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Everyone has an opinion, yet nobody knows anything (myself included) about what the future holds for the U.S. economy, the global economy and the true depth of the impact of the financial markets crisis. We all know that what happens on Wall Street eventually hits the real economy, and the data bear this out - rapidly rising jobless claims, weaker consumer sentiment, poor business sentiment, sharply lower housing prices, etc.

And higher levels of unemployment, coupled with falling real asset prices, means that consumption, by definition, must fall. Falling consumption will hurt most companies, durables companies worse than non-durables, luxury retailers worse than supermarket chains and health care providers, etc. And none of this says anything about the consumers' access to credit, which will likely be crimped for the foreseeable future. What this means for stock prices, and whether enough bad news is already reflected in current stock prices, is up for debate.

The question many are asking, my friend Fred included, is: Should we buy either single stocks or the broad market now, because the recent plunge has made certain companies and/or market indices cheap? And my response is: For most people, this is the wrong question. Because if there is one thing I do know, nobody can predict the future.

To survive what could be a multi-year recession, a nuclear winter of sorts, people at all levels of the wealth spectrum need to get the big things right. And what, exactly, are those things?

  • Liquidity: Do you have at least a few years' worth of ready cash, in case the job is lost or prices of key household items unexpectedly skyrocket?
  • Volatility: Can you live with your financial profile, understanding that the worst of the economic downturn might still lie ahead?
  • Stability: Do you have expenses coming up in the intermediate term that could materially impact your financial picture, should the recession last longer than anyone expects, e.g., tuition expenses, new car, loan amortization payments, etc.?

If you are very wealthy, very liquid and have mad money to trade, then go for it. Otherwise, don't take a view on the current environment. Notwithstanding TARP, the new plans to buy commercial paper from issuers, and the actions taken by European leaders to prop up their ailing financial sector, we could be in for several years of weak economic conditions, as the excesses of the first eight years of this decade are painfully unwound. What the U.S. Government bail-out means for the dollar is also highly uncertain, as it would be logical for the dollar to plummet as the Treasury prints money to pay for the bank rescue, the war in Iraq, and everything else. But with Europe on the decline and Asia getting smashed, the dollar may hold up better than anyone could have expected - myself included - only a few months ago.

I am not saying to sell all your equities. Not at all. But I am suggesting that the lion's share of most households' time should be spent answering the three questions I've listed above, and not on whether Google is a buy at $350. Because while the answer might be yes, you'd be missing the forest for the trees.

Source: Surviving the Financial Nuclear Winter