market trading this morning and bought 20000 shares of NCC @ 2.14. I do believe there is news on a bail out approval coming our way tonight other wise this would have been a loser investment. I do think tomorrow is going to be the biggest rally on Wall Street ever (one way or another). If there is no bail out, well, both muley101 and I are going to be back to square 1, but that will at least give another opportunity to buy up more bargain stock. I can only hope the risk is a better one than the Sirius one has been and yes this is a short term buy for me. I don't see a particularly bright future for NCC.
    2008 Oct 01 06:47 PM | Link | Reply
  •  
    If you people think that Mel and his Marketing team are sitting around waiting for the market to correct or for the Banks to recover you're dam wrong. There is a stradegy put in place for all of this, and will be coming soon. Mel will NOT depend only on new car penetration, and by the way the hell with the corrupt US Banking system, financing can come from overseas as well, SOVEREIGN BABY AND LOTS OF IT.
    2008 Oct 01 06:48 PM | Link | Reply
  •  
    muley..., There are so few Siri & XM together subscriptions now that the increase in new subscribers because of the affordability of 6.99 / mo will easily offset the difference. Besides those going from having both will simply downgrade to a premium subscription getting it all again. I think your getting a little high on the excitement of your NCC run. Pumping is not what's needed now with Siri shareholders, holding or buying down is more prudent. Don't give up your shares now. Not after all of this pain.

    I watched level ll trading between 10 & 11:15 am. and couldn't believe how big blocks from Arca and Cinn were capping prices at whole cent increments. They hit the board and were gone whenever they needed to keep the stock trading between .61 and .66 all through the morning. They big blocks were there like road blocks to what was available to the bid and just in front / below the ask. It was and has been amazing to watch. The interesting thing is the blocks were there on the downside today too.
    2008 Oct 01 06:52 PM | Link | Reply
  •  
    So cos... Can you give your opinion on what the block bids being on the downside could mean for this stock???
    2008 Oct 01 07:22 PM | Link | Reply
  •  
    As for this article being news that was not already expected or I would hope, already in the SP (LOL), I think not. In the next few months, as I have stated before, the metrics for revenue growth are going to change for the merged company. OEM will always be the bread and butter for the company, and when sales of autos improve, will give a nice push to the bottom line. The silence from the company is deafening and that's not because they all went on vacation. The retail side of the business, even in this depressed economy, is still going to surprise everyone in the forth quarter. I look for October 6th to be the beginning of the new company's climb back from the abyss.
    2008 Oct 01 07:23 PM | Link | Reply
  •  
    WOOT!!!

    But do you think you can comment on my last comment please man...
    2008 Oct 01 07:30 PM | Link | Reply
  •  
    Well This MBS?, My best guess, and of course I tend to be biased to the upside, is that there is little interest in destroying the company by taking the company's SP below .50 -.57. Weinkes said .50 and his predictions as a GS analyst are already beyond suspect to almost criminal. GS does not want the company to go under. They and their investors own shares and convertible bonds. I believe that we are at a turning point, where shorts will need to take long positions for the company's rebound. It is being held in such a tight range, which still allows traders to make 10% a day without a big jump in SP either way. Today the move at close was 14% from yesterday's close. I think we'll bounce around here until 3rd Qtr reporting, not going to be good, and then revised forecasting and news of Debt refinancing releasing the stock price upward.
    2008 Oct 01 07:32 PM | Link | Reply
  •  
    The SP currently has bad third quarter numbers already in it. Any News like, lines being jammed up for XM subscribers wanting Best of Both Upgrades and debt refinancing will wipe out the bad third quarter numbers. I don't think your going to see the same excitement for Sirius subs going B of B for XM content. Look for that news at the same time as 3 rd Qtr release. If not, then I will be very concerned about management's intentions.
    2008 Oct 01 07:41 PM | Link | Reply
  •  
    What about all the GM vehicles running around out there with XM on the darkside because there hasnt been a hook thrown at the new owners or old customers.

    For those folks, does it matter what the monthly rate is...why not give them 3 free months for a years sub?

    There has to be a ton of these radios out there, both in cars, in drawers, sitting on a shelf...heck they are next to nothing on ebay. Why not tap that?
    2008 Oct 01 07:51 PM | Link | Reply
  •  
    273380, I agree with you on the numbers of "dark" radios out there. Now Mel addressed them briefly by saying they were a targeted goal for 2009. If you figure both companies prior to the merge had "Take Rates" of 49-51%, that's subscribers who signed after promo on vehicles installed with Sat Radios. With penetrations increasing in overall OEM vehicles, equipment installed, that's a lot of "Dark" radios out there. Right now the company doesn't have a Metric to track these numbers to report to investors or analysts. That's because the numbers were small from 2004 - 2007, but with turn over of vehicles to the used car market, these vehicles will be a targeted market soon enough and are not in any revenue projections to date.
    2008 Oct 01 08:28 PM | Link | Reply
  •  
    I also believe that Sirius OEM contracts pay for their chipsets to the OEM up front, regardless of take rate. That means that these vehicles have a much lower SAC or higher gross margin when they do turn on. GM, I believe is pay as they turn on and revenue sharing and chip set subsidy kick in, making them a more expensive "second chance" market. I think these differences are why Mel put them off as a targeted goal for 2009, so they could weed through the contracts forecast impact to the bottom line, and target accordingly.
    2008 Oct 01 08:37 PM | Link | Reply
  •  
    OK ,

    Thanks for the insight cos
    2008 Oct 01 08:52 PM | Link | Reply
  •  
    IF YOU GUYS WANT TO SAVE YOUR INVESTMENT BUY A SUB TO SIRIUS WHY NOT A FEW FOR YOU FAM TOO! SHARE! ADVERTISE! THEN SIT BACK AND RECOVER!
    2008 Oct 01 09:28 PM | Link | Reply
  •  
    Well....
    Midas well start wiping our asses with dollar bills because that's all our money will be worth....

    woot
    2008 Oct 01 09:54 PM | Link | Reply
  •  
    Hyundai Car Commercials Have the XM Brand name on them now!!!!!
    2008 Oct 01 09:59 PM | Link | Reply
  •  
    Muley............. I'm glad for you that you've done well with your NCC investment. However, it has been my experience that nothing good comes of 100% positive analyst ratings. Beware and good luck. killer.
    2008 Oct 01 10:06 PM | Link | Reply
  •  
    I had to go play poker but back now.

    I tried to help you guys because I helped put you in this hole with 6 articles praising SIRI on SA. I am a believer in SIRI long term and will be back when the price is right. I dumped 28,400 shares of SIRI to buy14,400 NCC at 1.50. It's now at 3.10 in after hours trading. I'm up 23 K now with more to come tomorrow. And the Senate passed that lousy bill. See my article at:

    seekingalpha.com/artic...

    Senator Shelby's office called me to clarify that he was not the sponsor of the bill. Seems he has had a lot of calls about that article and has even quoted from it on TV.


    NCC should rocket tomorrow. SIRI should go up too. I don't mean to rub it in , as the Vicar would, but I will recover all of my SIRI losses in 4 days.

    I'll be out of NCC on Thursday because I would not hold it on Friday or Monday , when the Feds takover banks.
    2008 Oct 01 10:29 PM | Link | Reply
  •  
    I'm truly glad for you muley... Now i wish SIRI would have some help in this mess.
    You seem like you know whats going on more than I do, along with cos, 16388, killer, sl62, relmor, and the rest i forgot....

    Do you guys think this bill will affect the chances of SIRI refinancing??
    If so when ?
    2008 Oct 01 10:47 PM | Link | Reply
  •  
    $ 3.10 is still a very good price for NCC. It was at $35 a year ago so $3.10 is less than 10% of that. The Senate passed the bailout bill 74 to 25. The House republicans can not vote it down or McCain will surely loose the election. The whole market will be up tomorrow. SIRI should participate, but NCC will do better.
    2008 Oct 01 10:54 PM | Link | Reply
  •  
    Ok, but.... what about the refinance issue? If this bill is supposed to unfreeze credit markets and encourage lenders to finance people and companies, doesn't it seem logical that this should help SIRI refinance?
    2008 Oct 01 11:01 PM | Link | Reply
  •  
    There will be a huge demand over the next few months for the money available. It should help SIRI refinance, but banks will be pressured to help homeowners, car dealers, and small business first. They will only give high quality loans because of all the bad loans they hold. Remember, this bill does little to provide a lot of liquidity to banks, it just tries to take over bad loans at a deep discount to their face value. I think SIRI may be challenged to refinance with the risk they carry, especially if the a la carte plans backfire by subscribers lowering their plans, significantly reducing revenue to SIRI.
    2008 Oct 01 11:33 PM | Link | Reply
  •  
    Oh,
    Ok, well that sounds about right....
    Thanks
    2008 Oct 01 11:39 PM | Link | Reply
  •  
    If you guys would like to help SIRI by helping to revive the economy, then copy the article below and send it to your congressman and economists. This plan not only fixes the economy, it also fixes social security:

    Plan B: The Mortgage Investment Bill
    for Reviving the Economy

    by Stan Muse

    The Federal Reserve is out of Federal Funds rate options and now the Congress is about to pass legislation which will be the largest bailout bill in the history of the world. Fannie Mae and Freddie Mac are now penny stocks with perhaps over 1000 bank failures yet to come. The American taxpayer will be told that they and their children will be writing big checks to rescue the Wall Street crooks and congressmen that caused all the problems, while receiving nothing in return.

    Anyone who has been following recent congressional hearings knows by now that this is unacceptable to Main Street, the voters who will be firing their congressmen for turning the USA into a socialist country. It is also widely believed that this bailout bill may not be embraced by Wall Street because of its onerous terms even if passed. Finally, it will not provide sufficient liquidity for improving the rest of the economy.

    A much more effective and fairer way to end our economic crisis is easily attainable. To state it simply, all Congress has to do is to pass a Mortgage Investment bill which allows individuals a one-time option to use some of the funds in their IRAs to pay off their mortgage balance in full, without any penalty, interest, or taxes for doing so. In return, individuals choosing to exercise this option give up their mortgage interest tax deduction for life. This bill could be passed quickly and independently of any other economy-related legislation currently being debated, or included in the current bill. Individuals choosing this option would need sufficient IRA funds to pay mortgage balance in full. The actual payment to the individual’s mortgage company would be done by the IRA managing institution to avoid fraud.

    As one senator recently stated, ‘for most people their home is their IRA’. For many others, their 401-K plans hold many trillions of dollars, much of which by now is parked in money market funds or T-bills as mine is. If these IRA funds could be released to pay off mortgages, we could possibly avert, or at least significantly shorten, the economic recession we now find ourselves in. In fact, no other bailout legislation may even be necessary, although more regulatory legislation is certainly needed.

    I asked Allan Meltzer, Arthur Segel, and Ellen Zentner to review this proposal and received some positive responses. Ellen said it seemed to be fool-proof and better than a reverse mortgage. In fact, it is a no-brainer for the homeowner with a large 401-K balance, and for the government. The only people who might object, as Ellen stated, are the bankers who want to keep homeowners dependant on them, especially those in the upper-income group. But even the bankers can not want the government to own a large stake in their business for a multitude of reasons.

    It makes sense to allow people to use their IRA money, which they earned, to invest in the best and safest investment they could ever make, their home. Presumably they will need a place to live in retirement on a fixed income. It makes no sense for someone with more than enough IRA funds to cover their mortgage balance to loose their home because they lost their job and can not pay their mortgage. It also makes sense because it is not some form of government bailout which rewards the bad behavior of mortgage companies and unqualified borrowers. Instead, it rewards the good behavior of those who have saved and invested in the economy

    If only 5 million people chose this option, for an average of only $200,000 each, the result would be $1 Trillion in paid-off mortgages, providing liquidity to the mortgage industry. By executing the option, an individual’s annual mortgage payment would become disposable income to put back into the economy or back into IRA accounts. To the individual, the effect is the same as lowering taxes. If only 5 Million people were able to put back $20,000 per year into the economy, the result would be a $100 Billion per year stimulus package for many years to come.

    In my case, with $800K in IRAs and a secure pension, I would increase disposable income by $1600 per month while reducing the IRA balance by only $160K, but saving over $120K in future interest payments. I could retire, which I can not afford to now, and leave my six figure job to someone else. I could also quickly replenish the IRA money used to pay off my mortgage with the extra income.

    Adding a further provision to delay receiving Social Security payments for a year in order to exercise the option would be a baby step towards privatization of Social Security. Anyone financially able to exercise the option should be able to delay the payments. For every 5 million people choosing the option, approximately $100 Billion would remain in the Social Security fund. This could fix our problems with Social Security for good.

    Some of the benefits of this plan would be to:

    • Immediately increase an individual’s or married couple’s disposable income by tens of thousands of dollars each year while enabling them to become debt free, helping families to stay together
    • Save homeowners hundreds of thousands of dollars in mortgage interest payments
    • Encourage individual IRA savings by many who have never saved
    • Allow many people to retire earlier than they otherwise could
    • Create demand for housing, reducing inventory, and stopping the decline in home prices
    • Stimulate the overall economy, creating and saving jobs
    • Not cost the government anything, and actually Increase federal, state, and local tax revenues by eliminating individual mortgage interest tax deductions, without raising tax rates
    • Force the banks to sell their good loan assets to cover their bad loan losses, instead of forcing the taxpayer to buy their worst loans, and increase liquidity for new loans to those who need them
    • Allow the free market economy to work through the crisis rather than resorting to socialism
    • Not increase the national debt nor the money supply as a bailout would do and contribute to inflation
    • Allow the individual home owner to the freedom to become their own banker with the money they earn, reducing America’s dependence on bankers, and changing America from renters and borrowers to homeowners and savers


    The merits of this simple plan, the Mortgage Investment bill, for saving the economy, instead of trillions of dollars for a Wall Street bailout which will socialize the finance industry, are obvious and would benefit everyone involved. The individual gets more disposable income and a chance to live debt free, the capital markets get needed liquidity, the government collects more taxes and collects them sooner at the expense of the bankers, the housing market gets more demand, and the general economy gets a much needed boost for the next few years.

    Democrats should like this plan because they can claim that it lets the wealthy pay for this mess. Republicans should like it because it increases disposable income, which has the same effect the same lowering taxes. The average voter should like it because it addresses all segments of the economy with a huge economic stimulus package, not just Wall Street, and costs nothing while helping to pay off the national debt and potentially fixing Social Security.
    2008 Oct 01 11:40 PM | Link | Reply
  •  
    Muley is a short selling F**khead trying to scare you into selling your shares. Ignore him
    2008 Oct 02 12:56 PM | Link | Reply
  •  
    Did Salvery wake up? His comments and rational are so out dated! He did not mention that the auto industry will probably increase the number of models available to the buying public and maintain existing models for a period time as the industry transitions to more energy effiecient means of transportation. Hence, more models to install Sirus!
    2008 Oct 02 05:47 PM | Link | Reply
  •  
    Too many people are focusing on SIRI just being in the car or truck. You can subscribe to it and listen to it over the internet on your computer as well as a boombox. My receiver goes from the house to the car plus I listen on-line.
    2008 Oct 03 10:20 AM | Link | Reply